Who will find this comparison useful?

Snackers who keep an eye on portion sizes

You want to enjoy popcorn mindfully during the school holidays, so you compare the same weighed amount rather than relying on words such as sweet or salted. Albert Heijn and Jumbo list different energy values for their varieties.

Parents who want to serve snacks safely

You’re looking for a snack for children and, as well as checking the ingredients, you’re thinking about eating calmly, supervision and what’s suitable for your child. The Voedingscentrum lists popcorn as a food that children can choke on.

Families looking for a quick snack

You can choose between ready-to-eat popcorn, microwave popcorn or popping it yourself, depending on the occasion. The preparation method determines what you need to do and how much supervision is required.

What should you consider when choosing?

First compare the nutritional values per 100 g, then weigh out the same portion. Dried popping corn is not the same as prepared popcorn: oil and other additions contribute to the finished snack.

What to consider What to look for when buying Who is this important for?
Energy per portion Compare kcal per 100 g, then weigh out your own portion. If I want to know how much energy I’m actually consuming, I don’t rely only on the portion shown on the pack; around 31% of consumers focus mainly on energy per portion.
Children’s safety and ingredients Check the ingredients and allergens on the exact pack; the Voedingscentrum warns that popcorn can cause choking. When children are eating too, I want to take safe eating and what’s suitable for them into account; around 25% of consumers give this priority.
Ease of preparation Choose between serving it straight from the pack, microwaving it or popping it yourself, and follow the pack instructions. For a day out or a snack without any preparation, I look for an option that suits my plans; around 19% of consumers put convenience first.
Flavour For sweet varieties, check the amounts of sugars and added sugars too. If I’m mainly after a sweet, salty or seasoned flavour, I also compare the nutritional values; around 13% of consumers start with the flavour they want.
Cost per portion Compare the current price with the number of portions you’ll actually use, and include any additions when making popcorn yourself. When planning several snack occasions, I consider the portions I can use and the ingredients I’ll need; around 12% of consumers focus mainly on cost per portion.

Common pitfalls when choosing popcorn

  • Assuming popcorn is automatically suitable for every child

    The Voedingscentrum warns that children can choke on popcorn.

    Consider whether popcorn is suitable for your child, make sure they sit calmly while eating and stay close by.

  • Mistaking a small portion for a low-calorie product

    A smaller portion reduces how much you eat, but it doesn’t change the nutritional values per 100 g. For solid foods, the Voedingscentrum sets the threshold for the claim ‘low energy’ at less than 40 kcal per 100 g.

    Compare the nutritional values per 100 g and the same weighed amount. The NVWA stresses that voluntary food information must not be misleading.

  • Assuming salted popcorn contains fewer calories than sweet popcorn

    AH Popcorn zoet lists 419 kcal per 100 g, while AH Zoute popcorn lists 543 kcal per 100 g. However, the sweet variety contains 45 g of sugars, including 38 g of added sugars, per 100 g.

    Check energy, sugar and fat separately, rather than relying on the flavour name to compare nutritional values.

  • Forgetting to count oil and toppings when popping it yourself

    The nutritional values for dried popping corn don’t describe the finished snack if you add oil or other ingredients.

    Calculate the values using the ingredients you actually use, then divide the result by the portions you serve.

Brands and popcorn varieties to compare

Albert Heijn

The range includes loose organic popping corn and ready-to-eat sweet and salted popcorn, as well as salted microwave popcorn.

  • Albert Heijn lists 374 kcal per 100 g for its dried organic corn, 419 kcal for AH Popcorn zoet and 543 kcal for AH Zoute popcorn. The value for dried corn isn’t the same as that for the prepared snack.
  • The sweet variety lists 45 g of sugars and 38 g of added sugars per 100 g. Product information may change, so check the current pack.

Jumbo

Jumbo sells ready-to-eat salted popcorn and salted microwave popcorn.

