Who is this choice relevant to?

Snack shoppers with a protein goal

You’re looking for organically certified paprika crisps, but don’t want to confuse the organic label with the protein content. Check both the organic production details and the protein per serving.

Sports enthusiasts who want to fit crisps into their diet

You keep an eye on your protein intake but still fancy crisps from time to time. According to Albert Heijn’s product information, a 25 g serving of either AH Biologisch variety provides about 1.4 g of protein. So consider them a snack, rather than a replacement for a meal you’ve chosen for its protein content.

Shoppers comparing regular and ridged crisps

You have a preferred texture, but also want to compare energy, fat, salt and serving size. Use the nutritional information for the exact variety: the two AH Biologisch paprika crisps have different values.

What should you look for when choosing?

First decide whether you’re choosing paprika crisps for their flavour or looking for a snack that will contribute to your protein goal. Then compare the organic labelling and the nutritional values for the serving you plan to eat.

What to consider What to check Who is it important to?
Protein contribution Compare the protein per 100 g and work it out for your intended serving. I want to know whether this snack makes a noticeable contribution to my protein goal. About 36% of consumers prioritise protein content.
Organic labelling For pre-packed organic crisps, check the EU organic logo, the control code and the indication of origin. I want to be able to tell from the packaging whether the paprika crisps are organically certified, rather than judging by their appearance. For around 29% of consumers, being able to verify this is the deciding factor.
Energy, fat and serving size Compare energy and fat per 100 g, and check the serving size shown in the nutritional information. When I eat crisps, I want to decide in advance how much I’ll have and know the nutritional value of that amount. Around 21% of consumers give serving size and nutritional value top priority.
Texture and availability Choose between regular and ridged crisps, and check whether the exact variety is currently available. I like choosing the texture I want, but don’t want to base my decision on an old product listing. For around 14% of consumers, texture and availability matter most.

Common mistakes

  • Confusing organic with high-protein

    The EU organic logo relates to certified organic production, not the amount of protein. Albert Heijn lists 5.5 and 5.6 g of protein per 100 g for its two AH Biologisch paprika crisps.

    Check the organic labelling and protein content separately. If protein is your main reason for choosing a snack, compare the amount per serving.

  • Looking only at the values per 100 g

    The two AH Biologisch varieties list a serving size of 25 g. That works out at around 1.4 g of protein per serving; remember to calculate energy and fat for the same amount too.

    Decide how many crisps you want to eat, then use that amount when comparing nutritional values.

  • Assuming an old product page means the product is still available

    Jumbo says that its documented Biologisch van Jumbo and Smaakt Bio paprika crisps are no longer part of its online range. Their product information shows which varieties were available, but doesn’t tell you what you can order now.

    Before buying, check whether the exact variety is available and read the nutritional information on the current packaging.

  • Assuming ridges make no difference to the nutritional values

    According to Albert Heijn, the ridged variety reviewed contains 532 kcal and 34 g of fat per 100 g, compared with 477 kcal and 28 g of fat for the regular variety. Their protein values are similar: 5.6 and 5.5 g per 100 g.

    Choose ridged crisps if you prefer the texture, but compare the nutritional information on the exact bag.

Brands compared

These brands provide product information you can use to compare organic paprika crisps; a listing doesn’t mean a variety is currently available.

AH Biologisch

Albert Heijn describes a regular and a ridged organic paprika potato crisp, both in 125 g bags.

  • The product information lists the EU organic logo and control code NL-BIO-01. The regular variety contains 5.5 g of protein per 100 g and the ridged variety 5.6 g.
  • According to Albert Heijn, the ridged variety contains more energy and fat per 100 g than the regular one. Compare the nutritional values if you’re choosing between the two.

Biologisch van Jumbo

Jumbo has listed a 125 g variety of organic paprika crisps.

  • The product information lists control code NL-BIO-01 and 7.5 g of protein per 100 g for this variety.
  • Jumbo says this product is no longer part of its online range. Check the current packaging if you find this variety elsewhere.

Smaakt Bio

Jumbo has listed Smaakt Bio Potato Chips Paprika in a 125 g pack.

  • The documented product information mentions organic ingredients and 6.3 g of protein per 100 g.
  • According to Jumbo, this product is no longer part of its online range. Don’t rely on the old nutritional values without checking the packaging of any product that may be available.

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Frequently asked questions

How can I recognise organic paprika crisps?

For pre-packed organic crisps from the EU, look for the EU organic logo, the code of the control body and an indication of the origin of the agricultural raw materials. According to the European Commission, the organic logo may only be used on products certified as organic by an approved control authority or control body.

Are organic paprika crisps a good snack if I’m watching my protein intake?

You can choose them as a snack, but don’t expect the two AH Biologisch varieties to provide much protein. Albert Heijn lists 5.5 and 5.6 g of protein per 100 g, which works out at around 1.4 g for the stated 25 g serving. If protein is your main consideration, compare other foods per serving.

How should I store an opened bag of organic paprika crisps?

Follow the storage instructions on the packaging. Albert Heijn advises storing the varieties reviewed in a cool, dark and dry place, and says to reseal the packaging carefully after use for the ridged variety.

Should I check the nutritional information and allergens on the packaging too?

Yes. Read the packaging of the product you’re buying if nutritional values, ingredients or allergens matter to your choice. The European Union includes this information as part of the labelling requirements for pre-packed foods, and product information can also change.