Who are these options relevant to?

A family looking for both organic and wholemeal

You don’t want to have to choose between the two at breakfast. Check for the organic logo, then separately check which grains the croissant contains and how much fibre that particular option provides.

A family buying croissants as a weekend treat

You’re mainly choosing based on organic production and the type of croissant, but you also want to take portion size into account. The Netherlands Nutrition Centre lists 5 g of saturated fat for a standard 45 g croissant; for a different variety, check the nutrition information on its own packaging.

A label reader with a question about ingredients

If iodine or allergens matter to your choice, you’ll need information about the exact croissant. The words ‘croissant’ and ‘organic’ alone won’t tell you which ingredients were used.

What should you look for when choosing?

First decide whether you want both organic production and wholemeal grains, or whether one matters more to you. Then compare the nutritional information only for the options that meet your requirements.

What to look for What to check when buying Who it matters to
Both organic and wholemeal Look for the European organic logo and check the ingredients list on the same product for wholemeal grains. I want to be able to identify both qualities for the family’s breakfast, without assuming one means the other. For around 42% of consumers, this combination would be the main priority.
Fibre and portion size Compare fibre, saturated fat and salt per 100 g and per croissant, taking the portion weight into account. If I serve croissants more often, I want to know what’s in a portion rather than relying on the product name alone. For around 33% of consumers, nutritional value would be the most important factor.
Exact product information Check the packaging or product page for the option you’ve chosen for its ingredients, allergens and nutritional information. When I’m looking for a particular croissant or want to check an ingredient, I need information about that exact product. For around 25% of consumers, that certainty would come first.

Common mistakes

  • Assuming organic means wholemeal

    According to Skal Biocontrole, the European organic logo identifies organic production. It doesn’t tell you which grains were used in the croissant or how much fibre it contains.

    After checking the logo, also check the ingredients list and fibre value on the same pack.

  • Relying on the word ‘multiseed’ or a dark colour

    Multiseed and wholemeal don’t mean the same thing. The colour won’t reliably tell you which grains were used or how much fibre the croissant contains either.

    Read the ingredients and compare the fibre per 100 g and per croissant. The Netherlands Nutrition Centre lists 1.1 g of fibre for a standard 45 g croissant; don’t assume the same figure applies to a different variety.

  • Assuming every croissant contains iodine from baking salt

    The Netherlands Food and Consumer Product Safety Authority describes the conditions under which iodine may be present in bakery products through baking salt. This doesn’t tell you whether a particular croissant was made with baking salt.

    For a question about a specific croissant, check the ingredients or ask the retailer for product information.

  • Taking a range of products as proof of a specific option

    A shop may list both organic products and croissants without any particular croissant meeting both those requirements and your wholemeal preference.

    Check the product page for the exact option or read the packaging in store before comparing its qualities.

Shops and brands to explore

Albert Heijn

Albert Heijn has a product page for AH Biologisch Croissants, as well as a separate croissant category.

  • The product page gives you a useful starting point for finding the organic option.
  • If you’re looking for a wholemeal option, check the ingredients and nutritional information on the exact pack; the name AH Biologisch Croissants doesn’t confirm this.

Jumbo

Jumbo lists a croissant category and a separate range of wholemeal products.

  • The categories make it easier to search for croissants and wholemeal products.
  • A wholemeal range doesn’t mean that a croissant in it is both organic and wholemeal; check each option individually.

Lidl

Lidl Netherlands lists an organic range and a separate butter croissant.

  • Both categories are useful starting points when checking in store.
  • The separate listings don’t prove that the butter croissant is organic or wholemeal. Check the packaging of the option in store.

ALDI

ALDI lists organic products and a butter croissant as separate parts of its range.

  • You can search for product information about a specific croissant.
  • Don’t assume from the two listings that one croissant is both organic and wholemeal.

Dirk

Dirk lists a category for organic bread and biscuit products, as well as a range of rolls and croissants.

  • The categories show you where to look next for a suitable option.
  • Use the ingredients and nutritional information for a specific croissant, rather than the category listing, to check whether it’s organic and wholemeal.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if a croissant is organic?

For a pre-packed croissant, look for the European organic logo. According to Skal Biocontrole, this logo indicates organic production; to check for wholemeal grains and fibre, you’ll also need to look at the ingredients and nutritional information.

Is a multiseed croissant also wholemeal?

Not necessarily: ‘multiseed’ alone doesn’t tell you whether wholemeal grains were used. Check the ingredients list for the exact option and compare its fibre value. The Netherlands Nutrition Centre distinguishes between wholegrain products and products made with white flour.

Does an organic croissant automatically contain more fibre?

No. Organic production doesn’t automatically determine the fibre content. The Netherlands Nutrition Centre lists 1.1 g of fibre for a standard 45 g croissant, but for an organic or wholemeal option you’ll need to check the nutritional information for that specific product.

Does every croissant contain iodine from baking salt?

You can’t tell from the product category. The Netherlands Food and Consumer Product Safety Authority describes the conditions for using baking salt as a source of iodine in bakery products, but these don’t tell you which ingredients a particular croissant contains. Check the packaging or ask the retailer.

How should I store and bake-off croissants?

Follow the storage and preparation instructions on the packaging for the exact product. Jumbo lists several storage options for bake-off rolls, including the fridge, freezer and cupboard; the right instructions depend on the product.