Who is this choice for?

Biscuit buyer who prioritises organic

You want to be able to check the organic label on the specific biscuit. If that matters more than the spritz shape, another type of organic biscuit may also be an option.

Morning snacker keeping an eye on sugar

You compare sugar claims and nutritional information, including sugars and energy per serving. Ingredients and allergens also matter when choosing a specific biscuit.

Spritz fan with two requirements

You’re specifically looking for spritz biscuits that are both organic and sugar-free. Check that both labels apply to the same product; an organic biscuit or a sugar-conscious biscuit isn’t automatically the right combination.

What should you look for when choosing?

Prioritise the sugar claim

When: The sugar claim is the deciding factor and the biscuit doesn’t have to be a spritz.

Trade-off: ‘No added sugars’ is a different claim from ‘sugar-free’; check which claim the product actually carries.

Prioritise organic

When: The organic label matters more than the shape of a spritz biscuit.

Trade-off: An organic biscuit may contain sugar; the label alone tells you nothing about its nutritional value.

Organic, sugar-free spritz biscuits

When: Only a specific spritz biscuit carrying both labels meets this requirement.

Trade-off: A regular spritz biscuit or a sugar-conscious biscuit won’t meet both requirements.

What to consider What to check before buying Who it matters most to
Organic label Check the organic label on the packaging or product page for the specific biscuit. When I shop for organic products, I want a biscuit with an organic label, even if that means giving up the spritz shape. For around 45% of consumers, organic status comes first.
Sugars and energy Read the sugar claim and compare ‘of which sugars’ and energy, both per 100 g and per serving. If I have a biscuit in the morning, I mainly want to see how much sugar it contains, without forgetting the serving size. Around 33% of consumers prioritise sugar information.
Spritz shape and ingredients Check that it really is a spritz biscuit, and read the ingredients and allergen information for the exact variety. When I specifically want a spritz biscuit, just any sugar-conscious biscuit won’t do; the ingredients also need to suit my preferences. Around 22% of consumers prioritise this preference for spritz biscuits.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    A biscuit with no added sugars may still contain sugars. Under Regulation (EC) No 1924/2006, the claim ‘sugar-free’ may only be used when a product contains no more than 0.5 g of sugars per 100 g or 100 ml.

    If you’re looking strictly for a sugar-free biscuit, check the claim on the product and the ‘of which sugars’ figure per 100 g.

  • Assuming a category page proves every biscuit has the same qualities

    A range featuring organic or sugar-conscious products doesn’t confirm that every individual item has those qualities.

    Check the labels, ingredients and nutritional information for the specific pack before deciding.

  • Assuming less sugar means fewer calories

    A sugar claim doesn’t tell you the whole nutritional story. Voedingscentrum lists 43 kcal per 10 g biscuit for a sugar-free biscuit in its nutritional information; other products may differ.

    Compare the energy value and nutritional information for the biscuit you’re considering, per 100 g and per serving.

  • Overlooking allergens when choosing a sugar-conscious biscuit

    A sugar claim tells you nothing about allergens. Verkade lists wheat, milk and soya among the ingredients in NoboSprits Melk.

    For every specific variety, read the full ingredients and allergen information if you need to avoid certain ingredients.

Brands to consider

Verkade

Verkade offers a spritz variety and a separate biscuit with a sugar claim; they are different products.

  • Verkade describes San Francisco Zero as a biscuit with no added sugars. The product information also lists maltitols.
  • According to Verkade, NoboSprits Melk contains sugar. If you’re looking for an organic option, check the label on the specific pack.

BioToday

BioToday is worth considering if an organic biscuit matters more than the spritz shape.

  • BioToday describes its spelt speculoos, among other products, as part of its organic biscuit range.
  • Check the biscuit type and any sugar claim separately for the variety you choose.

Céréal

Céréal is an option when a biscuit with a sugar claim matters more than finding an exact spritz shape.

  • Albert Heijn lists a Céréal Chocolate Chip Cookie with no sugars; PLUS lists Céréal coconut biscuits with no sugars.
  • For the specific variety, check separately whether it meets your organic requirement and spritz preference.

Joybuy products to consider

Related products coming soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No. Under Regulation (EC) No 1924/2006, the ‘sugar-free’ claim is permitted only when a product contains no more than 0.5 g of sugars per 100 g or 100 ml. A product with no added sugars may still contain sugars, so check the exact claim and nutritional information.

Does sugar-free mean a biscuit is low in calories?

No, the sugar claim alone tells you nothing about the energy value. Voedingscentrum lists 43 kcal for a 10 g sugar-free biscuit in its nutritional information. To make your choice, compare the value on the pack, both per 100 g and per serving.

How can I check whether a biscuit is organic?

Look for the organic label on the specific pack or product listing. Regulation (EU) 2018/848 covers organic production and labelling; a general page for an organic range doesn’t confirm that every biscuit in it is organic.

Should I check the sweeteners in biscuits with a sugar claim?

Yes, read the ingredients list if the sweeteners used matter to your choice. For example, Verkade lists maltitols in San Francisco Zero; that biscuit isn’t a spritz. Always check the ingredients for the exact variety you want to buy.