Who are these choices relevant to?

Shoppers who check organic labelling

For you, verifiable organic certification matters more than words such as ‘artisan’. According to Skal Biocontrole, the EU organic logo is compulsory for pre-packed foods produced in the EU and sold as organic. You can then check the sourdough, grain base and nutritional information separately.

Shoppers specifically looking for sourdough

You want to know whether sourdough was actually used in the preparation. Check the ingredients and product description: sourdough and organic production are two separate product characteristics.

Shoppers who eat currant buns regularly

You want to be able to compare the grain base, fibre, sugars, salt and allergens for the exact product. If organic bread is a regular feature at your table, whether baker’s salt has been used may also be worth considering.

What should you look for when choosing?

Check the organic certification and sourdough separately, then use the nutritional information and ingredients list to compare products for your needs. A claim on the front of the pack is no substitute for these checks.

What to check What to look for when buying Who it matters to
Organic certification For a pre-packed product produced in the EU and sold as organic, check for the EU organic logo and the information on the label. If organic production is my main requirement, I want to check the certification before looking at other features. This is the top priority for around 28% of shoppers.
Sourdough Check whether sourdough is mentioned in the ingredients or product description; don’t assume it has been used based on an artisan appearance. If you’re specifically looking for sourdough preparation, you won’t want to rely on the name of a currant bun alone. This method of preparation takes priority for around 22% of shoppers.
Grain base and nutritional information Check whether the product is labelled wholemeal and compare the fibre, sugars and salt in the exact products on the same basis, such as per 100 g. If I eat currant buns regularly, I want the grain base and nutritional information to count alongside organic certification and sourdough. Around 22% of shoppers put this comparison first.
Allergens and baker’s salt Read the current ingredients and allergen information. For packaged bread, check whether baker’s salt is listed; if the bread is unpackaged, ask if necessary. If I have a food allergy, I want to read the label carefully; if I eat organic bread regularly, I want to know whether baker’s salt has been used. One of these checks is the top concern for around 28% of shoppers.

Common mistakes

  • Assuming ‘organic’ also means ‘wholemeal’ or ‘sourdough’

    Organic certification relates to how a product is made. It doesn’t tell you which grain base or raising agent has been used in a currant bun, or how much sugar, fibre or salt it contains.

    Check the organic certification, sourdough information and nutritional details separately for the exact product.

  • Assuming all organic bread contains baker’s salt

    Baker’s salt isn’t compulsory. According to the Netherlands Nutrition Centre, organic bread from artisan bakers is often made without baker’s salt and then contains almost no iodine.

    For packaged bread, check the ingredients list; for unpackaged bread, ask the baker whether baker’s salt has been used.

  • Assuming which allergens a bread contains from its type

    A currant bun isn’t automatically suitable for everyone with a food allergy. The product information for the Jumbo and PLUS currant buns described here lists wheat and additional allergen information.

    Check the current allergen information on the packaging of the exact product every time you buy it.

  • Assuming a product page means the product is available

    A listing doesn’t necessarily mean you can order a currant bun online or find it in your local shop. Lidl, for example, says its currant buns are only available in store.

    Before buying, check the options at your local shop or in your delivery area.

Brands to help you compare

These standard currant buns show the product information you can check for a brand. Always assess an organic sourdough version using the information for that specific product.

Jumbo

Jumbo provides product information for its Raisin Currant Buns, sold in packs of six.

  • Jumbo’s ingredients list includes wheat flour, raisins, currants, baker’s yeast and baker’s salt.
  • This standard version isn’t a basis for assuming organic production or sourdough preparation.

PLUS

PLUS provides product information for its currant buns, sold in packs of six.

  • The PLUS product page lists ingredients, allergens, nutritional values and storage instructions.
  • This version lists wheat flour, baker’s yeast and baker’s salt; assess an organic sourdough choice using the information for a different, specific product.

Lidl

Lidl describes its currant buns, sold in packs of six, as an in-store product.

  • The product listing makes it clear that these currant buns are only available in store.
  • The description ‘soft buns with currants’ doesn’t tell you whether the product is organic or made with sourdough; check the packaging in store.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is the word ‘organic’ enough to assess a currant bun?

No, check the organic certification for the exact product. According to Skal Biocontrole, the EU organic logo is compulsory for pre-packed foods produced in the EU and sold as organic; words such as ‘artisan’ are no substitute. You’ll need to check the sourdough, grain base and nutritional information separately.

Does sourdough mean a currant bun is wholemeal?

No. Sourdough tells you something about how the product is made, not the grain base used. Check whether it’s labelled wholemeal separately and compare the nutritional information for the specific currant buns on the same basis, such as per 100 g.

Why is baker’s salt something to check in organic bread?

Organic bread doesn’t automatically contain baker’s salt. According to the Netherlands Nutrition Centre, organic bread from artisan bakers is often made without baker’s salt and then contains almost no iodine. If you eat this bread regularly, check the label or ask the baker what type of salt has been used.

How should I store packaged currant buns?

Follow the storage instructions for the exact product. PLUS says to store its currant buns, sold in packs of six, in a cool, dry and dark place; according to its product information, you can freeze them at home on the day you buy them and use them within one month. Don’t assume the same instructions apply to other currant buns.