If you’re looking for a seeded roll to suit an organic diet, first check that it’s labelled organic, then look for your preferred seeds in the ingredients list. Check the wholemeal content and fibre per 100 g separately: organic and multigrain don’t tell you enough on their own. For the variety you choose, also read the allergen information and check which type of salt is listed.
You want to make sure the roll is organic before choosing by grain type and seeds. According to the Dutch government, organic is a protected designation for certified organic foods; terms such as multigrain and sourdough do not replace it.
You’re looking for a seeded roll and want to compare its wholemeal content and fibre per 100 g, even if an organic label isn’t essential for you.
You need to know which gluten-containing cereals and potential allergens are listed for the variety you choose, or you want to check whether the ingredients include iodised salt.
First decide whether organic is a must-have. Then compare the seeds, wholemeal content and nutritional information of products that meet your requirements.
| What to look for | What to check before buying | Who it matters to |
|---|---|---|
| Organic label | Check for an organic label on the packaging and look for your preferred seeds in the ingredients list. | If organic is a must-have for me, I don’t want to rely on the name multigrain or spelt alone. Around 44% of consumers prioritise organic status. |
| Wholemeal content and fibre | Compare the wholemeal content and fibre per 100 g; check separately which seeds have been added. | For my lunch, I want to see how much wholemeal flour and fibre the roll contains, even if organic isn’t the deciding factor. Around 33% of consumers prioritise this comparison. |
| Allergens and salt | Read the ingredients and allergen information for the variety you choose, and check which type of salt is listed. | If I need to consider allergens or the type of salt listed, the current packaging determines whether a variety meets my requirements. This is the main concern when shopping for around 23% of consumers. |
Multigrain describes the grains in a roll, not whether it’s organic. So if organic is a must-have, you can’t choose based on the product name alone.
Check for an organic label on the packaging before comparing the grains and seeds.
An organic label doesn’t tell you which seeds have been added. For example, the ingredients list for the SlooOW Bio Organic Rustieke Crispy Pistolets listed by Jumbo doesn’t include any added seeds.
Look for the seeds you want, such as linseed or sunflower seeds, in the ingredients list.
The seeds don’t tell you how much wholemeal flour a roll contains. To compare fibre, you’ll also need the nutritional information per 100 g.
Compare the stated wholemeal content and fibre per 100 g alongside the ingredients list.
Allergen warnings and the type of salt can vary between product varieties. Information for one roll doesn’t necessarily apply to another.
Read the ingredients and allergen information on the packaging of the variety you’re buying.
Albert Heijn lists AH Biologisch Meergranen pistolets in a pack of four.
Jumbo lists Biologisch Spelt Pistolet in a pack of four, with linseed and sunflower seeds.
PLUS lists multigrain rolls with information about wholemeal flour and seeds.
Jumbo lists SlooOW Bio Organic Rustieke Crispy Pistolets as an organic sourdough product.
Dirk lists own-brand multigrain rolls in a pack of four.
ALDI offers an organic range and also lists a white roll as a separate product.
Lidl offers an organic range.
No. According to the Dutch government, organic is a protected designation for certified organic foods. The name multigrain, spelt or sourdough says nothing on its own about a roll’s organic status.
No. Jumbo lists linseed and sunflower seeds for its Biologisch Spelt Pistolet, but the ingredients list for the SlooOW Bio Organic Rustieke Crispy Pistolets listed by Jumbo doesn’t include any added seeds. Check both separately on the packaging of the product you choose.
Compare the wholemeal content and fibre per 100 g of the rolls. Voedingscentrum says that wholegrain cereal products contain more fibre than white cereal products made with flour; PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its Pistolets meergranen. Check separately whether a product also meets your organic requirement.
Don’t assume so. Jumbo lists iodised salt for its Biologisch Spelt Pistolet, while the listed ingredients for SlooOW Bio Organic Rustieke Crispy Pistolets include rock salt. Check the type of salt on the packaging of the variety you choose.
Read the ingredients and allergen information for the specific roll before eating it. The organic spelt roll listed by Jumbo contains gluten-containing cereals, including spelt and wheat, and may contain sesame; don’t assume the same information applies to another variety.
