What should you look for when choosing?
| What to consider |
What to look for |
Who is this most relevant to? |
| Calories per portion |
Check the kcal per 100 g, the weight of your portion and whether the nutritional values apply to the product as sold or as prepared. |
I want to know how many calories are in my bowl, so I compare portion weight and preparation basis. Around 36% of consumers prioritise calories per portion actually eaten. |
| Preparation during your break |
Check the product format, equipment required and packaging instructions; also consider how many portions you’ll take from the pack. |
If my break is short, I want a preparation method that suits the time and equipment I have. Around 29% of consumers prioritise convenience during their break. |
| Popcorn alongside lunch |
Decide whether popcorn is a snack alongside your lunch or is replacing part of your meal; then consider the rest of your lunch. |
I don’t want my snack choice to take attention away from my lunch as a whole. Around 21% of consumers focus mainly on the make-up of their lunch. |
| Flavour and added ingredients |
Check the energy, sugars, salt and fat separately on the label for the exact variety. |
If flavour matters to me, I want to assess sugar, salt and fat separately rather than make assumptions based on the flavour name. Around 14% of consumers prioritise flavour and added ingredients. |
The European Commission defines a ‘low energy’ claim for solid foods as no more than 40 kcal (170 kJ) per 100 g. So having fewer calories in a smaller portion doesn’t automatically make the product itself low in energy.
Brands to consider
The product formats mentioned can help you choose between preparing popcorn yourself, microwave popcorn and ready-to-eat popcorn; a product format or brand name doesn’t indicate a lower calorie content.
Albert Heijn
Albert Heijn product pages distinguish between popcorn kernels, salted microwave popcorn and ready-to-eat salted popcorn.
- The different product formats give you options when choosing how to prepare your popcorn.
- The product formats don’t support a calorie comparison between varieties.
Jumbo
Jumbo product information lists popcorn kernels, salted microwave popcorn and ready-to-eat salted popcorn.
- The product pages distinguish between popping it yourself, microwave preparation and ready-to-eat popcorn.
- For Jumbo Magnetron Popcorn Zout 3 x 90 g, the product information specifically says not to restart the preparation after an interruption; follow the individual instructions for other varieties.
Lidl
The Lidl product page lists Snack Day Sea Salt Popcorn in a 200 g pack.
- The ready-to-eat format suits a break when you don’t want to prepare anything.
- The product page says ‘In store only’; 200 g isn’t automatically one snack portion.
Aldi
Aldi’s product page lists Sun Snacks Salted Popcorn in a 100 g pack.
- The product information identifies a ready-to-eat salted popcorn variety.
- The product name and pack size don’t provide a calorie comparison with other varieties.
Joybuy product selection
This product selection features microwave popcorn for a working-from-home break when you want to make popcorn without popping the corn yourself.
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Pop Corn 3 x 100g
Suited to a break when you want to make microwave popcorn.
Pack size: 3 x 100g.
The product description says it takes a few minutes to prepare in the microwave; follow the instructions on the packaging.
View at Joybuy
Frequently asked questions
Can popcorn with few calories per bowl be called ‘low energy’?
Not just because the portion is small. The European Commission defines a ‘low energy’ claim for solid foods as no more than 40 kcal (170 kJ) per 100 g; calories per bowl aren’t the measure used.
Should I use the nutritional values for unpopped or prepared popcorn?
Use the basis shown on your product’s label, and don’t compare unpopped corn directly with prepared popcorn. Under EU rules on nutrition information, the values on the packaging must reflect the product as sold; for products that need preparing, information for the product ready to eat may also be provided.
Can popcorn replace a full lunch?
Not automatically. The Voedingscentrum lists options such as bread, wraps and salads for lunch, so consider your meal as a whole if you eat popcorn around lunchtime.
Can I restart microwave preparation if it’s been interrupted?
For Jumbo Magnetron Popcorn Zout 3 x 90 g, the product information advises against restarting preparation after an interruption. For other popcorn, follow the instructions on the packaging of the exact variety.
What should I check if I have a food allergy?
Check the label for the exact variety, including any warnings about cross-contamination. The NVWA states that the Dutch rules on precautionary allergen warnings have applied since 1 January 2026, and that such warnings must be based on a risk assessment.