What should you look for when buying?
First, decide whether seeds or a gluten-free option are essential for you. Then compare the preparation steps and the extra ingredients you’ll need at your stall.
| What to consider |
What to check before buying |
Who it matters to |
| Preparing at your stall |
Check which liquid and cooking fat you’ll need. PLUS says its complete mix requires water and cooking fat; the PLUS bottle mix requires milk and should be used immediately after mixing. |
If I want to handle fewer separate ingredients at my stall, easy preparation comes first. Around 45% of consumers rank a quick pace of work as their main purchasing need. |
| Grains and seeds |
Check the ingredients list if you want specific seeds: ‘multigrain’ and ‘wholemeal’ don’t guarantee that they’re included. Check separately which types of grain the mix contains. |
If I want pancakes with a particular grain profile or certain seeds, I need to know what’s actually in the mix. For around 33% of consumers, this preference for specific ingredients is the top priority. |
| Gluten and other allergens |
Check the current packaging, the ingredients you add yourself and any information about cross-contact. If you sell pancakes unpackaged, also keep allergen information for the prepared product available. |
If gluten-free or another allergen determines my choice, the entire prepared pancake needs to meet that requirement. This is the main purchasing priority for around 22% of consumers. |
Related Joybuy products
Related products will be added soon.
Frequently asked questions
Does ‘multigrain’ mean that pancake mix contains seeds?
No, the name doesn’t confirm that seeds are included. For Koopmans Multigrain, Jumbo lists various types of flour, while PLUS lists wholemeal wheat and oat flour, as well as buckwheat flour, for its wholemeal mix. If you want seeds, check the ingredients list on the specific pack.
Which mix requires few extra ingredients at a stall?
PLUS Complete Mix is an option if you don’t want to add separate milk and eggs to the base mix: PLUS specifies 700 ml of water for one 400 g pack, as well as cooking fat. The PLUS bottle mix requires milk, so compare the full preparation instructions for each product.
Is gluten-free pancake mix also free from milk and egg?
Not necessarily. Albert Heijn says that Koopmans Gluten-Free Pancake Mix may contain egg and milk. Read the current packaging and check what you add to the batter yourself too.
Do I need to provide allergen information for pancakes sold unpackaged?
Yes. If you sell prepared pancakes unpackaged to customers, you must be able to provide information about allergens. The Netherlands Food and Consumer Product Safety Authority lists 14 allergens. Before you start selling, check the ingredients in the batter, cooking fat and toppings so the information matches the pancake you’re selling.