Which option is right for you?

Fans of a sweet, flavoursome base

You want the pancake itself to taste of something like cinnamon or speculoos, rather than relying on a topping for all the flavour. If a limited edition is important to you, check for that separately from the flavour name.

Breakfast makers short on time

You want to measure out fewer ingredients or make a small amount of batter. A complete mix limits what you need to add to the batter, while a shaker bottle mainly cuts down on mixing. Check what else you need to add to each variety.

Shoppers who need to check the label

Gluten, egg or milk could affect your choice. Check the ingredients and allergen information on the current packaging for the exact variety, even if the product name sounds familiar.

What should you look for when choosing?

First, decide whether an explicitly limited-edition product is a must. Then compare the flavour, what you need to make the batter, the allergens and how much you want to make.

What to consider What to check when buying Who it matters to
Sweet flavour Check the flavour variety and separately confirm whether the packaging or product page explicitly describes it as a limited edition. If I want to taste cinnamon or speculoos in the pancake itself, I’d rather choose a flavoured mix than just add a different topping. For around 29% of consumers, that base flavour is the deciding factor.
Less preparation Check which ingredients you need to add and how many pancakes the chosen mix makes. On a busy morning, I want to measure and mix as little as possible. For around 29% of consumers, spending less time on preparation is the priority.
Ingredients and allergens Check the ingredients and allergens on the exact packaging. Also check what you’ll be adding to the batter yourself. If I need to avoid gluten, egg or milk, finding a suitable label matters more than getting the flavour I want. For around 21% of consumers, this is the first thing they consider.
Right-sized portion Compare the pack size with the stated number of pancakes and the portion you have in mind. If I only want to make a few pancakes, I don’t want to make more batter than necessary. For around 21% of consumers, getting the right amount is the main factor in their choice.

Common mistakes

  • Assuming a flavoured variety is a limited edition

    Cinnamon and speculoos describe the flavour, not how long a mix will be available. So a distinctive seasonal flavour doesn’t, by itself, mean it’s a limited edition.

    If limited availability is important to your choice, look for an explicit statement on the current packaging or product page.

  • Assuming wholemeal or complete mixes suit every diet

    PLUS Pannenkoekmix volkoren contains wheat and oats. The word ‘complete’ doesn’t tell you which allergens a mix contains either.

    If you have an allergy or dietary requirement, check the ingredients and allergen information on the exact packaging. If you need a gluten-free mix, choose one that is explicitly labelled as such.

Brands and ranges to consider

Koopmans

Koopmans offers original, complete and gluten-free pancake mixes, shaker bottles and cinnamon or speculoos varieties, among other options.

  • You can compare a more distinctive flavour with a mix that only needs water added to the batter.
  • Preparation varies by variety: the cinnamon mix requires milk, eggs and oil. Check the allergens each time, too.

Albert Heijn

The range includes AH own-brand mixes and pancake mixes from other brands, with options such as plain, complete, wholemeal and American pancakes.

  • You can compare different types of mix and flavours across the range.
  • Albert Heijn warns that ingredients, nutritional information and allergen information may change, so check the current packaging.

Jumbo

The range includes cinnamon, wholemeal, multigrain and shaker-bottle mixes, among other options.

  • You can weigh up a flavoured variety against a type of mix that suits the way you want to prepare it.
  • Check the ingredients and local availability of your chosen variety.

PLUS

PLUS offers complete, plain, shaker-bottle and wholemeal pancake mixes, among other options.

  • The complete mix needs water for the batter, while the bottle mix offers a different way to make a portion.
  • The plain bottle mix needs milk, and the prepared batter must be used straight away. The wholemeal mix contains wheat and oats.

Albona

Albona is an ALDI own brand with a multigrain pancake mix and a plain variety in 400 g packs.

  • The boxed mix is worth considering if you’re looking for a plain or multigrain base.
  • Check the ingredients and what you need to add for your chosen variety if you’re looking for a particular flavour or preparation method.

Belbake

Lidl’s Belbake range includes a 400 g original pancake mix, which the product page says makes around 12 pancakes.

  • The stated yield helps you work out how much you’ll need for breakfast.
  • Lidl says this mix is only available in store, so check availability locally.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Do I need to add anything to a complete pancake mix?

Yes. For Koopmans Compleet and PLUS Complete, add water to make the batter. You’ll also need butter or oil in the pan for cooking. Check the instructions for the exact mix to find out how much to use.

Can I keep prepared batter in a shaker bottle?

Follow the instructions for your chosen bottle mix. PLUS Pannenkoekmix naturel says to use the batter straight away after adding milk and not to store it. For other varieties, follow the instructions on the packaging.

How can I check the allergens in a pancake mix?

Before buying, check the allergen information and ingredients on the current packaging for the exact mix. The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of pre-packed products. Also check which ingredients you’ll need to add yourself.

How should I store an opened pack of pancake mix?

Store the dry mix in a cool, dry, dark place, in a tightly sealed container, as advised by the Netherlands Nutrition Centre. Also follow the storage instructions on the packaging for your mix.