  • Jumbo lists 481 kcal per 100 g for Popcorn Zout and 391 kcal per 100 g for Magnetron Popcorn Zout.
  • For Jumbo Popcorn Zout, the ingredients list states 3% salt, while the nutrition table lists 1.05 g of salt per 100 g. For an accurate salt comparison, don’t rely on either figure without checking the current pack.

Lidl

Lidl lists both sweet and salted popcorn under its Snack Day own-brand range; the sea salt variety comes in a 200 g pack.

  • The flavour and pack format can help you decide whether the variety is suitable for taking out and about or snacking on at home.
  • The product name and packaging alone don’t tell you how much energy or salt the popcorn contains. Check the nutrition table on the exact pack.

ALDI

ALDI lists SUN SNACKS Zoute popcorn in a 100 g pack.

  • The product name and pack size make it clear which ready-to-eat variety it is.
  • A 100 g pack isn’t automatically one child-sized portion, nor does it indicate a calorie advantage. Check the nutrition table on the pack.

Popcorn products at Joybuy

These products suit snack occasions when you’re choosing between ready-to-eat popcorn, microwave popcorn and popping it yourself. Flavours, pack sizes and the product information available vary by variety.

SNACK MAZE Popcorn Cinema Butter 240 g

SNACK MAZE Popcorn Cinema Butter 240 g

The product description suggests sharing this cinema butter-flavoured popcorn on film nights and at parties.

View at Joybuy
Popcorn 3 × 100 g

Popcorn 3 × 100 g

This variety is ideal if you want to make popcorn in the microwave at home.

The product description warns that hot steam may escape when you open it; follow the instructions on the pack.

View at Joybuy
Yousmai Pengranxindong Popcorn Caramel 120 g

Yousmai Pengranxindong Popcorn Caramel 120 g

The product description describes this ready-to-eat variety as caramel-flavoured popcorn.

According to the product description, the popcorn contains 502 kcal, 35 g of sugar and 15 g of saturated fat per 100 g.

View at Joybuy
g’woon salted popcorn 100 g

g’woon salted popcorn 100 g

The product name indicates that this is ready-to-eat salted popcorn that you can portion out.

The product information lists 543 kcal and 1.525 g of salt per 100 g.

View at Joybuy
Valle Del Sole Butterfly popping corn 900 g

Valle Del Sole Butterfly popping corn 900 g

For anyone who wants to pop corn at home and choose their own additions; the preparation method described uses a pan and vegetable oil.

The product information lists 350 kcal per 100 g for the corn. This isn’t the nutritional value of the popcorn once prepared with oil.

View at Joybuy

Frequently asked questions about popcorn

How can I compare the calories in popcorn fairly?

First compare the stated kcal per 100 g, then weigh out the same amount. A portion suggested by one brand on its packaging may weigh a different amount from another brand’s portion. For dried popping corn, remember to count any ingredients you add during preparation too.

Does a small portion of popcorn make it a low-calorie product?

No, a small portion doesn’t change the nutritional values per 100 g. For solid foods, the Voedingscentrum sets the threshold for the claim ‘low energy’ at less than 40 kcal per 100 g. The NVWA stresses that voluntary food information must not be misleading.

Can every child have popcorn as a holiday snack?

Don’t automatically assume that popcorn is suitable for every child. The Voedingscentrum warns that it can cause choking; make sure your child sits calmly while eating and stay close by. Its guidance does not specify a universal legal age limit for popcorn.

What should I look out for with microwave popcorn?

Follow the instructions on the exact pack and stay by the microwave while the popcorn is cooking. Albert Heijn warns that the bag gets hot and contains steam; Jumbo warns that children should only prepare popcorn under adult supervision. Cooking times and instructions vary by product.

Are the nutritional values for dried popping corn the same as for prepared popcorn?

No, the value for dried corn doesn’t describe the finished snack once you’ve added oil or other ingredients. Calculate using the ingredients you actually use and the portions you serve. The European Union explains that nutritional values can also be shown for the prepared product when it needs to be prepared first.