Who is this choice relevant to?

Sportspeople looking to snack mindfully

You want to eat popcorn after training, but you consider it as part of your overall diet. The general nutrition information from Voedingscentrum isn’t a guarantee of the nutritional values of a specific branded product.

Households looking to make the most of their food shop

You’re looking for a pack to enjoy over several occasions or share with others. Jumbo lists a microwave multipack of 3 x 90 g, while Lidl lists a 200 g ready-to-eat bag.

Those who prefer to make their own

You want to make popcorn yourself and choose what goes into it. Albert Heijn lists regular and organic popcorn kernels.

What should you look for when choosing?

First decide whether you want ready-to-eat popcorn, individual portions to prepare or kernels to pop yourself. Voedingscentrum lists 3.4 g of protein for 40 g of salted popcorn; this is general category information, not a product specification.

What to consider What to check when buying Who might prioritise this?
Nutritional fit Check the nutrition table and work out the values for the portion you actually eat. If I eat popcorn after exercise, I want to know how the portion fits alongside the rest of my diet. Around 33% of consumers give nutritional fit top priority.
Making the most of the pack Compare the net contents of similar products and think about how much your household will actually use. For my household, what matters most is whether we use the contents over several snack occasions, not just how much the pack contains. Around 27% of consumers prioritise value in use.
Ease of preparation Check whether the product is ready to eat, needs to be microwaved or consists of loose popcorn kernels; follow the instructions for the exact product. After training, I want to know how much preparation is involved, so the product suits my routine. Around 20% of consumers prioritise ease of preparation.
Portioning Check the contents of each inner pack and the storage instructions on the label. If we’re sharing a pack between people or snack occasions, I want to know how much is available each time. Around 20% of consumers prioritise portioning.

Common pitfalls

  • Assuming a multipack is recovery food

    The size of the pack doesn’t tell you how much protein is in the portion you eat. According to Voedingscentrum, a general reference portion of 40 g of salted popcorn contains 3.4 g of protein; this isn’t a product specification for a branded version.

    Check the current nutrition table for the portion you eat and consider the snack as part of your overall diet.

  • Comparing unpopped and ready-to-eat popcorn by weight

    A microwave multipack and a bag of ready-to-eat popcorn are different product formats. You can’t assume that the weight of dry kernels is equivalent to the same weight of popped popcorn without information about the final yield.

    Compare like-for-like products or use verifiable information about the popped yield; don’t assume a fixed conversion rate.

  • Counting the total weight of a mixed box as popcorn

    Kruidvat describes a 1,150 g Croky party box containing, among other things, crisps, sweet popcorn, snack bowls and glasses. So the total weight isn’t the same as the weight of the popcorn.

    Check the full contents and don’t compare the box with a pack of plain popcorn based on total weight.

  • Seeing a whole microwave bag as one snack portion

    The size of the pack doesn’t automatically match the amount you’ll want to eat in one sitting. Voedingscentrum’s general nutrition reference uses a 40 g bowl.

    Choose your own portion and use the nutrition information for the exact product to assess that amount.

Brands and product ranges to consider

Albert Heijn

Worth considering for ready-to-eat salted popcorn and kernels to pop yourself.

  • Albert Heijn lists salted popcorn in a 100 g pack, as well as regular and organic popcorn kernels.
  • Loose kernels need to be prepared and aren’t a like-for-like weight comparison with ready-to-eat popcorn.

Jumbo

Worth considering for ready-to-eat popcorn and microwave varieties, including salted, sweet and multipack options.

  • Jumbo lists salted microwave popcorn in a 3 x 90 g pack.
  • The instructions for this product say not to restart cooking if it has been interrupted.

Lidl

Worth considering for Snack Day Sea Salt Popcorn, a ready-to-eat sharing bag.

  • Lidl lists a 200 g pack and says the product is sold in store.
  • You’ll need to portion it yourself; the pack size doesn’t show how the nutritional values fit your portion.

ALDI

Worth considering for Sun Snacks Salted Popcorn.

  • ALDI lists salted popcorn in a 100 g pack.
  • The pack size alone doesn’t show how the nutritional values fit a post-workout portion.

Popcorn products at Joybuy

This selection includes ready-to-eat and microwave popcorn for anyone looking to divide a pack between several snack occasions.

MUSHAN BASE popcorn, sweet and salty flavour, 120 g

MUSHAN BASE popcorn, sweet and salty flavour, 120 g

A ready-to-eat option if you want to enjoy popcorn straight from the pack.

Contents: 120 g. Contains soya and may contain gluten.

View at Joybuy
Pop Corn microwave popcorn, multipack of 3 x 100 g

Pop Corn microwave popcorn, 3 x 100 g

Ideal if you’d rather prepare several individual packs than choose ready-to-eat popcorn.

Pack: 3 x 100 g. Microwave preparation.

View at Joybuy
g'woon salted popcorn, 100 g

g'woon salted popcorn, 100 g

A packaged option if you’re looking for salted popcorn.

Contents: 100 g.

View at Joybuy

Frequently asked questions

Will a bowl of popcorn automatically give me enough protein for my fitness goal?

You can’t tell from the snack or portion size alone. According to Voedingscentrum, a general portion of 40 g of salted popcorn contains 3.4 g of protein; check the nutritional values for the exact product and consider your overall diet.

Can I finish cooking popcorn in the microwave if it was interrupted?

For Jumbo Salted Microwave Popcorn 3 x 90 g, the product instructions say not to restart cooking if it has been interrupted. For other varieties, follow the instructions on the pack.

How do I compare a multipack with a bag of ready-to-eat popcorn?

Don’t treat them as the same amount of ready-to-eat popcorn: a microwave multipack and a ready-to-eat bag are different product formats. Compare the packs on a like-for-like basis and don’t assume a fixed yield after cooking.

How long can I keep an opened pack?

Follow the storage instructions and shelf-life information on the pack for the exact product. Pack size doesn’t determine a fixed storage period once opened.

What information should I check on the pack?

For the exact flavour, check the ingredients, any allergens, net contents and nutrition table. Your Europe’s general EU labelling information says that allergens must be clearly identified where applicable.