What should you look for when buying?
First decide whether organic certification, wholemeal flour or the character of the sourdough matters most to you. Then assess the other qualities separately: a loaf can meet more than one of your needs, but one claim does not prove another.
| What to consider |
What to check when buying |
Who is this most important to? |
| Verified organic status |
For prepacked bread, check the EU organic logo and the inspection body’s code. For unpackaged bread, ask about certification. |
I want to check the organic origin before choosing a sourdough loaf. Around 42% of consumers prioritise verifiable organic certification. |
| Wholemeal and fibre |
Look for an explicit wholemeal claim and read the ingredients. If necessary, compare the fibre content per 100 g on the packaging. |
For my everyday bread, I want to know whether wholemeal grain is the main ingredient, not just whether the bread is dark. Around 33% of consumers prioritise choosing wholemeal. |
| Sourdough character and freshness |
Check the stated preparation method and whether the bread is available at the shop where you want to buy it. |
I’m mainly looking for the flavour and texture of sourdough, and want to be able to pick up the bread from my local shop. This is the main consideration for around 25% of consumers. |
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Frequently asked questions
How can I identify organic sourdough bread?
For prepacked organic bread from the EU, check for the EU organic logo and the details of the inspection body. According to the European Commission, the logo may only be used on products certified as organic by an approved inspection body. The logo isn’t required on unpackaged bread, so ask about its organic certification instead.
Is organic sourdough bread automatically wholemeal?
No. Organic and sourdough don’t automatically tell you what type of grain is used. Look for an explicit wholemeal claim and check the ingredients if you want to choose wholemeal bread. According to the Netherlands Nutrition Centre, wholemeal bread contains more fibre and other nutrients than white bread.
Does organic bread always contain iodised salt?
No, you can’t tell from the organic claim. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread through baker’s salt, up to a maximum of 65 mg of iodine per kg of salt. This doesn’t mean that every loaf contains this salt. Check the ingredients list of the bread you want to buy.
What should I check if allergens are important to me?
Read the current ingredients and allergen information for the specific bread, even if the packaging displays a dietary claim. For example, PLUS’s product information for Yam glutenvrij desembrood lists possible traces of nuts, egg, milk and soya.