Who are these choices relevant to?

For those looking for organic and wholemeal

You want to see both features clearly identified on the same roll. The EU organic logo helps you check the organic claim, while the product name and ingredients show which grain base has been used.

For those looking for a wholemeal Kaiser roll

You want the shape of a Kaiser roll and the chance to compare its ingredients and fibre per 100 g. Whether it is organic is a separate consideration.

For those checking the type of salt

If you buy organic bread or eat little bread, you may want to know whether iodised salt or baker’s salt has been used. According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory, so check the ingredients list.

What should you look for when choosing?

The shape of the roll, its organic status and its wholegrain base answer different questions. Decide which combination you need, then check the nutritional information and ingredients for the specific product.

Wholemeal Kaiser roll

Choose this when: The Kaiser shape matters to you and you want a wholemeal option.

Things to consider: Albert Heijn, Jumbo and PLUS do not describe their wholemeal Kaiser rolls as organic on their product pages. Jumbo’s frozen version also needs to be baked at home.

Organic wholemeal roll

Choose this when: Organic status and a wholegrain base matter more to you than the Kaiser shape.

Things to consider: AH Biologisch Robuust volkoren broodjes are part-baked rolls, not Kaiser rolls. Follow the pack instructions to prepare them.

What to consider What should you check? Who is this important to?
Organic and wholemeal Look for the EU organic logo and control code. Then check the product name and ingredients to see whether the roll is wholemeal. If I need both features, I want to be able to find them on the same roll; around 46% of consumers prioritise this combination.
Fibre in a Kaiser roll Check the ingredients for wholemeal flour and compare the fibre per 100 g in the nutritional information. Multigrain does not automatically mean wholemeal. I want a Kaiser roll and prioritise a verifiable wholegrain base and fibre content; this is the main consideration for around 36% of consumers.
Type of salt Check the ingredients to see whether iodised salt or baker’s salt has been used. According to the Netherlands Nutrition Centre, baker’s salt is not compulsory. If I choose organic bread or eat little bread, I don’t want to assume which salt has been used; the type of salt is the top priority for around 18% of consumers.

Common mistakes

  • Confusing wholemeal or multigrain with organic

    The grain base and the way a product is farmed are separate features. The European Commission says the EU organic logo may only be used on certified organic products.

    Check the organic claim by looking for the logo and control information, then assess whether it is wholemeal separately by checking the product name and ingredients.

  • Assuming organic bread is made with baker’s salt

    According to the Netherlands Nutrition Centre, baker’s salt is not compulsory. So the organic claim does not tell you which salt is in the roll.

    Check the ingredients list if the use of iodised salt matters to you.

  • Mistaking a range overview for the product packaging

    A shop may sell white Kaiser rolls, wholemeal rolls and organic rolls as separate products. The fresh range may also vary from store to store, as Lidl points out.

    Check the current description, ingredients and any preparation instructions on the roll you buy.

Brands to consider

These product ranges show why you need to assess the features of each roll individually: another roll from the same brand may have a different recipe.

Albert Heijn

Albert Heijn sells an AH Kaiserbroodje volkoren and, as a separate product, AH Biologisch Robuust volkoren broodjes.

  • The Kaiser roll lists 7,1 g of fibre per 100 g and iodised salt.
  • The organic wholemeal rolls carry the EU organic logo, but they are not Kaiser rolls. The wholemeal Kaiser roll is not described as organic on its product page.

Jumbo

Jumbo sells frozen wholemeal Kaiser rolls to bake at home.

  • The product information lists 53,9% wholemeal wheat flour, baker’s salt and 6,7 g of fibre per 100 g.
  • The rolls need to be baked at home, and the product page does not describe them as organic.

PLUS

PLUS sells a wholemeal Kaiser roll and also highlights organic options in its range.

  • The Kaiser roll lists 67% wholemeal wheat flour, baker’s salt and 6,9 g of fibre per 100 g.
  • The organic range at PLUS does not indicate whether this Kaiser roll is organic; its product page makes no such claim.

ALDI

The bake-at-home range includes white Kaiser rolls, while wholemeal rolls for baking at home are listed separately.

  • The separate product descriptions make it easier to search for the type of roll you want.
  • Check the packaging to see whether a specific roll is a Kaiser roll and is described as both wholemeal and organic.

Lidl

Lidl describes its Kaiser roll on its fresh-from-the-oven page as a white wheat roll, and lists wholemeal rolls separately.

  • The types of roll are listed separately, making it easier to search for the wholemeal option.
  • Lidl says its fresh range may vary from store to store. Check the description on the roll itself in store.

Dirk

Dirk lists Kaiser rolls and organic rolls separately, including Slooow BIO Pompoenbroodjes.

  • The separate products give you useful details to check when looking at the shape and organic status.
  • These descriptions refer to different products. Check each pack to see whether it is also described as wholemeal.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether a roll is organic?

Look on the packaging for the EU organic logo and control information. The European Commission says the logo may only be used on products certified as organic by an approved control body. Check separately whether the roll is wholemeal by looking at the product description and ingredients.

Is a wholemeal Kaiser roll automatically organic?

No. Wholemeal describes the grain base and does not prove that the product was farmed organically. The product pages for the wholemeal Kaiser rolls from Albert Heijn, Jumbo and PLUS list wholemeal ingredients, but do not describe the rolls as organic.

Is organic bread always baked with iodised salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. Check the ingredients to see whether iodised salt or baker’s salt has been used in the specific roll.

Can I eat organic wholemeal rolls straight from the pack?

It depends on the roll. AH Biologisch Robuust volkoren broodjes are part-baked, so follow the preparation instructions on the packaging rather than assuming they can be prepared in the same way as a fresh Kaiser roll.