Who is this choice relevant to?

Everyday organic bread buyer

You’re looking for sliced white bread for regular sandwiches and want to be able to check the organic certification on the packaging.

Buyer who pays attention to slice thickness

You want white slices that suit your choice of filling. Check the stated slice thickness separately: the Albert Heijn sliced bread reviewed here doesn’t specify it.

Buyer comparing nutritional information

You want to weigh up the organic option against the stated fibre and salt content, as well as the ingredients, rather than judging by the bread’s name alone.

What should you look for when buying?

When choosing organic white bread, first check its organic certification and slice thickness. Then use the ingredients list and nutritional information to compare products.

What to consider What to check when buying Who it matters to
Organic certification Look for the EU organic logo and control code on the packaging. According to Skal Biocontrole, the EU organic logo is compulsory for pre-packed foods produced in the EU and sold as organic. I want to be able to check what the organic certification on my bread is based on. For around 40% of consumers, this check would be their main concern when buying.
White crumb and slice thickness Look specifically for ‘medium-thick slices’ or ask about the slice thickness; ‘sliced’ on its own doesn’t tell you how thick the slices are. I want white slices of a suitable thickness for my everyday fillings. Slice thickness would be the main priority for around 30% of consumers.
Nutritional information and ingredients Compare fibre and salt per 100 g, and read the ingredients and allergen information for the specific bread. When I buy organic white bread, I also want to know what’s in it. For around 30% of consumers, this would be their main consideration.

Common mistakes

  • Confusing organic with wholemeal

    Organic certification and the type of grain used are two different things. The Netherlands Nutrition Centre highlights the fibre, vitamins and minerals in wholemeal bread and recommends replacing white bread with wholemeal or brown bread as often as possible.

    Is fibre content important to your choice? Compare the stated fibre per 100 g, even when the bread is organic.

  • Assuming ‘sliced’ means ‘medium-thick slices’

    A product name that includes ‘sliced’ doesn’t tell you how thick the slices are. That can matter if you’re looking for a particular thickness to suit your fillings.

    Check the packaging or shelf label, or ask at the bakery counter about the slice thickness before buying several loaves.

  • Treating an old product listing as a current option

    Jumbo states that its organic white multigrain half loaf and Yam sourdough bread are no longer part of its online range.

    If you have a particular loaf in mind, check what’s currently available at your store or in your delivery area just before buying.

  • Assuming every loaf contains iodised salt

    The bread category alone doesn’t tell you what type of salt a particular product contains. Albert Heijn lists iodised salt in the organic white sourdough bread reviewed here.

    Read the ingredients list for the bread you want to buy if you’d like to check whether it lists iodised salt or baker’s salt.

Brands to consider

AH Liefde & Passie / AH Biologisch

Albert Heijn lists AH Liefde & Passie Biologisch OerDesem blond gesneden as a 600 g organic white wheat sourdough loaf.

  • The product information includes the EU organic logo, control code NL-BIO-01, ingredients and nutritional information.
  • The description ‘sliced’ doesn’t specify medium-thick slices or an exact slice thickness.

Jumbo

Jumbo has a product listing for a 400 g organic white multigrain half loaf.

  • The half-size loaf is worth considering if a whole loaf would be too much.
  • Jumbo says this particular loaf is no longer part of its online range; the product listing also doesn’t state the slice thickness.

Yam

The organic gluten-free Yam sourdough bread reviewed here is a different type of bread from white wheat bread.

  • Jumbo’s product listing describes it as gluten-free sourdough bread made with organic ingredients.
  • This bread contains oats, isn’t a like-for-like alternative to white wheat bread and, according to Jumbo, is no longer part of its online range.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I check whether packaged white bread is organic?

Look for the organic certification, the EU organic logo and the control code on the packaging. According to Skal Biocontrole, the EU organic logo is compulsory for pre-packed foods produced in the EU and sold as organic.

Does ‘sliced’ mean the bread has medium-thick slices?

No, ‘sliced’ doesn’t confirm how thick the slices are. AH Liefde & Passie Biologisch OerDesem blond gesneden doesn’t state the slice thickness, so check the packaging or ask in store.

Does organic white bread always contain iodised salt?

You can’t tell from the name ‘organic white bread’. The bread from Albert Heijn reviewed here lists iodised salt; for another product, check its own ingredients list rather than assuming it’s the same.

How should I store sliced bread if I won’t eat it all straight away?

Check the storage instructions for the bread you buy. Albert Heijn says you can freeze the fresh bread reviewed here at home on the day you buy it. For the separate frozen-fresh variant, Albert Heijn recommends defrosting slices as needed and not refreezing them once defrosted.

Does organic certification tell me anything about the fibre content of white bread?

No, check the bread’s own nutritional information to assess its fibre content. The Netherlands Nutrition Centre highlights the fibre, vitamins and minerals in wholemeal bread and recommends replacing white bread with wholemeal or brown bread as often as possible.