Who is this relevant to?

Shoppers for whom organic is a must

You want to be able to check the organic status of the specific rye bread, rather than relying on its natural-looking appearance. According to Skal Biocontrole, the EU organic logo gives you confidence that a product is organic.

Wholemeal rye bread fans

You’re looking for bread in which wholegrain rye plays a significant part, and you compare the ingredients and nutrition information for each product. General nutritional information for rye bread won’t tell you how much fibre is in the loaf you’re holding.

Fussy eaters looking for a different texture

You’re considering a lighter-looking loaf or a grain blend, but want to know which grains it actually contains. The word ‘light’ doesn’t tell you whether a loaf is a white and wholemeal blend or organic.

What should you look for when choosing?

First decide whether organic is essential. Then compare the grain mix and nutrition information with the texture you’re looking for.

What to considerWhat to check when buyingWho it matters to
Organic status Check for the EU organic logo or organic labelling on the current packaging. If organic is a must, you’ll want to be able to select your bread on that basis rather than judging by its appearance. This is the top priority for around 42% of consumers.
Wholegrain rye and fibre Check which grains are listed in the ingredients and compare the stated fibre per 100 g. If you’re mainly looking for wholegrain rye, you’ll want to know what’s in the bread you choose, even if another loaf is organic. Around 33% of consumers say this is their top priority.
Texture and grain blend Check which grains are used and look for a stated proportion if you specifically want a white and wholemeal blend; don’t rely on the word ‘light’ alone. If you prefer a different bite, you’ll want to know whether the bread is made with milled or cracked rye, or whether it contains other grains too. This is the top priority for around 25% of consumers.

Common mistakes

  • Assuming ‘artisan’ means organic

    An artisan appearance or wholemeal recipe doesn’t confirm that a rye bread is organic.

    If you’re buying organic, check the labelling on the specific product. According to Skal Biocontrole, the EU organic logo provides this assurance.

  • Assuming ‘light’ means a white and wholemeal blend

    Bolletje Licht Volkoren Roggebrood is sold under that name, but the name alone doesn’t tell you the proportion of white flour to wholegrain.

    Check the ingredients and look for a stated grain proportion if that particular blend is what will determine your choice.

  • Assuming rye bread is gluten-free

    According to the Voedingscentrum, rye is one of the grains that contains gluten. Other ingredients, such as wheat, may also be relevant to the allergen information.

    Check the ingredients and allergen information for the specific bread if you need to avoid gluten or certain grains.

  • Assuming all rye breads have the same nutritional values

    Ingredients and nutritional values can vary between varieties; general information for rye bread won’t necessarily describe the loaf you’re buying.

    Compare fibre and salt on the same basis, such as per 100 g, and also check the portion size on the packaging.

Brands to help you choose

Smaakt

Smaakt describes an organic wholemeal rye bread with linseed. The ingredients and labelling of this variety don’t necessarily apply to other breads from the brand.

  • According to Smaakt, its linseed variety contains wholegrain cracked rye and linseed, and is organic.
  • This isn’t confirmed as a white and wholemeal blend; when buying, check that the product information matches the packaging.

Bolletje

Bolletje sells products including Fries Roggebrood; Jumbo also lists a product called Licht Volkoren Roggebrood. These names don’t necessarily describe the same ingredients.

  • Bolletje describes its Fries Roggebrood as made with 100% wholegrain rye.
  • The ingredients for this Frisian bread also list wheat bran and wheat flour. For organic status or a grain blend, check the label of the variety you choose.

Van Dijk's Roggebrood

Van Dijk's Roggebrood explains the difference between Frisian and Brabant-style methods. Jumbo also lists an Ambachtelijk Fries Roggebrood from the brand.

  • According to Van Dijk's, Frisian rye bread is made mainly from cracked rye grains, while Brabant rye bread is made mainly from milled rye.
  • This distinction alone says nothing about organic status or the proportion of white and wholegrain flour in a specific loaf.

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Frequently asked questions

How can I tell if rye bread is organic?

Check the organic labelling on the rye bread packaging. According to Skal Biocontrole, the EU organic logo gives you confidence that a product is organic; a natural or artisan appearance doesn’t.

Is rye bread gluten-free?

Regular rye bread isn’t gluten-free: according to the Voedingscentrum, rye is a grain that contains gluten. For a specific product, also check the ingredients list and allergen information, which may mention wheat, for example.

What’s the difference between Frisian and Brabant rye bread?

According to Van Dijk's Roggebrood, Frisian rye bread is made mainly from cracked rye grains, while Brabant rye bread is made mainly from milled rye. Use this distinction as a guide to the texture you want, not as proof of organic status or a particular proportion of wholegrain.

Does all rye bread contain iodised baker’s salt?

You can’t assume this is true of every rye bread. The Netherlands Food and Consumer Product Safety Authority says that iodine compounds may be added to bread through baker’s salt; if this matters to your choice, check the ingredients of the product you’ve selected.