What should you look for when choosing?
First decide whether seeds, easy preparation or a dietary requirement will guide your choice. Then work out how many pancakes you want to make for your guests.
| What to consider |
What should you check? |
Who is this important for? |
| Grains and seeds |
Check which grains and any seeds are listed separately in the ingredients. ‘Multigrain’ on its own doesn’t mean that the mix contains seeds. |
If you specifically want seeds in your pancakes, make sure they’re listed on the packaging of your chosen mix. An estimated 30% of consumers prioritise grains or seeds. |
| Preparation |
Compare what you need to add to the batter and whether you’ll need butter or oil for the pan. |
If you’re cooking for several guests, you’ll want to know in advance what to buy. An estimated 40% of consumers prioritise easy preparation. |
| Allergens |
Check the ingredients and allergen information for the exact product, including any relevant additions and toppings. |
If a guest needs a gluten-free option or has a food allergy, make sure the meal you choose meets their needs. For an estimated 20% of consumers, this is the first priority. |
| Quantity |
Check the pack size and any stated pancake yield; the actual number will also depend on how you cook them. |
If you’re cooking for a larger group, you’ll want to work out how many packs you need. The quantity required is the starting point for an estimated 10% of consumers. |
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Frequently asked questions
Is multigrain pancake mix the same as pancake mix with seeds?
No. The label ‘multigrain’ doesn’t, on its own, confirm that the mix contains seeds. Koopmans lists several grains in its multigrain mix; if you’re looking for specific seeds, check the ingredients list on the pack you choose.
Which mix needs few extra ingredients for the batter?
A complete mix that you make up with water could be a good option. PLUS says its Complete mix needs 700 ml of water per 400 g pack, but also recommends butter or oil for the pan. Check the instructions and allergen information for the product you buy.
Can I use a standard pancake mix for a gluten-free guest?
Don’t choose a standard mix without checking for a gluten-free label and reviewing the current ingredients and allergen information. The Koopmans Original described by PLUS contains wheat and rye, among other ingredients. If you choose a gluten-free mix, check the additions, toppings and preparation too.
How should I store an opened pack of pancake mix?
Store it in a cool, dry, dark place and keep it tightly sealed, as advised by the Netherlands Nutrition Centre. Also follow the instructions on the packaging of your mix.