Who is this choice for?

Shoppers comparing organic options and sugar content

You’re looking for organic taai-taai and want to compare the amount of sugars per 100 g, rather than relying on claims such as ‘naturally sweetened’.

Shoppers looking for gluten-free taai-taai

You’re looking for a product labelled as both organic and gluten-free. With the Consenza version, oats, almonds and nuts remain separate points to check in the allergen information provided by Albert Heijn.

Shoppers keeping an eye on portion size

You’re comparing not only sugars per 100 g, but also how much taai-taai you plan to eat. The Netherlands Nutrition Centre lists 7,5 g of sugar for a 20 g piece of taai-taai; the nutritional information for the product you choose will give you the figure for your portion.

What should you check before buying?

If organic status is a must, first check the label on the specific product. Then compare ‘of which sugars’ per 100 g and check the allergen information separately.

What to consider What to check before buying Who it matters to
Sugar content Compare ‘of which sugars’ per 100 g and consider how much you plan to eat at a time. If I’m looking for organic taai-taai with less sugar than a standard version, I want to compare figures for the same amount. For around 38% of consumers, the sugar content would be the first thing to consider.
Organic status Check for the ‘organic’ label and certification mark on the packaging you choose. I want to be sure the taai-taai I buy is genuinely organic, even when comparing it with standard taai-taai. For around 37% of consumers, organic status would come first.
Gluten-free and allergens Read the latest allergen information; with the Consenza version, check for oats, almonds and nuts. If I’m looking for gluten-free taai-taai and also need to watch out for other allergens, the words ‘gluten-free’ alone aren’t enough to help me choose. For around 25% of consumers, checking allergens would be their main concern when buying.

Common mistakes

  • Assuming ‘no refined sugars’ means sugar-free

    Consenza Taai taai poppetjes contain agave syrup and coconut blossom syrup. Albert Heijn lists 29 g of sugars per 100 g for this product.

    Check ‘of which sugars’ in the nutrition table and decide what portion you’d like to have.

  • Assuming organic means lower in sugar

    Organic status doesn’t tell you how much sugar taai-taai contains. You’ll need the nutritional information for the specific product to find that out.

    Choose organic as a buying requirement if it matters to you, then compare the sugar figures per 100 g.

  • Overlooking other allergens when checking for gluten

    According to Albert Heijn, the organic Consenza taai-taai labelled gluten-free also lists oats, almonds and nuts.

    Read the full allergen information on the latest packaging, including any warnings about cross-contamination.

Relevant brands and products

Consenza

Albert Heijn labels Consenza Taai taai poppetjes as organic and gluten-free.

  • The product information lists 29 g of sugars per 100 g.
  • The product contains agave syrup and coconut blossom syrup, and lists oats, almonds and nuts.

Albert Heijn

Albert Heijn’s product pages list both AH Taai taai and the organic Consenza version.

  • AH Taai taai lists 39 g of sugars per 100 g, giving you a standard product to compare against.
  • If you want to buy organic, check the label on the specific product rather than assuming it based on the supermarket’s name.

Jumbo

Jumbo Bakkers Taai Koeken is a standard taai biscuit that you can compare by sugar content.

  • Jumbo lists 38,8 g of sugars per 100 g for this product.
  • Based on the product information provided, this isn’t an organic option. Check the latest allergen information when buying, too.

Taai-taai on Joybuy

Related products will be available soon.

Frequently asked questions

Is organic taai-taai automatically low in sugar?

No. Organic status alone doesn’t tell you how much sugar a product contains. Albert Heijn lists 29 g of sugars per 100 g for the organic Consenza Taai taai poppetjes and 39 g per 100 g for standard AH Taai taai. Compare the nutritional information for the products you’re considering.

Does ‘no refined sugars’ mean it contains no sugar?

No. According to Albert Heijn’s product information, Consenza Taai taai poppetjes contain agave syrup and coconut blossom syrup, and list 29 g of sugars per 100 g. So check the nutrition table as well as the ingredients list.

How can I tell if taai-taai is organic?

Check the organic label and certification mark on the packaging of the taai-taai you’re buying. Skal Biocontrole states that the EU organic logo is compulsory for pre-packed food produced in the EU and sold as organic.

Is organic gluten-free taai-taai suitable for someone with a nut allergy?

Don’t assume so: Albert Heijn lists almonds and nuts in its organic, gluten-free Consenza Taai taai poppetjes. Check the allergen information and any warnings about cross-contamination on the latest packaging.