Who is this choice relevant to?

Snackers on the go

You want something ready to eat after exercise that you can take with you, while choosing how much to have. Albert Heijn and Jumbo list several portions per bag; weighing out a portion yourself is different from choosing an individually wrapped snack pack.

Mindful portion choosers

You want to compare sugar, salt and energy based on the amount you actually eat. The nutritional values of sweet and salted varieties differ, and the flavour name alone does not tell you how they compare.

Sporty types focused on recovery

After an intense workout, you’re looking for more than a crunchy snack and are thinking about what you eat and drink overall. Jumbo lists 2.8 g of protein per 30 g portion of salted popcorn; the Dutch Sports Nutrition Experts Association discusses protein and fluids as part of recovery.

What should you look for when buying?

What to consider What should you check? Who should pay particular attention?
A handy portion for on the go Check how many bags are inside, the weight of each bag and whether the popcorn is ready to eat. Albert Heijn lists four portions in its 100 g bag of salted popcorn; Jumbo lists around three portions in its 100 g bag. If you want something to eat straight after exercise and don’t want to weigh it out while you’re out, a ready-to-eat portion matters. Around 36% of consumers prioritise convenient packaging most.
Nutritional value of your portion Compare the same amount in grams and check the energy, sugars and salt in the exact variety. For its salted variety, Albert Heijn lists 543 kcal, 1.2 g of sugar and 1.53 g of salt per 100 g; for its sweet variety, the figures are 419 kcal, 45 g of sugar and 0 g of salt. If you want to choose how much you eat and take nutritional values into account, check the figures for your portion. Around 27% of consumers prioritise portion control and nutritional value.
Snack or recovery food Check the protein per portion and think about what else you eat and drink. Jumbo lists 2.8 g of protein per 30 g portion; the Dutch Sports Nutrition Experts Association also highlights protein and fluids as part of recovery. After an intense workout, you’ll want to know whether your snack fits into your overall recovery routine, rather than relying on the packaging alone. Around 27% of consumers put recovery at the heart of their choice.
Flavour and ingredients Read the ingredients list for the exact flavour. Sweet AH popcorn contains ingredients including sugar and glucose-fructose syrup; salted AH popcorn contains ingredients including sunflower oil and salt. If flavour matters more to you than portion convenience or nutritional values, choose the variety you enjoy and check the ingredients too. Around 10% of consumers prioritise flavour most.

Common buying mistakes

  • Counting a whole bag as one sports snack portion

    On its 100 g bags of salted popcorn, Albert Heijn lists four portions and Jumbo lists around three. So the portion shown on the label is not the same as the whole bag.

    Decide how much you want to take with you beforehand, and check whether the portions are individually wrapped. If they aren’t, weigh out an amount and seal the bag securely.

  • Assuming salted popcorn automatically contains less energy

    For its AH varieties, Albert Heijn lists 543 kcal per 100 g for salted popcorn and 419 kcal for sweet popcorn. The sweet variety does contain more sugar, though: 45 g per 100 g compared with 1.2 g in the salted variety.

    Compare energy, sugar and salt for the same amount and exact flavour. Don’t judge the nutritional value by the words ‘sweet’ or ‘salted’ alone.

  • Assuming popcorn is a high-protein recovery snack

    Jumbo lists 2.8 g of protein per 30 g portion of salted popcorn. The Dutch Sports Nutrition Experts Association discusses protein and fluids as part of recovery after exercise.

    You can have popcorn as a snack, but consider what you eat and drink overall too, especially after an intense workout.

  • Confusing microwave popcorn with a snack to take with you

    Jumbo Salted Microwave Popcorn 3 x 90 g needs to be prepared. It’s a different type of product from ready-to-eat salted popcorn.

    For something you can eat straight away, choose a ready-to-eat variety. Microwave popcorn takes time to prepare and requires access to a microwave.

