Who is this choice relevant to?

Night-shift workers with a specific protein goal

You’re looking for a savoury paprika snack and want to check the energy and protein values to see whether the exact variant can carry the ‘high protein’ claim.

Night-shift workers planning a small snack

You want to take a measured portion with you and are keeping an eye on salt and allergens, as well as the meals you plan for your shift.

Fans of standard paprika crisps

For you, the flavour of potato crisps comes first. You don’t expect a product to be a high-protein snack just because it tastes of paprika or contains some protein.

What should you look for when choosing?

First, decide whether the protein claim is a deal-breaker for you. Then choose a portion size and check the nutrition information for the flavour you’re actually taking with you.

What to consider What to check when buying Who it matters to
Protein claim Compare the protein and energy per 100 g for the exact variant. For the EU ‘high protein’ claim, at least 20% of the energy must come from protein under Regulation (EC) No 1924/2006. If protein is my main reason for buying, I want to know whether the paprika variant meets that threshold. An estimated 46% of consumers put checking this claim first.
Snack during your shift Check the portion size, salt per portion and allergen information; plan the snack alongside your meals. When I take something savoury for my break, I want to be able to choose a suitable portion in advance. An estimated 36% of consumers put this practical planning first.
Paprika flavour Distinguish between standard paprika-flavoured potato crisps and crisps with a verifiable protein claim; decide on your portion in advance if you have a larger bag. I mainly choose the familiar paprika flavour and don’t expect a high-protein snack. This is the top priority for an estimated 18% of consumers.

Common mistakes when choosing

  • Assuming grams of protein mean a high-protein claim

    A product can contain protein without protein providing at least 20% of its energy. Albert Heijn lists 6.1 g of protein and 523 kcal per 100 g for AH Chips paprika; this works out at around 4.7% of the energy from protein.

    Use the protein and energy values per 100 g for the product you’ve chosen to assess the claim, rather than relying on the wording on the front of the pack.

  • Using the nutrition values for a different flavour

    Body & Fit lists paprika as a flavour of Smart Protein Chips, but the available nutrition table for this product was for barbecue. Those values do not automatically apply to the paprika variant.

    Read the label or nutrition information for the exact variant you’re buying.

  • Looking only at the protein claim

    Jumbo lists 2.5 g of salt per 100 g for We Care Paprika Flavour Chips; the product contains soya and may contain gluten. For The Organic Crave Protein Chips Paprika & Onion, Jumbo lists 1.9 g of salt per 100 g and says it may contain traces of milk and soya.

    Compare salt per portion as well as per 100 g, and check the allergen information on the packaging.

  • Planning to have a bag of crisps as a full meal

    A protein claim doesn’t mean crisps have the same nutritional make-up as a planned meal. Albert Heijn Leefstijl recommends combining protein with slow-release carbohydrates and vegetables for meals during a night shift.

    Plan your portion of crisps as a snack, and decide separately what to take with you as a meal during your shift.

Brands to consider

Body & Fit

According to Body & Fit, Smart Protein Chips are also available in a paprika flavour.

  • An option to look at if you’re after paprika crisps marketed as a protein snack.
  • For a nutritional comparison, check the values on the packaging of the paprika variant; the barbecue values are not interchangeable.

We Care

According to Jumbo’s product information, Paprika Flavour Chips are a potato- and soya-based snack.

  • For this variant, Jumbo lists 23 g of protein and 8.7 g of fibre per 100 g.
  • The same product information lists 2.5 g of salt per 100 g, soya as an ingredient and the possibility of gluten being present.

The Organic Crave

According to Jumbo’s product information, Protein Chips Paprika & Onion are made with red lentils.

  • For this variant, Jumbo lists 84% red lentils, 24 g of protein and 5.8 g of fibre per 100 g.
  • The product information mentions that traces of milk and soya may be present. Check the packaging if this information matters to your choice.

Joybuy products

Related products coming soon.

Frequently asked questions

When can paprika crisps be called ‘high protein’?

To make the EU ‘high protein’ nutrition claim, at least 20% of the energy must come from protein, under Regulation (EC) No 1924/2006. You can calculate the proportion using the values per 100 g: multiply the grams of protein by 4 kcal, then divide the result by the total number of kcal.

Are standard paprika crisps also a high-protein snack?

Not automatically: the nutrition values for AH Chips paprika do not meet the EU threshold for the ‘high protein’ claim. Albert Heijn lists 6.1 g of protein and 523 kcal per 100 g for this product, which works out at around 4.7% of the energy from protein. Assess other crisps using their own nutrition information.

How should I take paprika crisps with me for a night shift?

Take a portion you’ve chosen in advance, and plan your meals separately from that snack. Albert Heijn Leefstijl recommends combining protein, slow-release carbohydrates and vegetables in meals during night shifts; VGZ suggests options for a light bite around 02.00, including yoghurt or quark, unsalted nuts and raw vegetables.

Which allergens should I check in these protein crisps?

Check the allergen statement on the bag you’re buying, as it varies by product. According to Jumbo, We Care Paprika Flavour Chips contain soya and may contain gluten; The Organic Crave Protein Chips Paprika & Onion may contain traces of milk and soya.