Who is this choice relevant to?

Shoppers looking for both organic and tiger bread

You’re after the familiar tiger crust, but only want to choose a loaf whose organic status is clearly stated on the packaging or product information.

Households looking to switch from white to wholemeal

Not everyone at home will choose wholemeal bread straight away. So, before choosing a stepping stone, you want to know what white, brown and wholemeal mean on the label.

Shoppers who check ingredients carefully

If you want to know whether a loaf is made with iodised baker’s salt, check the ingredients for each product. The Netherlands Nutrition Centre says baker’s salt is not compulsory in bread.

What should you look for when choosing?

First decide whether organic ingredients or the familiar tiger crust is your priority. Then compare the type of bread and read the ingredients for the specific loaf you’re planning to buy.

What to consider What to check when buying Who it matters most to
Organic status Check the organic label and EU logo on the packaging or product information for this loaf. If organic is a must for me, I want to be able to identify it on the loaf itself. This check is a priority for around 33% of consumers.
White, brown or wholemeal Look for ‘wholemeal’ if your aim is bread made with 100% wholemeal flour; brown and multigrain don’t mean the same thing. Lighter bread goes down better at home, but I want to make a conscious choice about how far to move towards wholemeal. This is the most important consideration for around 27% of consumers.
Tiger crust and loaf size Check that it’s tiger bread and that the loaf format on offer suits your needs. The familiar crust matters for my lunch, and I want to be able to buy a suitable size. Around 20% of consumers give this preference priority.
Ingredients and salt Check whether ‘iodised salt’ or ‘baker’s salt’ is listed in the ingredients. I want to know what type of salt is in my bread, as I pay attention to this when choosing my usual loaf. Checking the ingredients is most important to around 20% of consumers.

Common mistakes

  • Mistaking brown or multigrain bread for wholemeal

    A brown colour or the name ‘multigrain’ doesn’t mean that all the flour used is wholemeal. The Netherlands Nutrition Centre says wholemeal bread is made with 100% wholemeal flour.

    If wholemeal is what you’re after, choose a loaf labelled ‘wholemeal’; treat brown or multigrain as a separate choice.

  • Assuming iodised baker’s salt is always used

    The Netherlands Nutrition Centre says baker’s salt isn’t compulsory in bread. So, you can’t tell which salt has been used from the ‘organic’ label alone.

    If iodised salt is important to your choice, read the ingredients list for the specific loaf.

  • Confusing an organic range with organic tiger bread

    A supermarket may sell organic products as well as standard tiger bread. The label on a different product tells you nothing about the tiger bread you’re choosing.

    Check the organic label on the packaging or product page for that specific loaf.

  • Choosing a whole loaf when you don’t use much

    If the bread sits around for too long, its quality may deteriorate and some of it could go to waste.

    Choose a size that suits your needs or, as the Netherlands Nutrition Centre recommends, freeze the bread in portions as soon as you buy it.

Brands to compare

Albert Heijn

A useful starting point for looking at white tiger bread and the separate AH Biologisch range.

  • Albert Heijn lists the ingredients for AH Extra lang lekker tijger wit heel, including iodised salt.
  • Check the organic status of each loaf; the existence of AH Biologisch doesn’t automatically make this white tiger bread organic.

Jumbo

Worth considering if you’re looking at both organic products and tiger bread from the same retailer.

  • Jumbo provides information about its organic range and, separately, about tiger bread.
  • When you buy, check whether the tiger bread you’re considering is itself labelled organic.

Lidl

A brand to explore if brown tiger bread suits the type of loaf you’re after.

  • Lidl lists Tijgerbruin as a separate product.
  • A general message about organic products doesn’t confirm the organic status of Tijgerbruin; check the product itself.

ALDI

Useful for distinguishing between brown and wholemeal tiger bread.

  • ALDI lists Boeren tijger bruin and Boeren tijger volkoren as separate products.
  • The type of bread in the name doesn’t confirm its organic status; check this separately for the product you choose.

PLUS

A brand to consider if organic bread matters more to you than a tiger crust.

  • In 2022, PLUS announced organic farmhouse white multigrain and farmhouse brown multigrain bread.
  • That announcement says nothing about current availability or a tiger crust; check the product when you buy.

Dirk

Relevant if you’re specifically looking for brown tiger bread.

  • Dirk lists Bakker van der Akker Boeren tijger bruin heel as a separate loaf.
  • If organic is a must, look for the organic label on the packaging or in the product information.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I identify organic tiger bread?

Check the organic label and EU logo on the packaging or product information for the specific tiger loaf. The Dutch government says ‘organic’ is a protected term; a tiger crust or brown colour alone tells you nothing about its organic status.

Is brown tiger bread the same as wholemeal tiger bread?

No. The Netherlands Nutrition Centre says wholemeal bread is made with 100% wholemeal flour, while brown bread combines wholemeal flour and white flour. Look for the ‘wholemeal’ label if you specifically want a loaf made entirely with wholemeal flour.

Does organic tiger bread always contain iodised baker’s salt?

No. Organic doesn’t mean that a loaf is made with iodised baker’s salt. The Netherlands Nutrition Centre says baker’s salt isn’t compulsory; check the ingredients to see which salt has been used.

How can I stop a loaf I won’t eat quickly from going to waste?

Choose a size you can use or freeze the bread in portions as soon as you buy it, as the Netherlands Nutrition Centre recommends. That way, you don’t have to use the whole loaf at once.