What should you look for?
Start by deciding whether you want to cut the slices yourself. Then check the organic certification and the label information on the loaf you’re actually choosing.
| What to consider |
What to check when buying |
Who it matters to |
| Slice thickness |
Check that the loaf is whole and unsliced if you want to choose the thickness yourself. If it’s pre-sliced, look at the slices. |
I want to make generously topped snacks or toasted sandwiches and choose the slice thickness myself. Around 38% of consumers would put having that choice first. |
| Organic certification |
For packaged bread, look for the EU organic logo and check the certification on the packaging of the product you’ve chosen. |
A general shelf label isn’t enough for me; I want to be able to identify the organic bread itself. Around 31% of consumers would make this product-specific check their first consideration. |
| Label information |
Read the ingredients and allergen information. To check whether iodine has been used, look for a mention of iodised salt or ask about unpackaged bread. |
I need to know which ingredients and allergens are relevant to me before I buy, and want to be able to check what type of salt has been used. This information would be the main priority for around 31% of consumers. |
Joybuy products
Related products coming soon.
Frequently asked questions
Does organic bread always contain iodised baker’s salt?
No, you can’t tell from the organic certification. The Netherlands Nutrition Centre points out that bakers don’t always use baker’s salt. Check the label or, for unpackaged bread, ask which salt has been used.
How can I identify organic white bread?
For packaged bread, check the organic certification on the product’s own packaging. According to the Netherlands Enterprise Agency (RVO), the EU organic logo shows that a product meets European rules for organic products. A general shop category isn’t a substitute for checking the product itself.
Does organic certification tell me anything about gluten or other allergens?
No, organic certification doesn’t mean a product is free from allergens. For packaged bread, read the allergen information on the label, as advised by the Netherlands Food and Consumer Product Safety Authority. For unpackaged bread, ask about the ingredients and allergens that matter to you.
Is thick-sliced white bread the same as wholemeal bread?
No, the thickness of a slice doesn’t change the type of bread. The Netherlands Nutrition Centre distinguishes white bread, made with flour, from wholemeal bread, which is made from 100% wholemeal flour. Check the bread’s name and ingredients if that distinction matters to you.