Who is this relevant to?

Shoppers checking organic labels

If you want to check whether packaged rye bread is organic, look beyond the appearance of the packaging. Check for the EU organic logo, the code of the control body and the indication of where the agricultural ingredients come from. According to the European Commission, the organic logo may only be used on certified products.

Fans of seeds and texture

If the type of seed makes a difference to you, compare the ingredients lists. Ekoplaza lists 5% linseed in its wholemeal rye bread with linseed and 6% sunflower seeds in its sunflower rye bread. Also check the fibre and salt content per 100 g.

Readers checking allergen and ingredient information

If allergens or the use of baker’s salt matter to your choice, read the label on the individual pack. The seed varieties described contain rye, and according to the Netherlands Nutrition Centre, baker’s salt is not compulsory in bread.

What should you look for when choosing?

What to look for What to check before buying Who it matters to
Seeds and texture Check the ingredients list to see which type of seed is used and in what proportion. Compare the fibre content per 100 g in the nutritional information. If I’m looking for rye bread with a particular type of seed, I want to know what it actually contains and whether the bread’s texture suits my preferences. For around 37% of consumers, this would be the top purchasing priority.
Salt and label information Compare the salt content per 100 g and read the allergen information. Check the ingredients for baker’s salt if that matters to you. I want to be able to take any listed allergens into account and compare the salt content for myself; the type of salt used could also influence my choice. Around 36% of consumers would put this label information first.
Organic labelling For packaged organic bread, check the EU organic logo, the control body code and the indication of origin. Green-looking packaging isn’t enough for me: I want to be able to check the organic labelling. For around 27% of consumers, this would be the main priority.

Common mistakes

  • Assuming organic means it has been fully assessed nutritionally

    The EU organic logo relates to organic certification, not to the amount of seeds, fibre or salt in the bread. Two rye breads labelled organic can still differ in these respects.

    Check the organic labelling, then read the ingredients and nutritional information per 100 g.

  • Assuming all organic bread contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory. So you can’t tell which type of salt has been used just from the organic label.

    Look for baker’s salt on the label, or ask about the ingredients when buying unpackaged bread if this matters to your choice.

  • Looking only at the visible seeds

    The type of seed doesn’t tell you which allergens are listed or how much salt the bread contains per 100 g. Both the linseed and sunflower seed varieties described contain rye.

    For each variety, check the ingredients and allergen information as well as the nutritional information on the current packaging.

  • Buying a large pack without a plan for storing it

    How much rye bread you’ll use in time also depends on how you store it once opened. The Netherlands Nutrition Centre recommends keeping opened dark rye bread in the fridge for two weeks or in the freezer for one to three months.

    Follow the storage instructions on the packaging and freeze portions if needed.

    A pack that doesn’t suit how much you use could lead to food waste.

Brands compared

Ekoplaza

Ekoplaza describes both its wholemeal rye bread with linseed and its rye bread with sunflower seeds as organic varieties.

  • The product descriptions specify the type and proportion of seeds: 5% linseed compared with 6% sunflower seeds.
  • This product information doesn’t tell you about the ingredients in other breads from the brand; check the packaging of the variety you choose.

Your Organic Nature

The organic wholemeal rye bread from Your Organic Nature described here is an alternative if seeds aren’t a must-have.

  • The ingredients list specifies 60% wholegrain cracked rye.
  • This variety, as described, doesn’t include seeds in its ingredients list, so it won’t suit you if you prefer rye bread with seeds.

Terrasana

Terrasana’s sprouted rye bread is included in the range described. Sprouted bread is a different option from the two rye breads with seeds discussed here.

  • A product to look at separately if you’re also considering sprouted bread.
  • To compare seeds, nutritional value and allergens, check the label of the specific Terrasana variety.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I check whether packaged rye bread is organic?

Look for the EU organic logo and check the control body code and the indication of where the agricultural ingredients come from. According to the European Commission, the organic logo may only be used on products certified as organic.

Does organic rye bread always contain baker’s salt?

No. The organic label doesn’t mean that baker’s salt has been used. The Netherlands Nutrition Centre says that baker’s salt isn’t compulsory in bread, so check the ingredients list or ask the baker if this matters to you.

Is rye bread with linseed or sunflower seeds gluten-free?

Not if the bread contains rye: both organic seed varieties described contain rye. If you’re looking for a gluten-free option, choose a product specifically labelled gluten-free and check the allergen information on its packaging.

How should I store rye bread once it’s opened?

Follow the storage instructions on the packaging. For opened dark rye bread, the Netherlands Nutrition Centre recommends two weeks in the fridge or one to three months in the freezer. Choose an amount that you’ll use within that time.