Who is each option suitable for?

Stallholder looking for easy preparation

If you want to take fewer separate ingredients with you, check the preparation instructions. PLUS says its complete mix requires water as the liquid, as well as cooking fat. Before use, check the allergens and the instructions on the packaging too.

Shopper looking for grains or seeds

A multigrain or wholemeal mix may suit your preference for certain types of grain. If you specifically want seeds, check the ingredients listed on the packaging: the Koopmans Multigrain mix described by Jumbo and the PLUS Wholemeal mix list types of flour, not necessarily seeds.

Shopper who needs a gluten-free option

Don’t choose based on the name ‘multigrain’ or ‘wholemeal’: look for a mix labelled gluten-free. Albert Heijn says that Koopmans Gluten-Free Pancake Mix may contain egg and milk. Check everything you add to the batter too.

What should you look for when buying?

First, decide whether seeds or a gluten-free option are essential for you. Then compare the preparation steps and the extra ingredients you’ll need at your stall.

What to consider What to check before buying Who it matters to
Preparing at your stall Check which liquid and cooking fat you’ll need. PLUS says its complete mix requires water and cooking fat; the PLUS bottle mix requires milk and should be used immediately after mixing. If I want to handle fewer separate ingredients at my stall, easy preparation comes first. Around 45% of consumers rank a quick pace of work as their main purchasing need.
Grains and seeds Check the ingredients list if you want specific seeds: ‘multigrain’ and ‘wholemeal’ don’t guarantee that they’re included. Check separately which types of grain the mix contains. If I want pancakes with a particular grain profile or certain seeds, I need to know what’s actually in the mix. For around 33% of consumers, this preference for specific ingredients is the top priority.
Gluten and other allergens Check the current packaging, the ingredients you add yourself and any information about cross-contact. If you sell pancakes unpackaged, also keep allergen information for the prepared product available. If gluten-free or another allergen determines my choice, the entire prepared pancake needs to meet that requirement. This is the main purchasing priority for around 22% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘contains seeds’

    The ingredients Jumbo lists for Koopmans Multigrain are various types of flour. The ingredients PLUS lists for its wholemeal mix don’t confirm that it contains seeds either. The mix you choose may therefore not meet your specific ingredient requirements.

    If seeds are essential, check that the seeds you want appear on the current ingredients list for the mix you’re buying.

  • Confusing a complete mix with an allergen-free mix

    The fact that you can add water to PLUS Complete Mix doesn’t mean it’s free from allergens. The product information lists, among other things, wheat, milk derivatives and egg powder. You’ll also need fat for cooking.

    Check the exact mix, cooking fat and toppings separately before recording the allergen information for the prepared pancake.

  • Overlooking how many portions each pack makes

    When you’re preparing several portions, the amount of mix you need depends on more than just the size of the pack. The additional ingredients specified and the portion size you choose also matter.

    Use the preparation instructions and the stated yield on the packaging to plan the quantities you’ll need for your portions.

  • Leaving allergen information until you’re serving customers

    If you sell pancakes unpackaged, allergen information must be available to customers. The Netherlands Food and Consumer Product Safety Authority highlights the need to provide information about the 14 allergens.

    Before you start selling, record the ingredients used in each batter and topping, and decide how customers can access the relevant allergen information.

Brands to consider

Koopmans

The supermarket information cited includes Koopmans multigrain, wholemeal and gluten-free pancake mixes.

  • Jumbo lists various types of flour for Koopmans Multigrain, including wheat, rye and oats.
  • A multigrain or wholemeal name doesn’t confirm that a product contains seeds. Albert Heijn also says that Koopmans Gluten-Free Pancake Mix may contain egg and milk.

PLUS

PLUS lists a wholemeal mix, a complete mix and a bottle of pancake mix.

  • For its 400 g complete mix, PLUS specifies 700 ml of water as the liquid to add, as well as cooking fat.
  • The bottle mix requires milk and, according to PLUS, the batter should be used immediately after mixing. If you want seeds, check the ingredients for the specific variety you choose.

Albona

ALDI Netherlands lists a 400 g Albona multigrain baking mix for pancakes.

  • The product description makes it clear that this is a multigrain variety.
  • Check the current packaging for information about specific grains, seeds and allergens.

Belbake

Lidl Netherlands lists Belbake pancake mix, including a multigrain variety.

  • If you want to compare this type of product, you can look specifically for the multigrain variety.
  • Check the packaging before drawing conclusions about seeds, allergens or nutritional value.

Related Joybuy products

Related products will be added soon.

Frequently asked questions

Does ‘multigrain’ mean that pancake mix contains seeds?

No, the name doesn’t confirm that seeds are included. For Koopmans Multigrain, Jumbo lists various types of flour, while PLUS lists wholemeal wheat and oat flour, as well as buckwheat flour, for its wholemeal mix. If you want seeds, check the ingredients list on the specific pack.

Which mix requires few extra ingredients at a stall?

PLUS Complete Mix is an option if you don’t want to add separate milk and eggs to the base mix: PLUS specifies 700 ml of water for one 400 g pack, as well as cooking fat. The PLUS bottle mix requires milk, so compare the full preparation instructions for each product.

Is gluten-free pancake mix also free from milk and egg?

Not necessarily. Albert Heijn says that Koopmans Gluten-Free Pancake Mix may contain egg and milk. Read the current packaging and check what you add to the batter yourself too.

Do I need to provide allergen information for pancakes sold unpackaged?

Yes. If you sell prepared pancakes unpackaged to customers, you must be able to provide information about allergens. The Netherlands Food and Consumer Product Safety Authority lists 14 allergens. Before you start selling, check the ingredients in the batter, cooking fat and toppings so the information matches the pancake you’re selling.