Who is this bread for?

Shoppers looking for organic bread

You want to be able to check the organic labelling on the label. For prepacked bread, look for the EU organic logo and information about the inspection body, as outlined by Skal Biocontrole.

Shoppers who prioritise wholemeal bread and fibre

You’re looking for seeded bread as an everyday wholemeal option and don’t want to mistake ‘multigrain’ or a dark colour for a wholemeal label.

Shoppers checking seeds and ingredients

You’re looking for a particular texture or specific seeds, but also want to know which allergens and what type of salt are in the bread.

What should you look for when choosing?

Decide what matters most to you in organic seeded bread, then check the current label. An organic label doesn’t automatically mean the bread is wholemeal too.

What to look for What to check Who is it important to?
Wholemeal and fibre Look for an explicit wholemeal label and, if the information is available, compare the fibre per 100 g. If I want seeded bread as an everyday wholemeal option, ‘multigrain’ on its own isn’t enough. For around 36% of consumers, wholemeal bread and fibre are the top priorities.
Organic labelling For prepacked organic bread, check the EU organic logo, the inspection body’s code and the origin label. I want to be able to check what the organic labelling is based on. Around 29% of consumers give this verifiability the highest priority.
Seeds and allergens Check which seeds are listed in the ingredients and read the allergen information for the exact loaf. Anyone looking for a particular texture or needing to check ingredients will want to know more than the product name tells them. Seeds and allergens matter most to around 21% of consumers.
Iodised baker’s salt Check whether iodised salt or baker’s salt is listed on the label; for unpackaged bread, ask the baker. If I want to know whether my bread was made with iodised baker’s salt, I can’t tell from the word ‘organic’. Around 14% of consumers put this question first.

Common mistakes

  • Reading ‘multigrain’ as ‘wholemeal’

    The term multigrain doesn’t confirm that the bread is wholemeal. This distinction matters if you’re specifically looking for wholemeal seeded bread.

    Look for an explicit wholemeal label and check the current ingredients and nutritional information.

  • Assuming all bread contains iodised baker’s salt

    According to the Voedingscentrum, using baker’s salt when baking bread is not compulsory. The organic label doesn’t tell you whether it has been used.

    Check the salt information on the packaging or, for unpackaged bread, ask which type of salt was used.

  • Looking only at the visible seeds

    Visible seeds don’t tell you which other ingredients and allergens are in the bread. Ingredients vary from product to product.

    Read the full ingredients and allergen information for the bread you want to buy.

  • Assuming an old product listing is still up to date

    Ingredients and allergen information can change. A product page you saw previously doesn’t necessarily mean the same bread is still available.

    Check the packaging or current product information just before buying, especially if an allergen or ingredient affects your choice.

Brands to compare

Albert Heijn

Albert Heijn features AH Biologisch Bakkersbollen volkoren meerzaden as a specific example of organic wholemeal seeded bread.

  • For this product, Albert Heijn lists the EU organic logo and a Skal code.
  • Check the current packaging: Albert Heijn notes that ingredients, nutritional values and allergen information may change.

Jumbo

Jumbo features wholemeal bread with sunflower seeds among its online wholemeal range.

  • The category is a good starting point for comparing wholemeal seeded options.
  • Jumbo says that Jumbo Biologisch Volkoren Meergranen Half is no longer available online. Check the availability and organic labelling of the bread you choose.

Lidl

Lidl features an organic rustic sourdough bread made with brown wheat, seeds and kernels as an in-store product.

  • It’s a specific product to consider if you’re looking for organic sourdough bread with seeds.
  • In store, check the current nutritional information, ingredients and allergens if they’re relevant to your choice.

ALDI

ALDI features Boeren volkoren meergranen as a bread made with grains and seeds.

  • The product description makes it relevant if you’re comparing wholemeal bread with seeds.
  • Don’t assume this bread is organic without checking the current label.

PLUS

PLUS features wholemeal and multigrain breads online and includes organic bread among its range goals.

  • The bread category gives you options to compare different types of bread.
  • A range goal doesn’t tell you whether an individual loaf is organic or contains seeds; check each product separately.

Dirk

Dirk features bread categories including wholemeal, multigrain and sourdough, alongside a category for organic products.

  • The categories help you compare different types of bread.
  • For the specific seeded bread, check the organic labelling, wholemeal description and allergen information.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Is organic seeded bread automatically wholemeal?

No. The organic label doesn’t tell you whether the grain used is wholemeal. Look separately for a wholemeal description and check the bread’s ingredients information.

When should the EU organic logo appear on organic bread?

According to Skal Biocontrole, the EU organic logo is compulsory for prepacked foods produced in the EU and sold as organic. For this type of bread, also check the inspection body’s code and the origin label for the agricultural ingredients.

Is bread always made with iodised baker’s salt?

No. According to the Voedingscentrum, using baker’s salt when baking bread is not compulsory. Check the label to see whether iodised salt or baker’s salt was used, or ask the baker if the bread is unpackaged.