Who is this choice relevant to?

Small households choosing organic

If you don’t eat Dutch breakfast cake every day, a smaller pack may better suit how much you get through. PLUS lists GIJS organic breakfast cake as a whole 400 g cake, and Bio Nature as 160 g split into four packs of two pieces.

Shoppers comparing ingredients

If you’re also keeping an eye on sugars, fibre or salt, as well as organic credentials, check the nutritional information for each variant. According to product information from Albert Heijn and PLUS, their organic whole cakes contain 41 g and 40.1 g of sugars per 100 g respectively.

Shoppers with questions about gluten or iodine

If you need to avoid gluten, check the allergen information for the specific cake: the organic variants from Albert Heijn and Jumbo list cereals containing gluten. You’ll need to check the ingredients separately for iodine; according to the Voedingscentrum, bakers are not required to use baker’s salt.

What should you look for when choosing?

Start by considering how much you expect to use, then check that the specific cake meets your requirements for organic credentials, nutritional information and ingredients.

What to considerWhat to check when buyingWho is this most important for?
Pack size Compare the net weight and check whether the contents are individually wrapped or come as one whole cake. If I only eat Dutch breakfast cake occasionally, I don’t want to leave a large, opened cake uneaten. Getting the right quantity matters most to around 29% of consumers.
Organic credentials Check the organic label on the pack you’ve chosen; also look for the EU organic logo or a certification code if one is shown. I want to be sure the exact variant I’m buying is organic, not just a similar product from the same brand. Organic credentials are the top priority for an estimated 29% of consumers.
Nutritional information Compare sugars, fibre and salt per 100 g, and check the amount per portion you’d actually eat. When choosing an organic cake, I also want to know its nutritional values. Around 24% of consumers prioritise this comparison.
Allergens and baker’s salt Read the current allergen information. If iodine from baker’s salt matters to you, look specifically for baker’s salt or iodised salt in the ingredients list. I need to be able to check which cereals the cake contains, and I don’t want to assume it contains iodine. For around 18% of consumers, checking the ingredients is the top priority.

Common mistakes

  • Assuming organic means less sugar or more fibre

    Nutritional values vary from one product to another. PLUS lists 40.1 g of sugars per 100 g for GIJS Ontbijtkoek naturel bio and 52 g per 100 g for the Bio Nature portion pack.

    Compare the nutritional information for the exact variants, both per 100 g and for the portion you plan to eat.

  • Assuming a smaller pack will always mean less waste

    Individually wrapped portions can be handy if you only eat it occasionally. If you eat Dutch breakfast cake regularly, a whole cake may suit your needs just as well.

    Think about how much you really eat and check how to store the cake after opening before choosing between portions and a whole cake.

  • Taking iodine from baker’s salt for granted

    According to the Voedingscentrum, baker’s salt contains iodine, but bakers are not required to use it. So you can’t assume organic Dutch breakfast cake will contain it.

    Check the ingredients of the specific pack if baker’s salt matters to your choice.

  • Confusing rye or spelt with gluten-free

    The organic Dutch breakfast cakes from Albert Heijn and Jumbo list cereals containing gluten, including rye or spelt. Organic certification doesn’t change that.

    If you’re choosing a gluten-free product, rely only on the current ingredients and allergen information, and an explicit gluten-free label on the product.

Brands and product ranges compared

AH Biologisch

Albert Heijn lists a 400 g organic plain Dutch breakfast cake, unsliced.

  • The product information lists the EU organic logo, Skal 001920 and NL-BIO-01.
  • The same product information lists 41 g of sugars per 100 g and rye as an ingredient containing gluten.

GIJS

PLUS lists GIJS Ontbijtkoek naturel bio as a whole 400 g organic cake.

  • The whole-cake size is an option if you eat Dutch breakfast cake regularly.
  • The ingredients include rye flour and wheat malt flour; PLUS lists 40.1 g of sugars per 100 g.

Bio Nature

PLUS lists organic Bio Nature Dutch breakfast cakes as four packs of two pieces, weighing 160 g in total.

  • The individually wrapped portions may suit occasional use or taking out with you.
  • The product information lists 52 g of sugars per 100 g; a smaller size says nothing about its nutritional values.

Peijnenburg

Albert Heijn listed a 450 g organic Peijnenburg rye breakfast cake; Jumbo lists a standard 550 g Peijnenburg plain cake.

  • These variants show why you should check the size and organic label of each product.
  • Albert Heijn marks the organic variant as discontinued on its product page; Jumbo’s standard variant is not the same product.

Koek & Bakker

ALDI lists a pre-sliced Dutch breakfast cake with no added sugars and a wholemeal variant from Koek & Bakker, both weighing 485 g.

  • These variants are worth considering if ‘no added sugars’ or ‘wholemeal’ is your main selection criterion.
  • Don’t assume they’re organic based on those labels; check their organic credentials separately.

Dutch breakfast cake on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organic Dutch breakfast cake?

Check the organic label on the specific pack. For example, Albert Heijn lists the EU organic logo, Skal 001920 and NL-BIO-01 for its AH Biologisch breakfast cake; check that the information on the pack matches the variant you’ve chosen.

Which size is closest to half a Dutch breakfast cake?

Compare net weights rather than relying on a product being called ‘half a cake’. PLUS lists Bio Nature in individual portions weighing 160 g in total, and GIJS as a whole 400 g cake. Jumbo also listed a 250 g organic rye and spelt cake, but its product page says it’s no longer available in its online range.

Does organic Dutch breakfast cake automatically contain less sugar?

No. Organic credentials alone tell you nothing about the sugar content. Albert Heijn lists 41 g of sugars per 100 g for AH Biologisch plain; PLUS lists 40.1 g for GIJS naturel bio and 52 g per 100 g for the Bio Nature portion pack. So compare the nutritional information for the variant you choose.

Is organic Dutch breakfast cake automatically gluten-free?

No. The organic variants from Albert Heijn and Jumbo list cereals containing gluten, including rye or spelt. If you’re choosing a gluten-free product, always check the current pack for ingredients and allergens, and look for an explicit gluten-free label.

Can I assume organic Dutch breakfast cake contains iodine from baker’s salt?

No, the presence of baker’s salt varies from product to product. According to the Voedingscentrum, baker’s salt contains iodine, but bakers are not required to use it. So check the ingredients list for baker’s salt or iodised salt.