Who is this choice important for?

Households keeping an eye on fibre

If you’re specifically looking for a wholemeal croissant, colour and seeds aren’t enough. Check that the croissant itself is labelled wholemeal and, if you wish, compare the fibre content per 100 g.

Shoppers who require organic products

You’ll want to be able to identify the chosen croissant’s organic status from the EU organic logo or a product-specific ‘organic’ designation, as explained by Skal Biocontrole. A shop’s organic range doesn’t tell you anything about every product in it.

Consumers who read labels carefully

If ingredients, allergens or iodine information matter to your choice, check the details for the exact croissant. For an unwrapped product, you can ask the retailer for this information.

What should you check before buying?

Check the wholemeal designation and organic status separately on the croissant you’ve chosen. Then read the nutritional information and any details relevant to your diet.

What to look for What to check when buying Who is this most important to?
Wholemeal and fibre Look for the word ‘wholemeal’ on the croissant itself. For suitable products, compare the fibre content per 100 g. At breakfast, I don’t want to guess the type of grain from a dark colour or seeds; wholemeal status matters most to around 42% of consumers.
Organic status Look for the EU organic logo or the word ‘organic’ on the specific product. If organic production is my priority, I want to be able to identify it on the croissant itself; around 33% of consumers put this requirement first.
Ingredients and iodine Read the ingredients, allergen and nutritional information. If necessary, ask whether baker’s salt has been used in an unwrapped croissant. When allergens or the type of salt used determine my choice, I need information about the exact product; this label check is the top priority for around 25% of consumers.

Common misconceptions

  • Mistaking ‘multiseed’ for wholemeal

    Seeds or a brown colour don’t tell you whether all the grain ingredient is made from wholemeal flour. The Netherlands Food and Consumer Product Safety Authority links the ‘wholemeal’ designation to the grain ingredient in the product.

    Look for an explicit wholemeal designation. If it says only ‘with wholemeal flour’, check the ingredients and any stated percentages too.

  • Mistaking an organic range for an organic product

    A shop that sells organic products may also stock croissants without an organic designation. So the shop category doesn’t confirm the status of the one you’ve chosen.

    Check for the logo or the word ‘organic’ on the packaging or in the product information for your chosen croissant.

  • Assuming every croissant contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell how much iodine a croissant provides just from its product category.

    Read the ingredients or ask which type of salt has been used in an unwrapped croissant.

  • Treating a range overview as a product label

    A category page doesn’t necessarily show the ingredients, allergens and nutritional information for the croissant you want to buy.

    Before buying, check the information for the exact product or read the packaging in store.

Brands and shops to explore

These ranges are a good starting point when looking for croissants. Always check the organic status and wholemeal designation on the same product.

Albert Heijn

Albert Heijn’s croissant range includes several varieties, including a multiseed croissant.

  • A multiseed variety is a clear starting point for checking the product information.
  • ‘Multiseed’ doesn’t confirm that a croissant is wholemeal; check its organic status separately too.

Jumbo

Jumbo stocks croissants in its bake-at-home range, as well as separate categories for organic products and wholemeal bake-at-home rolls.

  • The bake-at-home category has product pages where you can compare varieties.
  • A croissant won’t automatically appear in both of the other categories; check the information for the variety you’ve chosen.

Lidl

Lidl highlights its organic range and the expansion of its wholemeal alternatives.

  • Both range themes offer a starting point for finding product information.
  • A range theme doesn’t confirm that a particular croissant is both organic and wholemeal.

Aldi

Aldi showcases organic products and describes its wholemeal breads separately.

  • The information about bread makes it clear which product category the wholemeal designation applies to.
  • A claim about wholemeal bread doesn’t automatically apply to a croissant; check the croissant label.

Plus

PLUS describes its organic range as a category it is expanding.

  • The organic category can help you find relevant products.
  • Check each croissant to see whether both the organic and wholemeal designations apply.

Dirk

Dirk has a category for rolls and croissants, and also showcases wholemeal bread products.

  • The separate product categories help you search more specifically.
  • Wholemeal bread products tell you nothing about a croissant’s ingredients or organic status.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

When can a croissant be called wholemeal?

According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product labelled ‘wholemeal’ must consist entirely of wholemeal flour. ‘Multiseed’ and ‘with wholemeal flour’ don’t mean the same thing; check the ingredients when you see these descriptions.

How can I identify an organic croissant?

Check for the organic designation or EU organic logo on the croissant itself. Skal Biocontrole explains that the logo applies to an organic product; a shop’s general organic category isn’t a substitute.

Does every Dutch croissant contain iodised baker’s salt?

No, you can’t assume that: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients or ask which type of salt has been used in an unwrapped croissant.

Is a supermarket page about organic and wholemeal products enough?

No. Information about two ranges doesn’t confirm that one croissant has both characteristics. Check the product information or packaging for the exact croissant to confirm its organic status and wholemeal designation.

Where can I find allergen information for a fresh croissant?

For an unwrapped croissant, ask for the allergen information for that product; for a packaged variety, read the label. The Netherlands Food and Consumer Product Safety Authority stresses the importance of accurate allergen information on food products.