Who is this choice for?

If you’re looking for organic taaitaai

You want the taaitaai itself to be labelled organic. That doesn’t tell you whether it contains dark chocolate.

If you’re looking for a dark chocolate flavour

You want to be able to spot cocoa or a cocoa percentage on the label, rather than relying on a dark appearance as an indication.

If you’re looking for gluten-free taaitaai

Check the gluten-free label as well as the other ingredients in the exact product. The organic Consenza version, for example, lists oats and almonds.

What should you look for when choosing?

First decide whether organic taaitaai, a clearly stated cocoa percentage, or the ingredients and allergens matter most to you. Then check that the specific product meets your requirements. Buying organic chocolate to go with taaitaai still means buying two separate products.

What to look for What to check Who it matters to
Organic label Check whether the taaitaai itself is labelled organic on the packaging, and look for the EU organic logo and inspection code. If I shop organic, I want to see that label on the taaitaai itself, not just on the shop shelf. For around 42% of consumers, this assurance comes first.
Cocoa percentage Look for cocoa in the ingredients and a cocoa percentage if that’s one of your taste criteria. If you choose dark chocolate, you’ll want more to go on than the colour or product photo. Around 33% of consumers give a stated cocoa percentage top priority.
Ingredients and allergens Read the current ingredients list, allergen information and any warnings about possible traces on the exact pack. If I need to avoid gluten, milk or nuts, I want to know what’s in this particular version. For around 25% of consumers, this check comes first.

Common mistakes

  • Assuming a dark colour means lots of cocoa

    The ingredients list for AH Taai taai doesn’t mention cocoa. So its colour or packaging doesn’t confirm that this taaitaai contains dark chocolate.

    Check whether the exact product lists cocoa and, if that matters to you, a cocoa percentage too.

  • Confusing an organic range with an organic product

    A shop that sells organic products also sells other products. The AH Taai taai we looked at isn’t described as organic on its product page.

    Check the organic label on the taaitaai pack itself, along with the EU organic logo and inspection code.

  • Assuming gluten-free means free from other allergens

    Consenza’s organic gluten-free taaitaai also lists oats and almonds. AH Taai taai lists milk and cereals containing gluten.

    Check the current ingredients list, allergen information and any warnings about traces for each version.

Relevant brands and places to shop

Consenza

Albert Heijn describes Consenza Taai taai poppetjes as organic and gluten-free.

  • A taaitaai option with an explicit organic and gluten-free product description.
  • The ingredients listed include oats and almonds; no cocoa percentage or dark chocolate layer is mentioned.

Albert Heijn

The organic section and AH Taai taai are two different things to consider: check the label on the specific product.

  • The AH Taai taai product page lists ingredients including rye, wheat and star anise.
  • This taaitaai isn’t described as organic on its product page; the product information also lists milk and cereals containing gluten.

Jumbo

Jumbo Biologisch 85% Extra Puur Chocolade is a separate chocolate bar for anyone wanting to compare a clearly stated cocoa percentage.

  • The product name states 85%, and the ingredients list identifies the cocoa ingredients as organic.
  • It isn’t taaitaai; according to the product information, it may contain traces of milk and nuts, among other things.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether taaitaai is organic?

Look for the organic label on the exact product, as well as the EU organic logo and inspection code on the packaging. According to the European Commission, the EU organic logo may only be used on products certified as organic by an approved control body. An organic section in a shop doesn’t, by itself, tell you anything about an individual pack of taaitaai.

Does dark-coloured taaitaai mean it contains lots of cocoa?

No. Don’t assume it has a high cocoa content based on its colour. The ingredients list for AH Taai taai doesn’t mention cocoa. If you’re choosing something for its dark chocolate content, check whether the exact product lists cocoa and a cocoa percentage.

Which ingredients and allergens need extra attention?

Read the current packaging for the version you want to buy. Albert Heijn lists milk and cereals containing gluten in its AH Taai taai; the Consenza taaitaai described as gluten-free lists oats and almonds. Also check for any warnings about traces.

How should I store taaitaai once opened?

Follow the storage instructions on your product’s packaging. For AH Taai taai, Albert Heijn recommends keeping it in a sealed tin after opening; the product information for the Consenza version says to store it in a dry, sealed container.