Who is this guide for?

Organic-label checker

You want to check that crisps have been produced organically, rather than relying on words such as ‘natural’ or ‘artisan’. Look for the EU organic logo, inspection code and origin statement on the packaging.

Nutrition label comparer

You like choosing organic, but also want to compare nutritional information and serving sizes. Check details such as energy, fat and salt per 100 g, as well as the amount you plan to eat.

Looking for a different type of crisp

You’d like to switch between potato, vegetable and pulse-based crisps. Check which ingredients are actually in the variety you’ve chosen, and read the allergen information if it’s relevant to you.

What should you look for in organic crisps?

What to consider What to check Who it matters to
Organic certification Check for the EU organic logo, inspection code and origin statement on the packaging. The European Commission and Skal Biocontrol identify these as relevant labelling elements when the organic logo is used. When I’m deliberately buying organic crisps, I want to be able to check the claim on the packaging. For around 36% of consumers, being able to verify it is the top priority.
Nutritional information and serving size Compare energy, fat and salt on the same basis: per 100 g and, where shown, per serving. Check the serving size too. When I’m having a snack, I want to know what the amount I’ve chosen contains, not just what’s shown on the front of the pack. Around 29% of consumers give this comparison the highest priority.
Type of crisp and flavour Read the ingredients to tell potato, vegetable and pulse-based crisps apart, and check the flavourings too. I’m mainly looking for a particular flavour or a base other than potato. For around 21% of consumers, this is the deciding factor.
Availability and value Check where the product is currently sold and, when comparing different pack sizes, compare the price per kilogram. I want to know whether my chosen variety is available and what I get for the pack size. Around 14% of consumers put this first.

Common mistakes

  • Treating organic as a nutritional claim

    Organic describes how a product is made. The Netherlands Nutrition Centre gives the average fat content of crisps as 13.1 g per 40 g bowl; organic certification doesn’t replace nutritional information.

    Check the values per 100 g for the crisps you’re considering and, where shown, per serving too.

  • Judging vegetable crisps by their name

    According to the Netherlands Nutrition Centre, vegetable crisps aren’t automatically a nutritionally different alternative to ordinary crisps. The name doesn’t tell you how much salt, fat or energy your chosen variety contains.

    Choose vegetable crisps if you like the ingredients and flavour, and compare the nutritional values separately.

  • Taking a product title as proof that it’s organic

    A product title online or a word such as ‘natural’ isn’t the same as organic certification on the packaging.

    When your order arrives, or when you’re in the shop, check for the EU organic logo, inspection code and origin statement on the current packaging.

  • Skipping the allergen information

    Crisps that look organic or plant-based aren’t automatically free from allergens. For example, the product information for BioToday Lentil Crisps Sea Salt says the product may contain peanuts, soya, milk and celery.

    Read the ingredients and allergen information on the packaging of the specific variety.

Brands to consider

Albert Heijn Biologisch

Albert Heijn’s product pages include organic sweet potato crisps and vegetable crisps.

  • The vegetable crisps described contain beetroot, carrot, parsnip and potato, among other ingredients, which helps you identify the base.
  • Check the organic certification, full ingredients list and allergen information on the current packaging of each product.

Jumbo Biologisch

Jumbo lists organic plain potato crisps and vegetable crisps.

  • The plain variety lists organic potatoes, sunflower oil and salt as its ingredients.
  • A product listing doesn’t prove that the crisps are currently available, so check the latest range.

Trafo

Trafo describes ranges of potato, vegetable and pulse-based crisps.

  • Trafo says that it makes organic products exclusively.
  • Compare the ingredients and nutritional values for the specific variety, and check current availability.

BioToday

BioToday Lentil Crisps Sea Salt is an example of crisps made with a pulse ingredient.

  • According to the product information at Albert Heijn, this variety contains 43% organic lentil flour.
  • The same product information lists 1.7 g of salt per 100 g and says the product may contain peanuts, soya, milk and celery. Check the current packaging.

Lidl

Lidl lists organic vegetable crisps and sweet potato crisps.

  • The listing for the sweet potato crisps describes a 100 g pack cooked in sunflower oil.
  • The listing says they are sold in store; check the current range and packaging before buying.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

How can I tell if crisps are organic?

Check the packaging for the EU organic logo, along with the inspection code and origin statement. The European Commission says the logo is compulsory for most pre-packed organic food produced in the EU. Don’t rely on an online product title alone.

Do organic vegetable crisps automatically have different nutritional values from ordinary crisps?

No, the vegetable ingredient alone doesn’t tell you that. The Netherlands Nutrition Centre points out that vegetable crisps aren’t automatically a healthier alternative. Compare the nutritional information for the products you’re considering.

Should I check for allergens in organic crisps?

Yes. Organic doesn’t mean allergen-free. The Netherlands Food and Consumer Product Safety Authority explains that allergen information must be included on the label, so check the packaging of the crisps you choose.

Are organic lentil crisps automatically low in salt?

No, a lentil base doesn’t tell you how much salt the crisps contain. According to the product information at Albert Heijn, BioToday Lentil Crisps Sea Salt contains 1.7 g of salt per 100 g. Compare the salt content per 100 g if you’re considering different varieties.