Who is this choice relevant to?

Shoppers who want both parts to be organic

You’re looking for an organic base and organic chocolate sprinkles. That’s why you check the label and ingredients of each product separately.

Sourdough bread fans

You’re choosing the base mainly because it’s a sourdough product, and you’re happy with bread rather than rusks.

Shoppers comparing chocolate sprinkle labels

You want to use chocolate sprinkles, but you also check the sugar and fat content, portion size and allergen information.

What should you consider when choosing?

Organic sourdough bread with organic chocolate sprinkles

A good choice if: you specifically want sourdough bread and don’t need rusks.

The trade-off: bread won’t give you the dry, crunchy texture of rusks. The chocolate sprinkles also need to be organic if you want both parts to be organic.

Organic rusks with organic chocolate sprinkles

A good choice if: you want to stick with the familiar combination of rusks and chocolate sprinkles.

The trade-off: organic rusks aren’t the same as sourdough bread. Check the rusks themselves if you’re looking for a sourdough label.

What to consider What to check when buying Who it matters to
Organic label Check the organic label on the base and the chocolate sprinkles separately. Voedingscentrum lists the EU organic logo, EKO-NL 3 stars and Demeter among the recognised certification marks. I want both the base and the topping to be organic, not just one or the other. This is the top priority for around 36% of consumers choosing this combination.
Bread or rusks Check whether the base is bread explicitly labelled as sourdough, or organic rusks. If I’m looking for the texture of sourdough bread, ordinary rusks won’t meet my main requirement. The choice of base is the deciding factor for around 29% of consumers.
Nutrition information and allergens Compare sugar and fat per 100 g and per serving; also check the allergen information and any warnings about possible traces. I want to know what each serving of chocolate sprinkles contains and which allergens are listed. Around 21% of consumers prioritise checking this information on the label.
Availability and convenience Check the current range at the shop where you’re buying, and choose another suitable combination if necessary. When I want to finish my shopping, I need to be able to find both products I’ve chosen. For around 14% of consumers, this practical convenience matters most.

Common mistakes

  • Assuming one organic product makes the whole combination organic

    An organic certification applies to the product it appears on. Organic chocolate sprinkles don’t make regular bread or rusks organic, and vice versa.

    Check the label on both packs before choosing your combination.

  • Thinking of sourdough bread as rusks

    Sourdough bread and dry, crunchy rusks are different bases. Choosing one doesn’t automatically meet your preference for the other.

    Decide which base matters to you, then look for chocolate sprinkles that suit your organic preferences.

  • Assuming organic means lower sugar or no allergens

    The organic label doesn’t replace the nutrition information or allergen details. Ekoplaza lists 68 g of sugar per 100 g for its organic plain chocolate sprinkles, which may also contain lactose, milk and soya.

    Check the latest nutrition information, allergen details and possible trace warnings on the product you’re buying.

  • Relying on a product you saw before

    A particular combination only works if both products are available when you want to buy them.

    Check the current range, and keep another suitable base or type of chocolate sprinkles in mind as a back-up.

Brands to consider

AH Biologisch / AH Liefde & Passie

Albert Heijn has separate examples of organic plain chocolate sprinkles and organic OerDesem bread.

  • The product information for AH Biologisch Bio hagelslag puur displays the EU organic logo and NL-BIO-01. Albert Heijn describes AH Liefde & Passie Biologisch OerDesem blond as using natural sourdough and a 56-hour proving process.
  • These are separate products, so check the packaging and availability when buying both.

your organic nature

A brand to consider if you’re looking for organic plain chocolate sprinkles to pair with your choice of bread or rusks.

  • Ekoplaza lists organic cane sugar and cocoa mass as ingredients in these chocolate sprinkles.
  • According to Ekoplaza’s product information, these chocolate sprinkles contain 68 g of sugar per 100 g and may contain lactose, milk and soya. Check the label on the pack you buy.

De Ruijter

A chocolate sprinkle brand to consider if the topping doesn’t have to be organic.

  • Kraft Heinz presents De Ruijter as a chocolate sprinkle brand, and Jumbo stocks De Ruijter chocolate sprinkles.
  • If you want the whole combination to be organic, check the organic label on the chocolate sprinkles you choose.

Venz

A chocolate sprinkle brand for shoppers who don’t require the topping to be organic.

  • Kraft Heinz describes Venz as a chocolate sprinkle brand, and Jumbo stocks several varieties.
  • Check the organic label, ingredients and nutrition information for the specific variety you choose, rather than relying on the brand name.

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Frequently asked questions

How can I tell if chocolate sprinkles are organic?

Check the organic label on the chocolate sprinkles packaging itself. Voedingscentrum lists the EU organic logo, EKO-NL 3 stars and Demeter among the recognised certification marks. An organic label on the bread tells you nothing about the chocolate sprinkles.

Does organic chocolate sprinkles mean they’re low in sugar?

No. The organic label doesn’t indicate how much sugar a product contains. If it matters to your choice, compare the nutrition information for the chocolate sprinkles per 100 g and per serving.

Can I choose sourdough bread instead of rusks with chocolate sprinkles?

Yes, if you want bread as your base and don’t need the dry, crunchy texture of rusks. Look for an explicit sourdough label on the bread. If you want both products to be organic, check the organic label on the bread and chocolate sprinkles separately.