Shoppers who want to check the organic labelling
A green pack or the word ‘vegan’ isn’t enough for you. You want to check the current packaging to see whether the spiced biscuits are labelled organic and display the EU organic logo.
If you want organic spiced biscuits for a single snack, check both the organic labelling and whether the biscuits are genuinely individually wrapped. The organic spiced biscuits and speculoos discussed here come in packs of 150 to 230 g; the individually wrapped Lotus Speculoos comes in a pack of 300 biscuits, while Albert Heijn’s product page does not state that it is organic. So, if you’re looking for both features, don’t rely on a serving size or a single wrapper alone.
A green pack or the word ‘vegan’ isn’t enough for you. You want to check the current packaging to see whether the spiced biscuits are labelled organic and display the EU organic logo.
You’re looking for a biscuit to eat on the go or as a one-off snack. In that case, it matters whether a pack contains several portions or each biscuit has its own wrapper.
You want to distinguish between spelt or wholemeal varieties and spiced biscuits made with butter and almonds. To do that, check the ingredients and allergen information for the exact pack.
When buying organic, first check the labelling on the packaging. Then look separately at the wrappers, ingredients and total quantity: none of these features is automatically guaranteed by the others.
| What to check | What to look for when buying | Who it matters to |
|---|---|---|
| Organic labelling | Check the current packaging for the organic label and EU organic logo. According to Skal Biocontrole, this logo is compulsory for pre-packed food produced in the EU and sold as organic. | If I want to buy organic, I want to see the labelling on the product rather than judge by its appearance. Around 33% of consumers put this check first. |
| Individually wrapped | Look specifically for ‘individually wrapped’ and check the number of biscuits. A serving size does not prove that each biscuit has its own wrapper. | When I’m out and about, I want to be able to take one biscuit without opening the whole pack. Around 27% of consumers prioritise this kind of portion convenience. |
| Ingredients and allergens | Read the ingredients and allergen information for the exact variety; vegan and organic do not automatically mean gluten-free. | If I avoid certain ingredients, the variety I choose needs to suit my diet. Around 20% of consumers give this check top priority. |
| Total pack quantity | Check the net weight and number of biscuits, even if the nutrition information gives a serving size. | For a single snack, I want to know how many biscuits will be left in the pack afterwards. For around 20% of consumers, the total quantity matters most. |
Vegan, wholemeal and organic describe different features. A green appearance or an ingredient claim is no substitute for organic labelling.
Check the current packaging. According to the European Commission, the EU organic logo may only be used for products certified as organic by an approved control authority or control body.
Albert Heijn lists 10 servings in a 200 g pack of BioToday Spelt speculoos. That doesn’t mean the biscuits are individually wrapped. Individually wrapped Lotus Speculoos, by contrast, is sold in a pack of 300 biscuits.
Check both the ‘individually wrapped’ label and the number of biscuits and net weight.
The vegan varieties discussed here contain gluten-containing cereals. Mjam Amandel speculaas contains, among other ingredients, butter, egg and almonds.
When choosing products because of allergens, rely on the ingredients and allergen information for the exact pack, not on a single claim on the front.
Albert Heijn describes BioToday Spelt speculoos as organic, vegan biscuits made with wholemeal flour, in a 200 g pack.
Ekoplaza lists a 175 g organic, vegan spelt variety and a 230 g organic, vegan wholemeal variety.
Ekoplaza describes Mjam Amandel speculaas as a 150 g organic variety containing 19% butter and 4.7% flaked almonds.
Check the organic labelling and EU organic logo on the current packaging, along with the control code and origin statement. According to Skal Biocontrole, the EU organic logo is compulsory for pre-packed food produced in the EU and sold as organic.
No. A serving on the nutrition information describes an amount to eat, not how each biscuit is wrapped. If you want an individual wrapper, look for ‘individually wrapped’ and check how many biscuits the pack contains.
Not automatically. The BioToday and Billy's Farm vegan varieties discussed here contain gluten-containing cereals. If you have a question about ingredients or allergens, always read the information on the exact pack.
Follow the instructions on the packaging. Albert Heijn says to store BioToday Spelt speculoos in a cool, dark place in a sealed container.