Who is this choice relevant to?

Consumers who prioritise organic

You want to be able to confirm that your stroopwafel is organic. For a prepacked organic product, look for the EU organic logo and the accompanying inspection and origin details.

Consumers looking for less sugar

You want to know what ‘less sugar’ is being compared with, and also check the amount of sugars per 100 g and per serving.

Consumers who check ingredients

You want to know which ingredients and allergens are in the specific pack. An organic label or a sugar claim doesn’t tell you that.

What should you look for when choosing?

When choosing stroopwafels for your organic shop, first decide which features are essential for you. If you want both organic and less sugar, check each claim separately on the same pack.

What to look for What to check when buying Who it matters to
Organic label For a prepacked organic product, look for the EU organic logo, the control body code and the origin details on the same pack. I want to be able to see that my stroopwafel is organic, even though that tells me nothing about its sugar content. For around 46% of consumers, this organic check comes first.
Less sugar Check what the claim is comparing the product with, then look at ‘of which sugars’ per 100 g and the serving size. When choosing a stroopwafel to have with my coffee, I want to know how much sugar it contains compared with a regular version. Around 36% of consumers put demonstrably less sugar first.
Ingredients and allergens Check the current ingredients list and allergen information on the specific pack, even if you’ve bought it before. If an ingredient or allergen is a deal-breaker for me, I can’t rely on the front of the pack. For around 18% of consumers, this check matters most.

Common mistakes

  • Assuming organic means low in sugar

    According to the European Commission, the EU organic logo relates to organic production and composition, not to a low sugar content.

    If you want both, check for the organic label and the nutritional information or a specific sugar comparison on the same pack.

  • Looking only at the ‘less sugar’ claim

    Albert Heijn compares its AH Roomboter minder suiker stroopwafels with AH Roomboter stroopwafels. According to the product information, they contain 32% less sugar, but still have 23 g of sugars per 100 g.

    Alongside that specific comparison, check the full nutrition table and serving size on the pack.

  • Overlooking allergens

    An organic label or sugar claim won’t tell you whether a stroopwafel meets your requirements for ingredients or allergens. For its lower-sugar version, Albert Heijn lists milk, cereals containing gluten and soya, among other allergens.

    Check the current ingredients list and allergen information on the pack you choose every time you buy.

  • Treating a product range page as a product label

    A shop’s selection of stroopwafels doesn’t confirm that every version shown is organic or contains less sugar.

    Check these details on the packaging or product page for the exact version you want to buy.

Brands compared

Albert Heijn

Albert Heijn features AH Biologisch Honing stroopwafels and, as a separate product, AH Roomboter minder suiker stroopwafels.

  • The product information for the lower-sugar version names the product it is compared with and gives the sugar content, ingredients and allergens.
  • The organic label on the honey version does not apply to the separate lower-sugar version.

Smaakt

Jumbo lists Smaakt Bio Stroopwafels met Honing 175 g as an organic stroopwafel option.

  • The product name makes it clear which organic version to look for on the label.
  • Check the nutritional information on the specific pack before assessing this version for its sugar content too.

Daelmans

PLUS features Daelmans stroopwafels as a regular option for comparison.

  • You can use a specific Daelmans version as a reference when comparing packaging and nutritional information.
  • Check organic labels and sugar claims for each version; the range overview doesn’t confirm these features for a specific pack.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Does an organic stroopwafel contain less sugar?

Not necessarily. According to the European Commission, the EU organic logo relates to organic production and ingredient requirements, not the amount of sugar. To check the sugar content, look at ‘of which sugars’ in the nutrition table for the product you choose.

How can I identify an organic stroopwafel?

For a prepacked organic product, look for the EU organic logo, the control body code and details of the origin of the agricultural ingredients. The European Commission links use of the logo to requirements for organic production and composition.

What should I check if I have allergies?

Check the ingredients list and allergen information on the current packaging of the stroopwafel you’ve chosen. Under European rules for prepacked foods, allergen information must be provided. For its Roomboter minder suiker stroopwafels, Albert Heijn lists milk, cereals containing gluten and soya, among other allergens.

How should I store stroopwafels once opened?

Follow the storage advice on the packaging. For AH Roomboter minder suiker stroopwafels, Albert Heijn advises keeping them in a cool, dry place and storing them in a sealed tin once opened.