What should you look for when buying?
First decide whether you’d rather prepare it yourself or eat it straight away. Then consider the portion, ingredients and the role popcorn plays in your breakfast.
Pop it yourself
A good choice if: you want to decide how much corn to use and whether to add anything.
Keep in mind: the preparation involved and the ingredients you add to your recipe.
Ready-made
A good choice if: being able to eat it straight away matters more than controlling the preparation yourself.
Keep in mind: the nutrition information for the exact flavour you choose and how much you eat. Jumbo lists BioToday Popcorn Salt & Pepper as containing 462 kcal per 100 g and 116 kcal per 25 g serving.
| What to consider |
What should you check? |
Who should give this more consideration? |
| Energy per portion |
Compare the nutrition information for the exact variety with the amount you eat. If you make popcorn yourself, include all the ingredients too. |
If I want to keep an eye on my energy intake, I look at the portion I actually eat and the nutrition information for that exact variety. Around 36% of consumers prioritise managing energy intake and portion size. |
| Organic labelling |
Check the EU organic logo, the control code and the agricultural origin. The logo is compulsory for prepacked products produced in the EU and sold as organic; its use is optional for imported products. The European Commission explains these requirements. |
If organic production is my top priority, I want to be able to check the labelling on the packaging. Around 29% of consumers give verifiable organic production top priority. |
| Preparation and ingredients |
Check whether the product is dry corn or already-popped popcorn, what ingredients it contains and how much preparation it needs. |
If I want to keep preparation to a minimum or choose the ingredients myself, I compare the product format and what else I need to add. Around 21% of consumers give most weight to ease of preparation and overall cost. |
| Popcorn for breakfast |
Consider the whole meal. The Netherlands Nutrition Centre recommends options such as wholegrain breakfast cereals with milk, yoghurt or a fortified alternative, and fruit. |
If I’m thinking of having popcorn for breakfast, I want to know what part it plays in the whole meal. Around 14% of consumers prioritise whether a food is suitable for breakfast. |
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Frequently asked questions
Does organic popcorn in the Netherlands always have to carry the green EU logo?
The EU organic logo is compulsory for prepacked foods produced in the EU and sold as organic. Its use is optional for imported products that meet EU import rules. If the logo is used, the control code and agricultural origin must also be stated, according to the European Commission.
Does organic popcorn prove that I’ll lose weight?
No, organic labelling isn’t proof that a product helps you lose weight. Certification relates to production standards; when it comes to losing weight, the Netherlands Nutrition Centre highlights overall energy balance and your diet.
Does ‘no added sugars’ mean popcorn is low in calories?
No, check the full nutrition information for the exact variety. Jumbo lists BioToday Popcorn Salt & Pepper as containing 462 kcal and 27 g of fat per 100 g, despite its claim about added sugars.
How do I compare dry corn with ready-made popcorn?
Compare the amount you’ll actually eat and take the product format into account. For homemade popcorn, include the dry corn and all the ingredients you add; for ready-made popcorn, use the nutrition information for the exact flavour.
Is popcorn an essential part of breakfast if I want to lose weight?
No, the nutrition advice cited here doesn’t support that. The Netherlands Nutrition Centre recommends options such as wholegrain breakfast cereals with milk, yoghurt or a fortified alternative, and fruit. Consider popcorn as part of the whole meal and your overall diet.