Breakfast shoppers looking for organic options
You want to choose an organic peanut option for your King’s Day breakfast and distinguish organic labelling from terms such as pure or natural.
Choose whole, unsalted peanuts if you want to serve them in that form at breakfast; choose organic peanut butter if you’re looking for a spread. Check the organic labelling, ingredients and allergen information separately: the product form or a simple ingredient list does not, by itself, prove organic certification.
You want to choose an organic peanut option for your King’s Day breakfast and distinguish organic labelling from terms such as pure or natural.
You’re looking for a spread with a simple ingredient list, rather than whole peanuts.
You want to check allergen information before serving and, if young children are eating with you, consider the risks of whole peanuts.
First choose between whole peanuts and peanut butter. Then check the organic labelling, ingredients and information relevant to the people who’ll be eating.
The European Commission explains that the EU organic logo is compulsory for prepacked food produced in the EU and sold as organic. Its use is optional for imported organic products. If the logo appears on the packaging, it should also show the control code and the prescribed indication of agricultural origin.
| What to consider | What to look for | Who is this important for? |
|---|---|---|
| Organic status | Check the organic labelling and, if the EU organic logo is used, the control code and agricultural origin. | If I’m looking for organic peanuts, I want to be able to check the labelling on the packaging. This is the main consideration for shoppers who prioritise verifiable organic status; they account for around 31%. |
| Ingredients | Read the ingredients for the exact variety; unsalted and 100% peanuts are product characteristics, not proof that something is organic. | Anyone looking for a simple ingredient list or an unsalted product for breakfast should check the label. Around 25% of shoppers prioritise this. |
| Product form | Decide whether you want whole peanuts or a spread; for peanut butter, check whether it contains pieces. | If I’m choosing peanuts for a particular occasion, I want the right product form. This is the deciding factor for around 19% of shoppers. |
| Sharing safely | Read the current label and consider the form of whole peanuts if young children will be eating them. | Anyone expecting guests with an allergy or sitting down to eat with young children will want to check the relevant information and product form in advance. This is a priority for around 13% of shoppers. |
| Quantity and waste | Choose a pack size that matches how much you expect to use and follow the storage advice on the label. | If I only want to buy the right amount for breakfast, I consider how much will be left afterwards. Around 12% of shoppers prioritise this. |
According to the Netherlands Nutrition Centre, unsalted nuts and peanut butter made from 100% nuts or peanuts are included in the Wheel of Five. This nutritional guidance does not establish organic status.
A description of the ingredients does not replace the rules for organic production and labelling.
Check the organic labelling separately from the ingredients list. The European Commission explains what information should accompany the EU organic logo when it is used.
Organic status doesn’t tell you what allergen information appears on the packaging. Whole peanuts also pose a separate risk to young children.
Read the current label and, if young children are eating with you, bear in mind the Netherlands Nutrition Centre’s warning about choking on whole peanuts, which can lead to suffocation.
Duyvis lists peanuts, sunflower oil and salt for the salted variety reviewed. This is a different ingredient list from unsalted peanuts or 100% peanut butter.
Choose with the occasion in mind, and check the ingredients and organic labelling for each variety separately.
Albert Heijn lists AH Biologisch Pinda’s ongezouten, a product listing for whole peanuts.
Jumbo describes Puur Pinda met Stukjes Biologisch & Lekker as peanut butter with one ingredient. The retailer also lists Jumbo’s 100% Biologische Pindakaas met Stukjes Pinda 350 g separately.
Duyvis describes a salted variety for a separate snacking occasion.
Lidl describes the Maribel range as 100% peanut butter, available with or without pieces.
Aldi describes HELAES 100% pindakaas van 350 g as peanut butter made with peanuts alone.
PLUS lists BioToday Pindakaas fijn biologisch van 250 g.
No. According to the European Commission, the logo is compulsory for prepacked food produced in the EU and sold as organic; its use is optional for imported organic products. If the logo is used, the control code and prescribed agricultural origin must also be stated.
Jumbo explains that an oil layer can form in Puur Pinda met Stukjes Biologisch & Lekker because it is made from 100% peanuts. Jumbo recommends stirring this particular variety; don’t assume the same applies to every peanut butter.
The Netherlands Nutrition Centre warns that children can choke on whole nuts and peanuts, which may lead to suffocation. So consider the form of anything you serve; organic labelling does not change this risk.
According to the Netherlands Food and Consumer Product Safety Authority, allergen information is shown on the label of prepacked products. For unpackaged products, food businesses must provide that information in another way, for example on a card or verbally, with a visible notice pointing to it. This obligation for businesses does not automatically apply to a private breakfast gathering.
The Netherlands Nutrition Centre’s general advice for opened peanut butter is to keep it in a kitchen cupboard for up to one year; freezing is less suitable. Also follow the instructions on the packaging and watch out for an unusual smell or rancidity. This advice is for peanut butter and does not automatically apply to whole peanuts.