For a classic sharing bag
You’re after a familiar paprika flavour in a bag that suits the number of people you’ll be sharing it with. It’s also worth checking the pack size and nutritional information of the varieties you’re considering.
Who might be interested in the different varieties?
For a bolder flavour or extra crunch
You might prefer a ridged or thicker crisp, or be looking for a smoky, sweeter or more heavily seasoned paprika variety rather than a regular thin crisp.
If the label is your priority
You might want to compare fat, salt, ingredients or allergens, for example. Check the exact variety and packaging, as recipes can differ within the same brand.
What should you look for when choosing?
First decide which paprika flavour and crisp style you want. Then use the pack size and nutritional information to compare specific varieties.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Flavour and texture | Check whether the variety is classic, ridged, smoky or sweeter, and whether it’s made from potatoes or another snack base. | If I’m after a satisfying crunch or a bold seasoning, I don’t want to accidentally pick up a regular thin crisp. Around 36% of consumers put flavour and texture first. |
| Pack size and occasion | Compare the weight and choose a bag size that suits your snack or sharing occasion. | For a get-together, I want to know how much is in the bag; for a small snack, I might want a different size. The right pack size is the main concern for around 29% of consumers. |
| Nutritional information and base | Compare fat, salt and energy per 100 g, and check whether the snack is made from potatoes or, for example, lentils. | If I’m looking for a particular base or nutritional profile, I want to compare bags on a like-for-like basis. This is the main priority for around 21% of consumers. |
| Allergens and ingredients | Read the ingredients and allergen information on the exact pack, including any ‘may contain’ statement. | If an ingredient or allergen is important to me, I can’t rely on the flavour name alone. Around 14% of consumers give this label check top priority. |
Common mistakes
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Assuming all paprika crisps contain the same allergens
Jumbo lists milk in its Paprika Chips; according to Albert Heijn, Proper Paprika lentil chips may contain soya. The flavour name alone won’t tell you which allergens are relevant to your bag.
Before buying or eating them, read the ingredients and allergen information on the packaging of the exact variety.
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Taking ‘lower fat’ as an overall assessment
According to its own product information, Lay’s compares the fat content of Oven Baked Roasted Paprika with that of regular potato crisps. That claim doesn’t automatically tell you about the salt content, portion size or other crisps.
Check what the claim applies to, and compare the nutritional information per 100 g for the bags you’re choosing between.
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Applying a taste test to every paprika variety
Foodies’ taste test from August 2025 covered standard paprika crisps. Ridged, oven-baked and other individual flavour varieties weren’t included in the comparison.
Use the test as a guide to standard crisps only, and assess other varieties on their own flavour, texture and label.
Brands to help you choose
Lay's
The range includes classic Paprika, MAX Paprika, Oven Baked Roasted Paprika and the sweeter Sensations varieties.
- The variety names make it easier to find a different flavour or texture.
- According to Lay’s own product information, the lower-fat claim applies to Oven Baked Roasted Paprika compared with regular potato crisps, not to every variety.
Albert Heijn
AH Chips paprika is a classic paprika-flavoured potato crisp in a 250 g bag.
- Albert Heijn describes the recipe on its product page as gluten-free and suitable for vegans.
- Always check the current packaging for ingredients, nutritional information and allergens.
Jumbo
Jumbo sells standard paprika crisps and other paprika-flavoured snack shapes. Compare them by product type.
- The standard Jumbo Paprika Chips come in a 250 g bag.
- Jumbo lists milk as an allergen for this standard variety. Don’t assume the same applies to other varieties.
Croky
Croky Paprika is an option if you’re looking for a standard paprika-flavoured potato crisp in a 200 g bag.
- Albert Heijn’s product information lists sunflower oil for Croky Paprika.
- If they’re important to your choice, compare the current ingredients and nutritional information on the pack.
Snack Day / Lidl
Lidl describes Snack Day Paprika crisps as paprika-flavoured potato crisps in a 250 g bag.
- The product description makes the snack type and pack size clear.
- If you’re choosing based on ingredients, allergens or nutritional values, use the information on the packaging.
SUN SNACKS / ALDI
ALDI’s crisp range includes regular paprika crisps, ridged crisps and stackable crisps; SUN SNACKS Paprika crisps come in a 250 g bag.
- The different styles give you a starting point if texture is your main consideration.
- Check the ingredients and nutritional information on the specific bag you choose.
Paprika crisps at Joybuy
These products show some of the choices available in paprika crisps: classic, ridged, oven-baked, smoky and sweeter seasoned varieties. Choose one to suit your preferred flavour and texture, and check the label if ingredients or nutritional values matter to you.
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g'woon Ribbed Chips Paprika, 250 g
For anyone specifically looking for a ridged paprika crisp. The bag contains 250 g; check the allergens on the packaging if they’re important to your choice.
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Lay's Oven Baked Paprika, 150 g
For anyone who wants to compare an oven-baked paprika variety with regular crisps. The bag contains 150 g; assess any nutritional claims alongside the comparison and nutritional information on the packaging.
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Lay's Max Smoky Paprika, 185 g
For anyone specifically looking for a smoky paprika flavour rather than classic paprika. This variety comes in a 185 g bag.
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Croky Paprika chips, 200 g
For anyone looking for a classic potato crisp with paprika flavour. The bag contains 200 g; check the packaging if ingredients or allergens are important to your purchase.
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Lay's Sensations Red Sweet Paprika, 150 g
For anyone who likes a sweeter paprika flavour and thicker crisps. The product information describes them as extra-thick; the bag contains 150 g. Compare nutritional values per 100 g on the packaging.
Frequently asked questions
Can I rely on the brand name or online product title for allergen information?
No. Use the allergen information on the exact packaging instead. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on the label; recipes can differ between paprika varieties.
How do I compare regular, oven-baked and lentil crisps?
Start by comparing the ingredients and nutritional values per 100 g, as the product base and preparation method differ. A claim about one nutritional value doesn’t make the other values or the portion size directly comparable.
Does food information on paprika crisps sold in the Netherlands have to be in Dutch?
Yes. According to the Netherlands Food and Consumer Product Safety Authority, mandatory food information for the Dutch market must be provided in Dutch. Check the packaging for the information relevant to your choice.
How can I keep an opened bag of paprika crisps crunchy?
Seal the bag tightly after opening and follow the storage instructions on the packaging. This advice is also included in the available product information for paprika crisps from AH and Joybuy.