What should you look for when choosing?
First, decide whether organic is a requirement for you. Then compare the preparation method with when you want to eat breakfast: before you leave, somewhere with a microwave, or on the go without any way to prepare it.
| What to consider |
What to check when buying |
Who it matters to |
| Organic labelling |
Check the EU organic logo and the organic status of the ingredients on the packaging. |
I want to be sure my quick porridge breakfast meets my organic requirement. For around 40% of consumers, this is the main priority. |
| Preparing and taking it with you |
Check whether the oats can be mixed cold, need a microwave or have to be boiled and left to stand. Also check whether you need to measure out a portion yourself. |
If I want to eat straight after leaving, I don’t want to have to cook or measure out a portion. Around 30% of consumers prioritise this convenience. |
| Gluten and allergens |
Check for a gluten-free label, the allergen declaration and any warnings about possible traces on the current packaging. |
If I have to avoid certain ingredients, I want to be able to check the information for the exact variant. For around 20% of consumers, this is the main priority. |
| Availability |
Check whether the variant you’ve chosen is available from the retailer, and check the packaging again if you choose a different one. |
I want to plan breakfast around a product I can actually buy. For around 10% of consumers, current availability is the main concern. |
Brands to consider
These brands offer examples of different packaging and preparation methods. Always check the organic and allergen information for the specific variant, rather than relying on the brand name.
AH Biologisch
Fine organic oat flakes for preparing your own portion.
- Albert Heijn lists two minutes in the microwave for its fine flakes, as well as use in cold porridge or overnight oats.
- This is a bag of flakes, not an individual instant sachet. Check the current allergen information.
Jumbo
Organic wholegrain oats to portion and prepare yourself.
- According to Jumbo, its organic wholegrain oats contain only organic oat flakes.
- The stated preparation method requires three minutes of boiling, followed by three minutes to stand. Also check the allergen and trace information.
Elovena
Instant oatmeal in individual portions for anyone who doesn’t want to measure it out.
- Albert Heijn says Elovena Natural instant oatmeal comes in individual portions and carries a gluten-free label.
- Check separately whether the variant you’ve chosen also meets your organic requirement; a gluten-free label doesn’t confirm this.
Zonnatura
Organic oatmeal in a plain and a raspberry variant listed by Jumbo.
- According to Jumbo’s product listing, the raspberry variant contains more ingredients than the plain wholegrain oats.
- Jumbo reported that both listed variants were no longer available in its online range; check current availability with your retailer.
Quaker
A brand to compare for quick preparation, while checking separately for organic certification.
- Quaker Nederland lists a preparation time of two minutes for Oats Express Multifruit.
- Preparation time tells you nothing about organic certification, so check the packaging for the specific variant.
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Frequently asked questions
How can I tell if instant oats are organic?
Check the EU organic logo and the organic ingredient labelling on the packaging of the specific product. According to RVO, ‘organic’ is a protected term; words such as ‘natural’ or ‘wholegrain’ are no substitute for checking.
Are organic oat flakes quick enough for breakfast on the go?
They can be if you prepare them in advance or have a suitable way to make them. For AH Biologisch fine oat flakes, Albert Heijn lists cold preparation, overnight oats and two minutes in the microwave. Jumbo says its organic wholegrain oats need to be boiled for three minutes and left to stand for another three minutes.
Is organic oatmeal gluten-free too?
No. An organic label doesn’t confirm that oatmeal is gluten-free. For the variant you’ve chosen, check for an explicit gluten-free label and read the current allergen and trace information on the packaging.
Does an instant portion sachet meet my organic requirement?
Only if you can verify the organic labelling for that specific product on its packaging. Individual portions save you weighing out oats, but the packaging and convenience of preparation don’t in themselves say anything about organic certification.
How can I prepare oats in advance for the next morning?
Choose a product that’s suitable for cold preparation or overnight oats, and follow the instructions on the packaging. Albert Heijn lists these uses for its organic fine oat flakes and says to cover the prepared mixture and keep it in the fridge.