What should you look for when choosing?
Start with the ingredients you want in your pancake, then check what else you need to add. Finally, read the allergen information for the mix you’ve chosen.
| What to consider |
What to look for |
Who it matters to |
| Grains, fibre and seeds |
Check which types of flour and any seeds are listed in the ingredients. Only compare fibre content on a like-for-like basis, such as per 100 g of prepared product. |
If I’m looking for wholemeal flour or seeds in my late-night pancake, I want to see those ingredients listed on the pack. For around 42% of consumers, this choice of ingredients comes first. |
| Additional ingredients required |
Check the instructions for your chosen variant to see whether you’ll need water, milk, eggs and cooking fat. |
If I get home late, I want to be able to make pancakes with what I have in the cupboard. Around 33% of consumers prioritise this simple preparation. |
| Allergens |
Check the ingredients and any ‘may contain’ statements on the current pack. Even a mix made with water may contain milk or egg ingredients. |
If I need to avoid certain ingredients, I want to know what’s already in the dry mix. For around 25% of consumers, this check matters most. |
Pancake mix on Joybuy
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Frequently asked questions
Does ‘multigrain’ mean a pancake mix contains seeds?
No, you can’t tell from the name alone. A multigrain mix may contain different types of grain. Check the ingredients list on the exact pack to see whether it includes the seeds you’re looking for.
Which mix needs the fewest additional ingredients late at night?
A complete mix can be handy if you don’t want to measure out milk and eggs: according to PLUS, its Complete mix needs water and butter for frying or oil. However, it contains whey powder and egg powder, so the convenience of the preparation method doesn’t mean the dry mix is free from these ingredients.
Is a dry wholemeal pancake mix automatically vegan?
No, you need to check each product and how it’s prepared. Albert Heijn provides a plant-based preparation option for its wholemeal mix; ingredients and ‘may contain’ statements can vary between other mixes. Also check what you add to the batter yourself.
What should I look for if I need to avoid certain allergens?
Before use, read the ingredients and allergen information on the current pack. Koopmans lists oats and wheat in its wholemeal mix; the PLUS wholemeal mix contains wheat and oats and may also contain egg and milk, among other allergens. Don’t rely on words such as ‘wholemeal’, ‘multigrain’ or ‘complete’ in the product name alone.