For someone buying for the whole family
They want enough mix for several people to enjoy at one meal, so they check the stated yield per pack and what other ingredients are needed.
If the mix is meant to be the main part of a family meal, choose a pack with a stated yield that suits the number of people eating. Koopmans says its Original mix makes 11 to 13 pancakes per pack, while Compleet makes 8 to 10. A complete mix needs fewer extra ingredients for the batter. A small shaker bottle is better as an addition, while with a gift set you should check what’s included in every item.
They want enough mix for several people to enjoy at one meal, so they check the stated yield per pack and what other ingredients are needed.
They want the recipient to need as few extra ingredients as possible for the batter. A complete mix could be a good fit, as long as the necessary cooking equipment is available.
They check that the ingredients and allergen information are suitable for the recipient before giving the gift. A gluten-free label alone does not tell you whether a product contains egg or milk.
Start with the number of people eating and the yield per pack. Then check which ingredients are needed, whether the mix is suitable for the recipient and how you want to present the gift.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Yield | Compare the stated number of pancakes or portions with the number of people eating, not just the pack weight. | If the mix needs to feed several people, I don’t want to find I need a second pack straight away. Around 31% of consumers prioritise getting enough to go round. |
| Preparation | Check whether water is enough for the batter or whether you’ll also need milk and eggs. Remember that you’ll need cooking fat and a pan too. | If I don’t know what the recipient has at home, I want to keep extra shopping to a minimum. Around 25% of consumers prioritise ease of preparation. |
| Ingredients and allergens | Check the ingredients list and allergen information on the pack, including for complete or gluten-free mixes. | If someone at the table needs to avoid certain ingredients, I want to check the gift is suitable first. Around 25% of consumers put this check first. |
| Gift presentation | Decide whether to give a single pack or a gift box, and check the contents of every item in a gift set. | If I want the gift to look special too, I pay attention to the packaging and what’s inside. For around 19% of consumers, presentation is the top priority. |
The Koopmans shaker bottle described by Albert Heijn makes 4 to 6 pancakes. Koopmans says a pack of Original makes 11 to 13 pancakes, so that difference matters if the mix is meant to feed everyone at dinner.
Choose the bottle as a small gift or an extra, or compare the yield of larger packs for a family meal.
Offers Original and Compleet, as well as a gluten-free option and shaker bottles.
Offers own-brand mixes in a range of sizes and recipes, including plain and multigrain.
Offers a plain and a complete pancake mix, both in 400 g packs.
Offers complete, plain shaker-bottle and wholemeal mixes, among others.
Lidl describes its original pancake mix as a 400 g pack.
ALDI offers pancake mixes under its own brand, including a 400 g multigrain variety.
These 400 g mixes are worth considering if you’re looking for a larger pack to serve as the basis for a family meal. If you’re buying one as a gift, also check which ingredients the recipient will need to have at home.
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A larger pack for anyone giving the mix as part of a family meal.
According to the product information, you’ll need milk, eggs and butter or oil to prepare it. Check the ingredients and allergens on the pack.
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A classic mix for a family meal, if the recipient can add the ingredients for the batter themselves.
According to the product information, you’ll need milk, eggs and butter or oil to prepare it. Check the ingredients and allergens on the pack.
Choose based on the number of people eating and the yield stated on the pack, not just its weight. Koopmans says Original makes 11 to 13 pancakes and Compleet makes 8 to 10. A Koopmans shaker bottle described by Albert Heijn makes 4 to 6 pancakes.
According to Koopmans, you only need to add water to the batter for Koopmans Compleet, but you’ll still need a pan and cooking fat to make the pancakes. Read the instructions for your chosen variety before giving it as a gift.
Not necessarily. The Koopmans gluten-free mix described by Albert Heijn requires milk and eggs to be added. For the recipient in question, check both the ingredients needed and the allergen information on the pack.