Who is this important for?

Anyone who wants to check a product’s organic status

For your weekly shop, you want more reassurance than a natural-looking design on the front of a pack. For relevant pre-packed products, you can check the EU organic logo, the control body code and the indication of origin.

Anyone comparing the ingredients in granola

As well as checking a product’s organic status, you want to know how much sugar and fibre each variety contains. Nutritional information per 100 g makes products easy to compare; also think about how much granola you usually put in a bowl.

Anyone who needs to avoid allergens or gluten

You can’t rely on the organic label alone or assume a product is suitable just because it contains oats. Read the ingredients and allergen information for the variety you choose, including any warnings about the possible presence of other allergens.

What should you look for when choosing?

First, check that the granola meets your organic requirements. Then compare the nutritional information, allergens and pack sizes of the varieties that fit the bill.

What to consider What to check Who is it most important for?
Organic status Check the EU organic logo, the control body code and the indication of origin. The EU organic logo may not appear on imported organic products. I want to be able to check what the organic label is based on when doing my weekly shop. For around 33% of consumers, this is their top priority.
Nutritional information Compare sugars, fibre and energy per 100 g, and check the ingredients and serving size. When I buy granola for several breakfasts, I want to know what’s in my usual bowl; around 33% of consumers say ingredients are their top priority.
Allergens and gluten Read the allergen information and check for warnings about the possible presence of other allergens. If necessary, look for an explicit gluten-free label. If I need to avoid certain ingredients, I can’t rely on the word organic. Suitability for their dietary needs is the top priority for around 20% of consumers.
Pack size Check the pack weight and choose an amount that suits the number of breakfasts you need granola for. For my weekly shop, I want a pack size that matches how much granola we use; for around 14% of consumers, this is their first consideration.

Common mistakes

  • Assuming organic means more nutritious

    On its own, an organic label says nothing about a granola’s sugar content, energy value or allergens. These can vary between varieties.

    Check the organic label separately, then compare the nutritional information per 100 g and the allergen information for the specific variety.

  • Assuming granola with oats is gluten-free

    Product information from Jumbo shows that the granola varieties reviewed include gluten-containing cereals; nuts and soya are also found in the products reviewed.

    If you need a gluten-free product, look for an explicit gluten-free label. Always check the current packaging for allergen information, including warnings about the possible presence of other allergens.

  • Assuming a product page means the item is available

    An online product page may remain visible even when the variety shown is no longer in the range. Product information can also change.

    When putting together your weekly shop, check that the variety is available and read the information on the pack before use.

Brands to consider

Zonnatura

Zonnatura offers several granola varieties. The Amandel Cashew variety reviewed uses ingredients from organic farming.

  • According to Zonnatura’s product information, Amandel Cashew contains 21 g of fibre and 1.9 g of sugars per 100 g.
  • This variety contains wheat, almonds, cashew nuts and soya. Also check the information about allergens that may be present.

Albert Heijn

Albert Heijn offers both organic granola and a separate gluten-free variety. These labels are not interchangeable.

  • The organic product pages reviewed include the EU organic logo and a control body code.
  • Check the variety you choose and its current availability; product information and the range can change.

Smaakt

The Smaakt Granen Noten variety reviewed is an organic granola made with a range of cereals and nuts.

  • Jumbo’s product information lists 7.7 g of fibre and 8.6 g of sugars per 100 g.
  • This variety contains gluten-containing cereals and nuts. Jumbo stated that it was no longer part of its online range.

Golden Bridge

Golden Bridge is ALDI’s own brand, under which a 500 g pack of granola has been listed.

  • The stated pack weight can help you choose an amount for several breakfasts.
  • Check the labels on the specific pack to see whether it meets your organic requirements; pack weight doesn’t tell you this.

Granola on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if granola is certified organic?

Check the organic labels on the packaging. According to the European Commission, the EU organic logo is compulsory for pre-packed products produced in the EU and sold as organic. Also look for the control body code and the indication of origin of the agricultural raw materials. The logo is optional for imported organic products.

Does organic granola automatically contain less sugar or more fibre?

No, the nutritional content of organic granola can vary. Albert Heijn lists AH Biologisch Granola fruit as containing 16 g of sugars and 9 g of fibre per 100 g; Zonnatura lists Amandel Cashew as containing 1.9 g of sugars and 21 g of fibre per 100 g. Compare the nutritional information for the variety you want to buy.

Is organic granola also gluten-free or nut-free?

No, the organic label doesn’t indicate that a product is free from gluten or nuts. The Zonnatura and Smaakt varieties reviewed contain gluten-containing ingredients and nuts. If you need gluten-free granola, look for an explicit gluten-free label and check the current packaging for allergen information.

How should I store granola after opening?

Follow the storage advice on the pack and seal it properly after use. Also check the best-before date and any instructions specific to the variety you’ve chosen.

Can I rely on a product page for ingredient and allergen information?

Use a product page to help you narrow down your options, but check the packaging of the granola you’ve bought before use. Albert Heijn says that ingredients, nutritional values and dietary or allergy information can change.