Who is this relevant to?

If organic certification is your priority

You want to be able to check whether bread is organic, rather than relying on its name or appearance. For prepacked bread, look for the EU organic logo and the details of the inspection body. For unpackaged bread, ask the baker or shop about organic certification; the EU logo is not required on it.

If you consciously choose wholemeal

You’re looking for sourdough made with wholemeal flour for your everyday bread. Check the product name and ingredients: according to the Netherlands Nutrition Centre, wholemeal bread contains more fibre and other nutrients than white bread.

If you’re mainly looking for sourdough flavour

You choose bread for the flavour and texture you expect from sourdough. Compare how suppliers describe their sourdough and proving times, but check organic status and the type of grain separately.

What should you look for when buying?

First decide whether organic certification, wholemeal flour or the character of the sourdough matters most to you. Then assess the other qualities separately: a loaf can meet more than one of your needs, but one claim does not prove another.

What to consider What to check when buying Who is this most important to?
Verified organic status For prepacked bread, check the EU organic logo and the inspection body’s code. For unpackaged bread, ask about certification. I want to check the organic origin before choosing a sourdough loaf. Around 42% of consumers prioritise verifiable organic certification.
Wholemeal and fibre Look for an explicit wholemeal claim and read the ingredients. If necessary, compare the fibre content per 100 g on the packaging. For my everyday bread, I want to know whether wholemeal grain is the main ingredient, not just whether the bread is dark. Around 33% of consumers prioritise choosing wholemeal.
Sourdough character and freshness Check the stated preparation method and whether the bread is available at the shop where you want to buy it. I’m mainly looking for the flavour and texture of sourdough, and want to be able to pick up the bread from my local shop. This is the main consideration for around 25% of consumers.

Common mistakes

  • Confusing organic or multigrain with wholemeal

    An organic claim, seeds or a dark crust don’t tell you whether the bread is made with wholemeal grain. According to the Netherlands Nutrition Centre, wholemeal bread contains more fibre than white bread.

    If you want wholemeal bread, look for an explicit claim and check the ingredients for wholemeal flour.

  • Assuming organic bread doesn’t contain iodised salt

    Organic certification doesn’t tell you which salt was used in a particular bread. Albert Heijn’s product information for AH Biologisch OerDesem bio meergranen and PLUS’s for Dutch Bakery Bio Desem Pompoenbroodjes both list iodised salt.

    If the type of salt used matters to you, check the current ingredients list.

  • Assuming sourdough or a long proving time proves other qualities

    Jumbo describes sourdough breads with a proving time of more than 24 hours; Albert Heijn lists 56 hours for a specific organic OerDesem variety. These preparation details alone don’t confirm organic certification, wholemeal ingredients or allergen status.

    Check these qualities separately on the packaging or in the product information.

  • Assuming a range page reflects what’s available in your shop

    Jumbo states that its sourdough breads are only available in store. ALDI’s range of freshly baked bread, as described, is limited to shops with an in-store bakery.

    Check what’s available at the shop where you plan to do your food shopping before counting on a particular loaf.

Brands as points of reference

Albert Heijn

A practical example for anyone looking to assess a prepacked organic sourdough bread.

  • For AH Biologisch OerDesem bio meergranen, Albert Heijn lists the EU organic logo, Skal and NL-BIO-01. The product information also gives a proving process of 56 hours.
  • Check the current packaging for ingredients, nutritional information and allergens. Assess whether it is wholemeal separately from its organic claim.

Jumbo

A point of reference for bakery sourdough when flavour and preparation method are your priorities.

  • Jumbo describes eight sourdough varieties made with fresh sourdough starter and proved for more than 24 hours.
  • According to Jumbo, the breads described are only available in store and can’t be ordered online. Check the organic claim for each loaf separately.

Lidl

An example of an explicitly organic multigrain sourdough bread in a supermarket range.

  • Lidl describes its 600 g Bio rustic multigrain sourdough bread as an organic brown sourdough bread with seeds and kernels.
  • Check the packaging for ingredients, allergens, nutritional information and any wholemeal claim.

PLUS

A point of reference for distinguishing between different types of sourdough products.

  • The product information for Dutch Bakery Bio Desem Pompoenbroodjes lists organic ingredients and 31% wholemeal wheat flour.
  • These are part-baked rolls, not a whole fresh loaf. Don’t assume that the separately listed Yam glutenvrij desembrood is organic based on its name.

ALDI

A point of reference for freshly baked bread in shops with an in-store bakery.

  • ALDI’s range of freshly baked bread includes rustic wholemeal and spelt options, among others.
  • Check whether each loaf is also sourdough and organically certified. The range described is only available in shops with an in-store bakery.

Products at Joybuy

Related products coming soon.

Frequently asked questions

How can I identify organic sourdough bread?

For prepacked organic bread from the EU, check for the EU organic logo and the details of the inspection body. According to the European Commission, the logo may only be used on products certified as organic by an approved inspection body. The logo isn’t required on unpackaged bread, so ask about its organic certification instead.

Is organic sourdough bread automatically wholemeal?

No. Organic and sourdough don’t automatically tell you what type of grain is used. Look for an explicit wholemeal claim and check the ingredients if you want to choose wholemeal bread. According to the Netherlands Nutrition Centre, wholemeal bread contains more fibre and other nutrients than white bread.

Does organic bread always contain iodised salt?

No, you can’t tell from the organic claim. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread through baker’s salt, up to a maximum of 65 mg of iodine per kg of salt. This doesn’t mean that every loaf contains this salt. Check the ingredients list of the bread you want to buy.

What should I check if allergens are important to me?

Read the current ingredients and allergen information for the specific bread, even if the packaging displays a dietary claim. For example, PLUS’s product information for Yam glutenvrij desembrood lists possible traces of nuts, egg, milk and soya.