Joybuy Insights

Choosing Dog and Cat Food Without the Marketing Pitfalls

A bag of dry food, a tin of wet food or a pack of dog treats might seem like a quick choice. Yet products differ greatly in composition, nutritional value, shelf life and usage. An attractive photo or a claim like "natural" doesn't automatically mean the product is suitable as a daily meal.

As Joybuy Product Recommendation Officer, I focus on verifiable information on the label: which species and life stage the food is intended for, whether it is complete pet food or complementary food, and which ingredients and analytical constituents are listed.

Three Common Pitfalls in Pet Food

1. Mistaking a Treat for a Full Meal

Dog treats, cat treats and meat snacks for dogs are usually intended as a reward or supplement. This applies, for example, to a chicken stick or soft cat treats. They don't automatically provide all the nutrients a dog or cat needs every day.

So check the description on the packaging:

  • Complete pet food is intended as daily nutrition according to the feeding guidelines.
  • Complementary pet food is a treat or addition and does not replace a full meal.
  • Pay attention to the recommended amount. With treats, too many extra calories can upset the daily balance.

The MeatyWay Chicken Thin Tenders 100g, for instance, states that the product is intended solely for intermittent or supplementary feeding. According to the product specification, it contains chicken as an ingredient and at least 70% crude protein, but it is not a complete meal.

2. Seeing "Natural" or "Grain-Free" as a Mark of Quality

Words like natural pet food, grain-free dog food and "no artificial additives" can be relevant, but they don't tell the whole story. Grain-free, for example, doesn't automatically mean a product is complete, low in calories or suitable for every dog.

Always look at:

  • the full ingredients list;
  • the protein and fat content;
  • the mention of vitamins and minerals;
  • suitability for age, size and activity level;
  • any warnings about allergies or sensitivities.

According to the product information for Buddy’s Delicious Duck Meat Chunks, the formula includes duck, sweet potato and other plant-based ingredients, and the product is free from grains and gluten. That might suit an owner specifically looking for this, but the individual tolerance of the dog remains the deciding factor.

3. Overlooking the Life Stage

Puppy and kitten food is formulated for growth. Food for adult animals has a different nutritional goal. So a kitten product is not automatically suitable for an adult cat, and vice versa.

Look out for descriptions such as:

  • puppy, junior or kitten;
  • adult dog or adult cat;
  • all life stages;
  • weight class or breed size.

Portion size also matters. A large pack is practical for a household with multiple pets, but less convenient when an animal eats slowly or its diet changes quickly.

The Key Specifications to Check

1. Complete or Complementary Food

Don't start with the flavour, but with the nutritional status. For daily meals, look for complete food. For rewarding, training or variety, choose a complementary treat.

The G’woon Dog Beef Liver Cup 150g is described in the product information as wet food for adult dogs. The composition lists beef, liver, minerals, vitamins and vegetable oils. Always check the current nutritional declaration and daily feeding advice on the packaging.

2. Moisture Content and Food Type

Wet food for cats typically contains a lot of moisture and is often sold in portions or multipacks. Dry food for cats has a longer shelf life after opening and is easier to portion, but fresh drinking water must always be available.

A few practical differences:

  • Wet food: soft texture, portion packaging and high moisture content.
  • Dry food: easy to store and portion.
  • Multipack cat food: handy for alternating flavours, but check whether all variants are intended for the same life stage.
  • Treats: use them as a supplement and don't automatically adjust the main food without checking the feeding advice.

The INABA Churu Multipack Chicken & Beef contains, according to the product specification, 91% moisture and 6 calories per tube. The product is intended as a cat treat, topping or way to hide medication. It does not replace a complete meal.

3. Ingredients, Analysis and Storage

An ingredients list is usually in descending order of quantity. Also look at the analytical constituents, such as crude protein, crude fat, crude fibre, ash and moisture.

For products with a sensitive application, extra checks are wise. HERRMANN’S MANUFAKTUR Pure Horse Meat Feed, for example, states 100% horse muscle meat and gives, among other things, 12.1% crude protein, 3.9% crude fat and 79.9% moisture. The product information does not automatically make it clear that this serves as complete daily food. So check the legal designation and feeding advice on the packaging.

For frozen meat for dogs, also note:

  • keep the product frozen until use;
  • leave thawed meat in the fridge;
  • do not refreeze after thawing;
  • follow the storage period on the label.

Beef Heart Pieces 500g consists, according to the product information, of 100% beef and must be stored frozen. It is therefore a clear example of a product where storage is just as important as the composition.

Product Choices by Type of Pet Owner

Suitable for: Budget-conscious beginners
g'woon Adult Crunchy Meat and Fish Chunks 2kg

g'woon Adult Crunchy Meat and Fish Chunks 2kg

Why this fits the profile: A 2kg pack is practical for daily feeding of an adult cat and makes it easy to track the cost per portion.

How this product avoids the pitfall

The product information states that this is complete dry food for adult cats. Do check the current analysis on the packaging, as it is not specified in the information provided.

Key benefit & highlights

2kg content, crunchy kibble and a combination of meat and fish. Store the bag tightly sealed and provide fresh water.

Suitable for: Shoppers seeking top quality
Orijen Whole Prey Healthy Coat with Red Meat Adult Dog Food 11.4 kg

Orijen Whole Prey Healthy Coat with Red Meat Adult Dog Food 11.4 kg

Why this fits the profile: Suitable for owners who value a large pack and a detailed ingredients list for their adult dog.

How this product avoids the pitfall

The product specification calls it complete food for dogs in all life stages and clearly lists the analytical constituents, including 38% crude protein and 18% crude fat.

Key benefit & highlights

11.4kg content, multiple animal protein sources and a gradual transition period of 7 to 10 days according to the feeding advice.

Suitable for: Specific use & intensive users
INABA Churu Multipack Chicken & Beef 20 pcs.

INABA Churu Multipack Chicken & Beef 20 pcs.

Why this fits the profile: Handy for training, interactive feeding or as a topping when you want to use small portions.

How this product avoids the pitfall

The pack contains 20 tubes and the product information states 6 calories per tube. This makes it easier to keep track of the amount than with treats that are difficult to divide.

Key benefit & highlights

91% moisture, chicken and beef as listed ingredients and usable as hand-feeding, topping or supplementary reward.

Looking for more options?

We have compiled a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Frequently Asked Questions About Dog and Cat Food

What is the difference between wet food and dry food for cats?

Wet food typically contains more moisture and is often offered in small portions. Dry food is easier to store and portion. Both can be a suitable choice when the product matches the cat's age and is labelled as complete food. With dry food, plenty of fresh drinking water is especially important.

How long does opened pet food keep?

This varies by product. Store opened wet food according to the label, usually chilled, and use it within the stated time. The G’woon Dog Beef Liver Cup and Rosewood Dog Pâté, for example, give a period of up to 48 hours after opening. Seal dry food tightly and keep frozen products frozen until use.

How many dog treats can a dog have?

Use treats as a supplement and follow the feeding guideline on the packaging. The Vitakraft Beef Stick states that treats should make up no more than 10% of daily calorie intake. Adjust the amount to the dog's size, activity and total diet. For allergies or special dietary needs, consulting a vet is advisable.