Who is this choice relevant to?

Shoppers who prioritise certification

You only want to choose muisjes as organic if the designation applies to the exact variant. A natural look or a general page about an organic range is not enough.

Easter breakfast organisers

You’re looking for edible decorations to serve alongside an Easter egg hunt. It makes a difference whether you want to use muisjes as a topping for bread, crispbread or yoghurt, or hide something for the hunt.

Households that check ingredients

If children or guests will be eating too, you’ll want to be able to check the ingredients and allergens on the packaging you choose. Information about a different muisjes variant is no substitute.

What should you look for when choosing?

What to consider What to check before buying Who is this most important to?
Organic designation Check the current packaging of the exact variant for the EU organic logo (the green leaf) or a verifiable organic certification statement. I don’t want to pick up ordinary muisjes if organic certification is my deciding factor. For around 50% of shoppers, a verifiable organic designation comes first.
How you’ll use them at Easter Decide whether you’re looking for sprinkles for breakfast or a separately packaged item to hide. If we’re having breakfast after the egg hunt, I want to serve muisjes rather than scatter them among the items we’re hiding. How they’ll be used matters most to around 30% of shoppers.
Ingredients and allergens Check the ingredients list, allergen information and nutritional values per 100 g on the packaging you choose. When guests are eating too, I want to know in advance what’s in their topping. Around 20% of shoppers give checking ingredients and allergens top priority.

Common mistakes

  • Taking a general organic page as proof that muisjes are organic

    A shop selling organic products says nothing about the certification of an individual muisjes variant. Albert Heijn and Jumbo list De Ruijter variants in their muisjes categories, but that doesn’t mean those products are organic.

    Check the organic designation on the current packaging or product page for the exact variant you choose.

  • Hiding loose muisjes

    Jumbo’s product information describes De Ruijter Gestampte Muisjes as sprinkles for bread, crispbread or yoghurt. Loose muisjes are difficult to keep clean and find during an egg hunt.

    Save them for Easter breakfast or a decorating activity. Choose something suitably packaged to hide.

  • Skipping the label because there’s an organic designation

    An organic designation doesn’t tell you which allergens a product contains or how much sugar it has. The ingredients list published by Jumbo for De Ruijter Gestampte Muisjes 270 g includes sugar and wheat starch, among other ingredients.

    For every variant you choose, check the current ingredients, allergen information and nutritional values per 100 g, especially if any guests have allergies.

Brands and shops to consider

De Ruijter

Albert Heijn and Jumbo list several De Ruijter muisjes variants in their ranges.

  • Jumbo describes Gestampte Muisjes as sprinkles for bread, crispbread or yoghurt.
  • Check the organic designation for each variant; the range listings alone are not proof of certification.

Albert Heijn

Albert Heijn’s muisjes category includes variants from De Ruijter, among others.

  • The category can help you decide which variant to look into further.
  • A separate page about the organic range does not confirm that a muisjes variant is organic.

Jumbo

Jumbo has a muisjes category and product information for De Ruijter Gestampte Muisjes 270 g.

  • The product page lists the ingredients for this specific variant.
  • Don’t use this information for other colours or variants, and don’t take it as proof of organic certification.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

How can I check whether muisjes are organic?

Look on the current packaging of the exact variant for the EU organic logo (the green leaf) or a verifiable organic certification statement. Skal Biocontrole oversees organic activities in the Netherlands; a shop’s general organic page does not confirm the status of a specific product.

Are De Ruijter Gestampte Muisjes 270 g suitable if I need to avoid wheat?

The ingredients list published by Jumbo for this variant includes wheat starch. Before serving, check the current packaging of the exact variant you’ve chosen; don’t use information about this product for other muisjes.

Does an organic designation tell me how much sugar a product contains?

No, an organic designation doesn’t tell you how much sugar the muisjes contain. Check the nutritional values per 100 g on the packaging you’ve chosen, and only compare figures given on the same basis.

Can I use muisjes for an Easter egg hunt?

Yes, as an edible topping for Easter breakfast or a decorating activity after the egg hunt. Jumbo’s product information says De Ruijter Gestampte Muisjes can be used on bread, crispbread and yoghurt; choose suitable packaging for items you’re actually going to hide.