Who is this choice relevant to?

Parents of picky picnic-goers

You’re looking for a bread texture children will be willing to try, without ruling out wholemeal from the start. Lidl says its kids’ bread is made with extra-finely milled wholemeal flour; whether they like the taste is for you to decide.

Picnic organisers catering for different preferences

If not everyone wants the same bread, you can bring white and wholemeal options separately. Check the current ingredients and allergen information for each product you choose.

Shoppers who care about wholemeal and convenience

You want bread that’s easy to take with you, but don’t let a familiar white-bread taste be the only thing guiding your choice. The Voedingscentrum highlights the fibre, vitamins and minerals in wholemeal bread.

What should you look for when choosing?

First, decide what matters most for your picnic: bread that picky eaters will try, a wholemeal option, or a practical way to transport bread and fillings.

What to consider What to check before buying Who it matters to
Taste and texture Check whether the bread is described as fine wholemeal; choose different types of bread if preferences vary. If picky eaters usually leave wholemeal bread untouched, a finer texture is worth trying before ruling out wholemeal altogether. For around 42% of consumers, whether it gets eaten is the biggest factor.
Wholemeal and fibre Check the product name and ingredients for wholemeal, and compare the stated fibre content on a like-for-like basis, such as per 100 g. If wholemeal is your priority, you’ll want to know what’s in the bread, even if a white appearance looks appealing. Around 33% of consumers say this product information is their top priority.
Transporting bread and fillings Take chilled fillings in a cool bag and, where possible, keep the bread separate from wet fillings. When you’re taking bread and fillings on the go, you want everything to be easy to serve and chilled ingredients to stay cold. This is the top priority for around 25% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    The fact that a bread contains several types of grain doesn’t in itself mean it’s wholemeal. So if that’s what you’re looking for, you can’t rely on the word ‘multigrain’ in the name.

    Look for the word ‘wholemeal’ and, if the information is available, compare the fibre content per 100 g.

  • Planning your picnic around a discontinued product

    Jumbo says its pack of white, wholemeal and multigrain rolls is no longer available in its online range. AH Rond Fijn Volkoren’s product page also says that this bread has been discontinued.

    Check the current range before deciding which types of bread to bring for the group.

  • Taking chilled fillings without keeping them cool

    Bread and chilled fillings don’t need to be handled in the same way during transport. It’s especially important to keep fillings cool on a longer picnic.

    Use a cool bag for ingredients that would normally be kept in the fridge, and transport them in sealed containers.

    According to the Voedingscentrum, you should throw these products away if they have been kept unrefrigerated for more than two hours.

  • Overlooking allergens when choosing a different type of bread

    Even if a bread seems familiar, its ingredients and allergens can vary from product to product. The wholemeal flatbread described here, for example, contains wheat and gluten.

    If anyone in the group has a food allergy, check the current label for every type of bread you choose.

Brands to compare

Albert Heijn

A supermarket option for comparing fine wholemeal breads.

  • AH Rond Fijn Volkoren, previously available, was a familiar example of this type of bread.
  • Albert Heijn says this particular product has been discontinued; check what alternatives are currently available.

Jumbo

A supermarket option for fine wholemeal bread; a previous pack included different types of bread.

  • Jumbo states that Jumbo Fijn Volkoren contains 7,6 g of fibre per 100 g.
  • According to Jumbo, the mixed pack of white, wholemeal and multigrain rolls is no longer available in its online range.

Lidl

A supermarket option for fine wholemeal bread and kids’ bread made with more finely milled flour.

  • Lidl says its kids’ bread contains extra-finely milled wholemeal flour.
  • Check the information on the bread you choose; the page for Fijn volkoren described here doesn’t include a nutrition table.

ALDI

A supermarket option for sliced fine wholemeal bread.

  • ALDI describes its Fijn Volkoren as sliced bread.
  • Check the ingredients, nutritional information and allergens on the packaging of the bread you choose.

Wholemeal flatbread for your picnic

This wholemeal flatbread is a good fit for a picnic where you want to share the bread and serve fillings or dips separately. It isn’t a fine wholemeal sandwich loaf, and it doesn’t give you a white option alongside wholemeal.

Souq Lebanese Bread Whole Wheat, pack of 6

Souq Lebanese Bread Whole Wheat, pack of 6

A sharing option for a picnic with dips or separately served fillings.

Wholemeal flatbread in a pack of six; not a white-and-wholemeal mix. The product contains wheat and gluten. If you have an allergy, check the current label.

View on Joybuy

Frequently asked questions

Should I choose white or fine wholemeal for picky eaters?

Try fine wholemeal if you want wholemeal as your starting point but are looking for a finer texture. Don’t assume they’ll like the taste without trying the bread first. If people in the group have different preferences, you can also serve white and wholemeal bread separately. The Voedingscentrum highlights the fibre, vitamins and minerals in wholemeal bread.

Is multigrain bread wholemeal too?

Not necessarily. ‘Multigrain’ tells you that different types of grain have been used, but it doesn’t confirm that the bread is wholemeal. So check the product name and ingredients of the bread you buy.

Should bread go in the cool bag?

Dry bread doesn’t need to be transported as a chilled product, but do take fillings that are normally kept in the fridge in a cool bag. According to the Voedingscentrum, you should throw these products away if they have been kept unrefrigerated for more than two hours.

How should I store bread bought before the picnic?

If you like, freeze the bread in portions as soon as you buy it; this is also the Voedingscentrum’s storage advice. Follow the instructions on the packaging of the specific bread too.