Brands to compare

Albert Heijn

Albert Heijn offers ready-to-eat sweet and salted own-brand popcorn.

  • Albert Heijn lists four 25 g portions for its 100 g bag of salted popcorn and eight 25 g portions for its 200 g bag of sweet popcorn.
  • These are multi-portion bags, not individually wrapped single portions.

Jumbo

Jumbo sells ready-to-eat salted popcorn as well as a separate range of microwave popcorn.

  • Jumbo lists around three portions in its 100 g bag of ready-to-eat salted popcorn.
  • According to Jumbo, the ready-to-eat variety may contain milk. The microwave variety needs to be prepared, so it isn’t a snack you can eat straight away.

Lidl Snack Day

Lidl Netherlands sells sweet and salted popcorn under its Snack Day brand.

  • The sea salt variety is listed as a 200 g in-store product.
  • A 200 g pack is not, by itself, a pre-measured portion.

ALDI SUN SNACKS

ALDI lists salted popcorn under SUN SNACKS in a 100 g pack.

  • The product information specifies the flavour and pack weight.
  • A 100 g bag doesn’t tell you how many portions you’ll get from it, so check the information on the packaging.

Popcorn at Joybuy

This selection includes everything from ready-to-eat popcorn to larger packs and popcorn that needs to be prepared first. Check the weight and preparation instructions before deciding whether a product is suitable as a snack to take with you.

Yousmai Pengranxindong caramel popcorn, 120 g

Yousmai Pengranxindong Popcorn (Caramel) 120g

This ready-to-eat popcorn is ideal if you’re looking for a caramel-flavoured snack you can eat straight away; choose how much to have from the 120 g pack.

Variety: caramel. Contents: 120 g. Contains milk.

View at Joybuy
g’woon salted popcorn, 100 g

g’woon Salted Popcorn 100g

This variety is a good choice if you’re looking for salted popcorn; weigh out some of the contents if you don’t want to eat the whole pack.

Variety: salted. Contents: 100 g.

View at Joybuy
Snack Maze cinema butter-flavoured popcorn, 240 g

Snack Maze Popcorn Cinema Butter 240 g

According to the product information, this 240 g pack is large and intended for sharing, rather than as a small individual portion.

Variety: cinema butter flavour. Contents: 240 g.

View at Joybuy
Pop Corn microwave popcorn, 3 x 100 g

Pop Corn 3 x 100g

This pack is a good choice if you want to make popcorn at home; it needs to be microwaved, so it isn’t ready to eat on the go.

Preparation: microwave. Pack: 3 x 100 g.

View at Joybuy

Frequently asked questions

How do I work out the nutritional values for my portion?

Multiply the value per 100 g by your portion weight divided by 100. For 25 g of AH Salted Popcorn, the label’s figure of 543 kcal per 100 g works out at 135.75 kcal; 1.53 g of salt per 100 g works out at around 0.38 g of salt. These calculations are based on the label values.

Is a multi-pack of microwave popcorn the same as snacks to take with you?

No. Jumbo Salted Microwave Popcorn 3 x 90 g needs to be prepared first; three bags do not automatically make three ready-to-eat snack portions. Jumbo also warns against restarting the preparation after an interruption.

Is popcorn enough after an intense workout?

Consider what you eat and drink overall. The Dutch Sports Nutrition Experts Association discusses protein and replacing fluids as part of recovery. Jumbo lists 2.8 g of protein per 30 g portion of salted popcorn, so that portion is not automatically a complete recovery meal.

What should I check if I have a milk allergy?

Check the allergen information on the packaging of the exact variety. Jumbo Salted Popcorn 100 g states that the product may contain milk. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly and correctly identified on the label.

How should I store an opened bag of popcorn?

Follow the storage advice on your pack. Albert Heijn recommends storing salted popcorn in a cool, dark and dry place and sealing the packaging securely after use; Jumbo recommends storing it in a cool, dry place. Also follow the use-by or best-before information on the packaging.