What should you look for when choosing?
First, decide what matters most to you for Christmas breakfast or brunch: minimal preparation, choosing your own ingredients, checking allergens or having actual seeds in the mix.
| What to consider |
What to check before buying |
Who it matters to |
| Convenience and extra ingredients |
Check what you need to add and how many pancakes the pack is said to make according to the preparation instructions. |
I don’t want to have to get milk and eggs ready as well for Christmas brunch. For around 27% of consumers, adding as little as possible themselves comes first. |
| Making it your own |
Compare the ingredients you need to add and the stated yield before choosing your toppings. |
I want to choose what I add to the batter and whether I serve sweet or savoury toppings. That freedom of choice is the most important consideration for around 27% of consumers. |
| Ingredients and allergens |
Read the current ingredients list and the ‘contains’ and ‘may contain’ statements on the packaging. |
If any of my guests have an allergy, I want to know what’s in the mix before thinking about convenience. Ingredients and allergens come first for around 33% of consumers. |
| Seeds and texture |
Look for the seeds you want in the ingredients list; the term ‘multigrain’ isn’t enough to confirm they’re included. |
I’m looking for seeds to achieve a particular texture and want to see them listed as ingredients. For around 13% of consumers, wanting seeds is the deciding factor. |
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Frequently asked questions
Does multigrain pancake mix automatically contain seeds?
No, ‘multigrain’ doesn’t confirm that seeds are an ingredient. Jumbo lists wheat, buckwheat and wholegrain oat flour for Mix voor Pannenkoeken Naturel, but no seeds in the ingredients list. So check the ingredients of your chosen mix for the seeds you want.
What do I need to add to pancake mix for Christmas brunch?
It depends on the variety. According to Albert Heijn’s product information, Koopmans Mix voor pannenkoeken compleet requires 700 ml of water to make approximately 10 pancakes; Koopmans says to add milk, eggs and butter to Pannenkoeken Origineel. Read the instructions on the pack you choose before you shop.
Which allergens should I check in pancake mix?
Check the ingredients and the ‘contains’ and ‘may contain’ statements for the specific mix. Jumbo lists wheat and gluten for its organic pancake mix; Albert Heijn’s product information lists whey powder and whole egg powder, among other ingredients, for Koopmans Mix voor pannenkoeken compleet. Don’t rely on the product category or another variety from the same brand.
Can I taste the batter from Koopmans Mix voor pannenkoeken compleet raw?
No. According to Albert Heijn’s product information, the batter from Koopmans Mix voor pannenkoeken compleet isn’t intended to be eaten raw and must be heated thoroughly. Follow the preparation instructions on the packaging.
Does food label information also have to be available online?
Yes. According to Ondernemersplein, mandatory label information on food packaging must also be available online. You should also check the packaging of the mix you receive before assessing its ingredients and allergens for your Christmas meal.