What should you look for when choosing?
Start with the requirement that matters most to you, then check the packaging of the exact product variant.
| What to consider |
What should you check? |
Who is this important for? |
| Organic certification |
Check the organic status of the exact product variant. According to the European Commission, pre-packaged products sold as organic in the EU should display the EU organic logo, the control code and the indication of where the agricultural raw materials were grown. |
If organic certification is your top priority, you’ll want to make sure it applies to these particular crisps. Around 25% of consumers put verifiable certification first. |
| Nutritional value per serving |
Compare the figures per 100 g and per stated serving, and consider how much you plan to eat. Don’t use figures for a regular product as a substitute for those of an organic one. |
If you want to measure your lunch portion, you’ll want to match the nutritional information to the amount you eat. Around 25% of consumers put nutritional value first when choosing. |
| Ingredients and allergens |
Read the ingredients list, the clearly highlighted allergens and any warnings about traces on the exact pack. Assess dietary claims separately. |
If you need to consider a diet or allergy, you’ll want to know what’s in your specific product variant. Around 25% of consumers prioritise suitability for their diet. |
| Pack size and storage |
Compare the net weight with how much you plan to use, and follow the storage instructions on the pack. The Netherlands Nutrition Centre recommends keeping opened crisps in a kitchen cupboard for 2–5 days as a general guideline. |
If you don’t eat crisps often, you’ll want a pack size that suits how much you’ll use after opening. Around 25% of consumers focus mainly on pack size and use after opening. |
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Frequently asked questions
What labelling should you look for on a pre-packaged EU product?
For pre-packaged food produced in the EU and sold as organic, the European Commission specifies the EU organic logo, the control code and an indication of where the agricultural raw materials were grown. These requirements apply in this specific context; don’t assume they apply to every product packaged abroad.
Does having maize as the main ingredient automatically mean tortilla chips are gluten-free?
No. The manufacturer lists maize as the main ingredient in Doritos Naturel Tortilla Nacho Chips 185 gr, but also says the product variant may contain soya and wheat (gluten). So, if gluten-free suitability is essential for you, check the ingredients and warnings on the exact pack.
How do I compare nutritional values when packs use different serving sizes?
First compare the values per 100 g, then look at the figures for the portion you actually plan to eat. For example, Jumbo lists 481 kcal per 100 g and 144 kcal per 30 g serving for its regular Tortilla Chips Naturel 300 g. These figures apply to that product variant; they aren’t general lunch guidelines.
How should I store crisps after opening the pack?
The Netherlands Nutrition Centre recommends keeping opened crisps in a kitchen cupboard for 2–5 days as a general guideline, and says freezing is less suitable. Follow the instructions on your pack too; Jumbo says to store its regular plain variant in a cool, dry place.
What information is shown on the label of a pre-packaged food?
The EU’s guidance on food labelling includes the product name, ingredients, allergens, net quantity, use-by or best-before date, nutritional information and any special storage or use instructions. Allergens must be clearly identified in the ingredients list. Check the packaging of the specific product variant.