Breakfast eater who insists on organic
Wants to take tortilla chips along for the journey and check the organic label on the packaging, rather than judging by a brand’s image or the look of the bag.
If you want to take organic tortilla chips with you for a quick breakfast, check the EU organic logo and inspection details on the current packaging. The product information for AH Organic Plain Tortilla Chips lists both, but an organic certification tells you nothing about the nutritional value of your breakfast. So compare energy, fat, salt and fibre per 100 g, and check the allergen information too.
Wants to take tortilla chips along for the journey and check the organic label on the packaging, rather than judging by a brand’s image or the look of the bag.
Is looking for something crunchy to go with a quick breakfast, but wants to check energy, fat, salt and fibre per 100 g before making tortilla chips a regular morning choice.
Needs the current ingredients list and allergen information, even for a plain variety or a product they’ve bought before.
For an organic option, first check the labels on the current packaging. Then compare the nutritional information and allergens for each variety.
| What to consider | What to check when buying | Who it’s relevant to |
|---|---|---|
| Organic labelling | Check the EU organic logo and inspection details on the current packaging. | If organic is a must for me, I want to find those details on the bag itself; around 39% of consumers put this check first. |
| Nutritional value at breakfast | Compare energy, fat, salt and fibre per 100 g; also think about how much you want to take with you. | When I have crisps with a quick breakfast, I want to consider their nutritional value alongside the rest of my breakfast; around 38% of consumers put this consideration first. |
| Ingredients and allergens | Read the current ingredients list and any warnings about allergens or traces. | If I need to avoid certain ingredients, I can’t rely on the flavour name; around 23% of consumers prioritise checking this information on the label. |
An organic certification relates to how a product is made; it doesn’t tell you how tortilla chips fit into your breakfast. Albert Heijn’s product information lists 485 kcal, 22 g of fat and 0.8 g of salt per 100 g for AH Organic Plain Tortilla Chips.
Use the certification to guide your organic choice, and compare the nutritional information per 100 g as well.
A brand name or product description doesn’t replace the labelling on the packaging. Trafo describes its ingredients as organically grown, while Ekoplaza calls the Amaizin variety organically certified. Check the label on the bag you choose when you buy it.
Before choosing a variety as organically certified, look for the EU organic logo and the relevant inspection details on the current packaging.
Even plain tortilla chips may carry warnings about potential allergens. For example, Joybuy’s product information for G'woon Plain Tortilla Chips mentions possible traces of gluten, soya or milk.
Check the current ingredients list and allergen information every time you buy, even if you’ve bought the same product before.
The 150 g pack of plain tortilla chips is worth considering if you want to check the organic labelling on the product itself.
The 200 g plain tortilla chips are an option to explore if you’re looking beyond the usual supermarket range.
The 250 g pack of plain tortilla chips is available from specialist organic retailers.
Doritos Dippers Plain is a standard plain variety to consider if organic isn’t a must.
Check the EU organic logo and inspection details on the current packaging. The European Commission explains the organic logo for organic products; Albert Heijn lists both the EU organic logo and ‘Skal 001920’ in the product information for AH Organic Plain Tortilla Chips.
No. An organic label doesn’t assess what makes up your breakfast. Consider how much you plan to eat and compare energy, fat, salt and fibre per 100 g, as the Voedingscentrum recommends when comparing labels.
Compare the nutritional information per 100 g rather than looking only at the values per serving. The Voedingscentrum uses this basis for comparing labels; then consider how much you want to take with you for breakfast.
No. Read the ingredients and allergen information on the current packaging. Joybuy lists possible traces of gluten, soya or milk for G'woon Plain Tortilla Chips, while warnings can vary between products.