Breakfast lovers who want to choose organic
You want to be able to see that both the rusks and the chocolate sprinkles are organic. The EU organic logo and inspection code help you check the label on each pack separately.
Choose your rusks and chocolate sprinkles separately if you want the whole combination to be organic. Check the organic label and certification mark on both packs. A wholegrain rusk base may suit your preference for fibre, but assess the nutritional value of the chocolate sprinkles separately. According to the European Commission, organic certification says something about how a product is certified, not how much sugar or saturated fat is in your breakfast.
You want to be able to see that both the rusks and the chocolate sprinkles are organic. The EU organic logo and inspection code help you check the label on each pack separately.
You’re looking for rusks made with wholegrain ingredients and want to compare their fibre content. Check the ingredients list and nutritional information per 100 g, even if you’ve already chosen organic chocolate sprinkles.
You compare organic dark chocolate sprinkles by cocoa percentage and ingredients. Also check the sugar content per 100 g and the allergen information for the variety you’re buying.
First decide whether both items need to be organic. Then compare the rusk base and chocolate sprinkles separately, focusing on the qualities that matter to you.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Organic labelling | Check for the EU organic logo and inspection code on both the rusks and the chocolate sprinkles. According to the European Commission, the logo is intended for certified organic products. | I don’t want only the topping to be organic while the rusks aren’t. For around 45% of consumers, organic labelling on both items is the top priority. |
| Wholegrain base and fibre | Check whether the rusks are labelled as wholegrain and compare the fibre content per 100 g. Assess the portion of chocolate sprinkles separately. | If I regularly eat rusks with chocolate sprinkles, I want to choose a wholegrain base thoughtfully without losing sight of the topping. Around 33% of consumers give the base top priority. |
| Dark flavour and ingredients | Compare the cocoa percentage and ingredients in the chocolate sprinkles. Check the latest allergen information on the pack. | I’m mainly looking for a rich dark chocolate flavour, but I also want to know which ingredients and allergens come with my choice. This is the top priority for around 22% of consumers. |
An organic certification mark describes the production method and certification. The Netherlands Nutrition Centre points out that chocolate sprinkles also contain sugars and saturated fats; the certification mark doesn’t change the nutritional value of the topping.
Compare the nutritional information per 100 g and consider how much chocolate sprinkles you use per portion.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell which salt was used in the rusks from the product name or organic label alone.
If you want to know whether a particular rusk is made with iodine-enriched baker’s salt, check the ingredients on the pack or ask the baker.
A photo doesn’t always show the full, up-to-date ingredients list. The Netherlands Food and Consumer Product Safety Authority explains the mandatory allergen information required on food labels.
If you have allergies, read the allergen information on the packs of both the rusks and the chocolate sprinkles, even if you’ve bought the product before.
Albert Heijn Biologisch’s wholegrain multiseed rusks are an example of an organic rusk base you can assess by its ingredients and fibre content.
De Nieuwe Band’s organic extra dark chocolate sprinkles are worth considering if you want to choose your chocolate topping based on its ingredients and cocoa percentage.
De Ruijter Dark Chocolate Sprinkles 390 g are a standard dark variety to consider if organic certification isn’t a requirement.
Check each pack separately for the organic label, EU organic logo and inspection code. According to the European Commission, the organic logo may be used for products certified as organic by a recognised control body; a logo on the chocolate sprinkles alone says nothing about the rusks.
No. The organic label alone doesn’t say anything about the nutritional value of the combination. The Netherlands Nutrition Centre highlights the sugars and saturated fats in chocolate sprinkles, so compare the nutritional information and consider the portion you use.
No, you can’t tell from the organic label. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients or ask the baker if you want to know which salt was used in a particular rusk.
Read the allergen information on the current pack of both products. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on food labels. If you have an allergy, don’t rely solely on a product photo or an ingredients list you looked at before.