What matters to different shoppers?

Paprika crisp shoppers with coeliac disease

You don’t want to base your choice on the ingredients list alone. Check the current pack for a ‘gluten-free’ label or the Crossed Grain symbol, even if you’ve bought the product before.

Fans of different crisp shapes

If you have coeliac disease, you might be looking for a particular flavour or texture, such as classic potato crisps or sticks. Shape only becomes a deciding factor once you’ve checked the pack for a gluten-free label.

Practical meal planners

You look at pack sizes and availability, but only compare bags whose current packaging you’ve checked for a gluten-free label.

What should you look for in paprika crisps?

Start by checking the gluten-free label on the exact pack you’re buying. Then choose the snack shape and pack size that suit the occasion.

What to consider What to check when buying Who it matters to
Gluten-free label Check the current pack for a ‘gluten-free’ label or the Crossed Grain symbol, and read any warnings. When I’m buying crisps for someone with coeliac disease, I want to see the label on the pack itself. Around 50% of shoppers put this confirmation first.
Flavour and snack shape Once you’ve checked that the product is gluten-free, see whether it’s potato crisps, shaped crisps or sticks. For a get-together, I might be after a particular crunch, but only among bags that meet the first requirement. For around 30% of shoppers, shape is the most important factor when making their final choice.
Pack size and availability Compare the sizes of suitable packs and check which varieties are available. If I want to keep a suitable snack at home for regular occasions, I look for a practical pack size and good availability. Around 20% of shoppers prioritise these practical considerations.

Common mistakes

  • Assuming an ingredients list with no wheat is enough confirmation

    An online ingredients list doesn’t, on its own, tell you whether the current pack is labelled gluten-free. The Netherlands Nutrition Centre advises looking for ‘gluten-free’ or the Crossed Grain symbol on the packaging.

    When you buy the product, check the label and any warnings on the exact pack, especially if the packaging has changed.

  • Assuming all paprika-flavoured snacks have the same ingredients

    Potato crisps and a potato-and-maize snack are different products. Jumbo describes Smiths Sticks Paprika as a potato-and-maize snack; the word ‘paprika’ says nothing about the other ingredients or allergens.

    As well as checking for a gluten-free label, check the ingredients and allergen information for the variety you’ve chosen.

Brands to consider

Schär

Jumbo and Albert Heijn both label Schär Curvies Paprika 170 g as gluten-free.

  • The clear gluten-free label makes this variety easy to identify when comparing paprika crisps.
  • Even with this variety, check the current pack and look out for any other allergens that may be relevant to you.

Lay's

Lay's Paprika is a classic potato crisp with paprika flavour.

  • Classic potato crisps offer a different option from shaped crisps or sticks.
  • If you have coeliac disease, don’t assume a product is suitable based on its name or an online ingredients list alone. Check the current pack.

Smiths

According to Jumbo, Smiths Sticks Paprika is a potato-and-maize snack with paprika flavour, for anyone specifically looking for sticks.

  • The stick shape sets this snack apart from classic potato crisps.
  • The shape doesn’t confirm that the snack is suitable for a gluten-free diet. Check the labels and allergen information on the current pack.

Paprika crisps on Joybuy

Related products coming soon.

Frequently asked questions

Are paprika crisps automatically gluten-free because they’re made from potatoes?

No. Potatoes as an ingredient don’t confirm that the whole snack is gluten-free. If you’re buying for someone with coeliac disease, check the current pack for a ‘gluten-free’ label or the Crossed Grain symbol, and read any warnings.

Is an ingredients list with no wheat enough if you have coeliac disease?

No. Don’t rely on that list alone to confirm that the bag you’ve chosen is suitable. The Netherlands Nutrition Centre recommends looking for ‘gluten-free’ or the Crossed Grain symbol on the packaging. Also read the ingredients and any warnings.

What does a warning that a snack may contain cereals containing gluten mean?

This warning points to the possibility of accidental presence due to cross-contamination. The Dutch Coeliac Society describes cross-contamination as gluten getting into a product where it shouldn’t be. Take the warning into account when assessing the exact pack.

How can you prevent cross-contamination once the bag is open?

Keep paprika crisps for someone with coeliac disease separate from snacks containing gluten. For example, use a clean bowl and serving spoon if you’re also serving crackers or bread snacks.