Who is this guide for?

Anyone looking for an organic stroopwafel

You want to be able to check the organic label on the packaging. According to Skal Biocontrole, the EU organic logo is compulsory on pre-packed foods produced in the EU and sold as organic.

Anyone avoiding certain ingredients or allergens

You might be looking for a stroopwafel explicitly labelled gluten-free, or want to avoid certain animal-derived ingredients. Organic and plant-based do not automatically mean gluten-free or free from other allergens, so check the ingredients and warnings on the pack too.

Anyone comparing nutritional information

Alongside the organic label, you check the sugar, saturated fat, salt and portion size. The Netherlands Nutrition Centre advises comparing similar products per 100 g, as portion sizes can vary.

What should you look for?

First, check that the organic label applies to the specific variety on the pack. Then decide which requirement matters most to you: allergens, nutritional value or plant-based ingredients.

What to consider What should you check? Who is this most important for?
Organic label Check the EU organic logo and the inspection code on the packaging of the variety you have chosen. If I’m buying organic, I want to be able to check the label on the pack rather than relying on the product name alone. This is a priority for around 33% of consumers.
Gluten and allergens If needed, look for an explicit gluten-free label and check the ingredients, highlighted allergens and warnings about possible traces. If I have a dietary requirement, I need to know whether this particular stroopwafel contains ingredients I avoid. For around 25% of consumers, this is the main deciding factor.
Nutritional value Compare sugar, saturated fat and salt per 100 g, and check the portion size too. When choosing between organic varieties, I want to compare their nutritional values on the same basis. Around 25% of consumers prioritise this comparison.
Plant-based ingredients Check for a plant-based or vegan label as well as the ingredients, and check separately for gluten and other allergens. If I want to avoid animal-derived ingredients, I look for a suitable recipe without assuming it is also gluten-free. Plant-based ingredients are the main reason for choosing a product for around 17% of consumers.

Common mistakes

  • Assuming organic means less sugar

    An organic label does not tell you how much sugar, saturated fat or salt a stroopwafel contains.

    Compare the nutritional information for similar stroopwafels per 100 g, and assess the portion size separately, as advised by the Netherlands Nutrition Centre.

  • Assuming plant-based or spelt means gluten-free

    Billy's Farm’s organic spelt stroopwafels contain spelt, a type of wheat. Its wheat stroopwafels also contain a gluten-containing grain.

    If you need a gluten-free product, choose one explicitly labelled gluten-free and check the current packaging.

  • Skipping the allergens list

    Organic and plant-based stroopwafels can contain different allergens or carry different warnings about possible traces, depending on the variety. A gluten-free variety can still contain other allergens.

    Every time you buy one, read the ingredients, highlighted allergens and warnings on the packaging, not just the name in the online shop.

  • Overlooking honey in a stroopwafel for a child under one

    Albert Heijn states that AH Biologisch butter and honey mini stroopwafels are not suitable for children under one year old because they contain honey.

    For a child of that age, choose a variety without honey and check the ingredients on the current pack.

Brands and product ranges compared

AH Biologisch / AH Glutenvrij

Albert Heijn describes both an organic butter, honey and mini stroopwafel product and a separate variety labelled as organic and gluten-free.

  • The product labels let you assess the classic and gluten-free varieties separately.
  • Gluten-free does not mean free from all allergens: check this variety for egg and lupin too. The butter and honey variety contains wheat, milk and soya, among other ingredients.

Billy's Farm

Billy's Farm describes its organic plant-based spelt stroopwafels; Ekoplaza also lists organic vegan wheat stroopwafels from the brand.

  • These varieties offer a plant-based option if their other ingredients suit you too.
  • Spelt and wheat are not gluten-free alternatives. Check the allergens and warnings about possible traces for each variety.

Ekoplaza

Ekoplaza lists Billy's Farm wheat stroopwafels as an organic, vegan product variety.

  • The product information provides ingredients, allergens and nutritional values to help you compare this variety.
  • The wheat stroopwafels contain gluten and soya; according to Ekoplaza, they may also contain milk. Check the information on the pack you choose.

Stroopwafels at Joybuy

Related products will be available soon.

Frequently asked questions

How can I identify an organic stroopwafel?

Check the organic label on the packaging. The Dutch government identifies the EU organic logo, a leaf made up of twelve stars, as the mark to look for. According to Skal Biocontrole, the logo is compulsory on pre-packed foods produced in the EU and sold as organic.

Does organic tell me how much sugar a product contains?

No, the organic label does not tell you how much sugar a stroopwafel contains. Compare similar products per 100 g for sugar, saturated fat and salt; the Netherlands Nutrition Centre recommends this basis for comparison because portion sizes can vary.

Are plant-based spelt stroopwafels gluten-free?

No, Billy's Farm’s organic spelt stroopwafels contain spelt, a type of wheat. If you need a gluten-free product, look for a stroopwafel explicitly labelled gluten-free and check the other allergen information on the pack.

Which allergens should I check on the label?

Check the ingredients list and any warnings about possible traces for the allergens that matter to you. The varieties discussed here differ in their contents, including gluten-containing grains, milk, soya, egg and lupin. The Netherlands Nutrition Centre notes that allergens are clearly highlighted in the ingredients list.