What should you look for when choosing?
First decide whether organic is essential. Then compare the grain mix and nutrition information with the texture you’re looking for.
| What to consider | What to check when buying | Who it matters to |
| Organic status |
Check for the EU organic logo or organic labelling on the current packaging. |
If organic is a must, you’ll want to be able to select your bread on that basis rather than judging by its appearance. This is the top priority for around 42% of consumers. |
| Wholegrain rye and fibre |
Check which grains are listed in the ingredients and compare the stated fibre per 100 g. |
If you’re mainly looking for wholegrain rye, you’ll want to know what’s in the bread you choose, even if another loaf is organic. Around 33% of consumers say this is their top priority. |
| Texture and grain blend |
Check which grains are used and look for a stated proportion if you specifically want a white and wholemeal blend; don’t rely on the word ‘light’ alone. |
If you prefer a different bite, you’ll want to know whether the bread is made with milled or cracked rye, or whether it contains other grains too. This is the top priority for around 25% of consumers. |
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Frequently asked questions
How can I tell if rye bread is organic?
Check the organic labelling on the rye bread packaging. According to Skal Biocontrole, the EU organic logo gives you confidence that a product is organic; a natural or artisan appearance doesn’t.
Is rye bread gluten-free?
Regular rye bread isn’t gluten-free: according to the Voedingscentrum, rye is a grain that contains gluten. For a specific product, also check the ingredients list and allergen information, which may mention wheat, for example.
What’s the difference between Frisian and Brabant rye bread?
According to Van Dijk's Roggebrood, Frisian rye bread is made mainly from cracked rye grains, while Brabant rye bread is made mainly from milled rye. Use this distinction as a guide to the texture you want, not as proof of organic status or a particular proportion of wholegrain.
Does all rye bread contain iodised baker’s salt?
You can’t assume this is true of every rye bread. The Netherlands Food and Consumer Product Safety Authority says that iodine compounds may be added to bread through baker’s salt; if this matters to your choice, check the ingredients of the product you’ve selected.