Who is each mix for?

Home bakers who want to shape oven-baked cookies

If you want to knead dough and cut out or shape cookies, look for a cookie mix with oven instructions. Albert Heijn explains how to make and shape dough for its shortbread mix; this is a different method from making pancake batter.

Bakers who want to make pancakes

If you’re after a stack of pancakes, a pancake mix is the right choice. According to the product information, Koopmans Pannenkoeken Compleet requires water, while Koopmans Pannenkoeken Origineel also needs other ingredients. The convenience of the mix doesn’t make it a cookie mix.

Shoppers checking ingredients and allergens

Check the details for the exact variant: standard mixes may contain wheat, among other ingredients, and the egg or milk declarations vary by product. Albert Heijn also lists a separate Koopmans pancake mix labelled gluten-free. That label does not mean it is suitable for baking cookies.

What should you look for when choosing?

First decide whether you want to make oven-baked cookies or pancakes. Then compare only mixes intended for that result, looking at the method, required ingredients and on-pack claims.

What to consider What should you check? Who is this important for?
Desired baking result Does the pack say to shape dough and bake it in the oven, or to make batter and cook it in a frying pan? If I want to cut out cookies, I look for a mix with instructions that suit this method. Around 50% of consumers prioritise the desired baking result.
Preparation Which liquid, butter or margarine, and any eggs do you need to add? I want to know what I need to buy and how many steps are involved before I start baking. Around 25% of consumers give preparation top priority.
Ingredients and allergens Read the ingredients list and allergen declaration for the variant you’ve chosen, even if it carries a specific label or claim. If I need to avoid certain ingredients, the contents matter more than the shape or convenience. For around 25% of consumers, this is the first thing they consider when choosing.

Common mistakes

  • Using pancake mix for cut-out cookies

    The pancake mixes described make batter for cooking in a frying pan. Cookie mixes such as AH Mix voor zandkoekjes, on the other hand, describe dough that you shape and bake in the oven.

    Choose according to the finished product you want: for oven-baked cookies you can shape, look for a cookie mix with suitable instructions.

  • Comparing different baking results by pack weight

    A pack of pancake mix and a pack of cookie mix make different kinds of products. Even cookie mixes can vary in the number and size of cookies they make.

    Compare the stated yield and required additions for the same type of recipe, rather than treating pancakes and cookies as equal portions.

  • Assuming the allergen information applies to another variant

    A different flavour or product range may have a different composition. The Netherlands Food and Consumer Product Safety Authority highlights the importance of clear allergen declarations on labels.

    Before buying, read the ingredients and allergen information on the exact pack you’ve chosen.

  • Relying only on the title of an online product page

    A title and product description may refer to different types of cookies. This can make it unclear which method applies to the pack being sold.

    Check the full product name, packaging and preparation instructions before choosing a mix.

Brands to consider

This brand information relates to the mixes mentioned, not every product made by each brand.

Koopmans

Koopmans has separate mixes for pancakes and shortbread cookies, with different preparation methods.

  • Pannenkoeken Origineel is for making batter; the shortbread mix is for cookie dough and baking in the oven.
  • Don’t treat the pancake mix as a substitute for the cookie mix. Check the ingredients and allergens for the variant you choose, too.

AH (Albert Heijn-huismerk)

Albert Heijn describes both a mix for shortbread cookies and a mix for chocolate chip cookies.

  • The shortbread mix includes instructions for shaping or cutting out cookies; the chocolate chip variant is for cookies with chocolate pieces.
  • The variants described contain wheat. For the chocolate chip variant, also check the declarations for soya and other allergens.

Jumbo-huismerk

Jumbo describes its own 300 g mix for cookie dough, to which you add butter or margarine and, optionally, an egg.

  • The product description makes it clear that this is a cookie mix.
  • Jumbo says this particular product is no longer available in its online range.

Cookie mixes on Joybuy

These two mixes are suited to baking cookies in the oven: one for chocolate chip cookies and one for cookies you can shape yourself. Don’t choose them if you want to make pancakes, and check the instructions on the pack you receive.

Dr. Oetker Cookies Chocolate Chips 425 g pack

Dr. Oetker Cookies Chocolate Chips 425 g

For anyone who wants to bake cookies with chocolate pieces and shape the dough themselves.

For the preparation described, add 100 g butter or margarine and 1 egg. Check the pack for allergen information: the product details list wheat and milk, and state that it may contain egg, nuts, soya and hazelnuts.

View on Joybuy
Koopmans Butter Cookie Mix 400 g pack

Koopmans Butter Cookie Mix 400 g

For anyone who wants to knead cookie dough and shape or cut out cookies.

For the preparation described, add butter and bake the dough before eating. Check the exact product name and oven instructions on the pack. The product information lists wheat and gluten, and states that it may contain egg and milk.

View on Joybuy

Frequently asked questions

Can I use pancake mix to make cookies?

For oven-baked cookies you can shape, it’s best to choose a cookie mix with instructions for making dough and baking it in the oven. The pancake mixes described are made for runny batter that you cook in a frying pan; their product information doesn’t include instructions for making cookies.

What else do I need to add to a baking mix?

It varies by product and variant. According to Albert Heijn, Koopmans Pannenkoeken Compleet requires water, while Koopmans says that Koopmans Pannenkoeken Origineel needs milk, eggs and fat. The cookie mixes described generally require butter or margarine, and sometimes an egg, so check the instructions on the pack you choose.

Is a gluten-free pancake mix also suitable for cookies?

A gluten-free label doesn’t automatically make a pancake mix suitable for cookies. The gluten-free Koopmans variant described by Albert Heijn is a pancake mix; for cookies, look for a product with suitable cookie-making instructions and check the current ingredients and allergen information.

What should I check when choosing a baking mix online?

Check the exact product name, ingredients, allergens and preparation instructions for the variant you’ve chosen. According to Ondernemersplein, mandatory food label information must also be available online; when your order arrives, compare these details with the packaging.