Looking for rusks that are both organic and wholegrain? Check for each of these separately: an organic label doesn’t tell you which grains have been used. Then compare the fibre and other nutritional values per 100 g, and read the allergen information for the variety you choose. If you want to know whether it contains iodised baker’s salt, check the packaging or ask the manufacturer.
You don’t want to rely on the word ‘organic’ alone. Check that the rusks you choose are also labelled wholegrain, and read the ingredients list. Albert Heijn describes its organic wholegrain multiseed rusks as having both attributes.
You want to compare the nutritional values of different rusks on a like-for-like basis. The Netherlands Nutrition Centre explains that wholegrain products contain more fibre than white grain products. For specific products, compare the figures per 100 g.
You want to check the ingredients or allergens, or find out what type of salt was used in the rusks. Check the current packaging rather than relying on the product name or the front of the pack.
If organic is a must-have, check for that first, alongside the wholegrain label. Then use the nutritional information and ingredients list to compare varieties.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Organic and wholegrain | Look for the organic label with its logo or control code, then check separately for a wholegrain claim and review the ingredients. | If I want to shop organic, I also want to be sure my rusks are wholegrain. Around 42% of consumers put this combination first. |
| Fibre and nutritional value | Compare fibre, sugars and salt per 100 g. Also check the serving size if you want to assess the values per rusk. | I want to see how the fibre content compares with another rusk without confusing per-serving values with those per 100 g. This comparison is the top priority for around 33% of consumers. |
| Ingredients and type of salt | Read the allergen information on the packaging. If you want to know whether iodised baker’s salt was used, ask the manufacturer. | I need to take certain ingredients into account when choosing, or I want to know what type of salt was used. This is the main consideration for around 25% of consumers. |
The terms refer to different things: organic describes how a product is made, while wholegrain describes the grain used. One doesn’t confirm the other.
Check for the organic label and the wholegrain claim, and read the ingredients list.
The front doesn’t show all the ingredients or nutritional values. According to the Netherlands Nutrition Centre, the ingredient used in the largest quantity is listed first.
Compare the ingredients and nutritional information per 100 g for the varieties you’re considering.
The Netherlands Nutrition Centre lists iodised baker’s salt as a source of iodine in bread. That doesn’t tell you what type of salt is used in a particular variety of rusks.
Check the packaging or ask the manufacturer which type of salt was used in those rusks.
According to the product information, Albert Heijn’s organic wholegrain multiseed rusks contain sesame, egg and cereals containing gluten, among other ingredients.
If you have an allergy, always read the allergen information on the packaging you buy.
According to Albert Heijn, AH Biologisch Volkoren beschuit meerzaden combines an organic label with a wholegrain claim.
Jumbo Volkoren Beschuit Biologisch is another organic wholegrain variety to compare by its ingredients.
Bolletje Volkoren beschuit can be used as a comparison if an organic label isn’t a requirement for you.
PLUS Beschuit volkoren is a standard wholegrain variety you can compare by its ingredients.
Goud Gebakken Volkoren beschuit is a standard wholegrain variety sold at ALDI.
Lidl Beschuit volkoren is a standard wholegrain variety which, according to Lidl, is only available in store.
These two Bolletje varieties are options to compare when choosing wholegrain rusks. If organic is a must-have for you, check the packaging for an organic label on the specific variety you choose.
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A wholegrain variety for anyone wanting to check the ingredients in a pack of 10 rusks. Check the current packaging for allergens and, if organic is a requirement, an organic label.
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A wholegrain variety in a pack of 13 rusks. To compare fibre, use the per 100 g figure on the packaging. Check the allergens and any organic label there too.
Check for an organic label and the EU organic logo or control code, then look separately for a wholegrain claim and read the ingredients list. An organic label doesn’t tell you which grain was used to make the rusks.
No. An organic label alone tells you nothing about whether wholemeal flour was used or how much fibre the product contains. Albert Heijn lists 11 g of fibre per 100 g for its organic wholegrain multiseed rusks; Jumbo lists 7.7 g per 100 g for Jumbo Volkoren Beschuit Biologisch.
You can’t tell from the words ‘organic’ and ‘wholegrain’. Check the salt information on the current packaging or ask the manufacturer which type of salt was used in the rusks you’ve chosen.
Read the allergen information on the packaging you buy, as ingredients vary between products. Albert Heijn lists sesame and egg, among other ingredients, in its organic wholegrain multiseed rusks. Jumbo lists egg and soya in its organic wholegrain rusks and says they may contain sesame.
