Who is this choice relevant to?

Portion-conscious crisp eater

You want to enjoy paprika crisps occasionally, so you pay attention to how much you serve yourself and the kcal per portion. An organic label doesn’t tell you this.

Shopper who values organic products

You’re specifically looking for organic paprika crisps and want to check the claim against the EU organic logo and information about the control body.

Nutritional value comparer

You compare labels side by side to check differences in energy, salt, fat and fibre, always using the same quantity as a basis.

What should you look for when choosing?

When choosing organic paprika crisps, first check the label on the pack. Then compare the nutritional values per 100 g and decide how much you actually want to eat.

What to look for What should you check? Who is this important to?
Energy and portion Check the kcal per 100 g and per portion; compare the labelled portion with the amount you eat. When I have crisps, I want to know how much energy is in my own portion, rather than assuming I’ll eat a whole bag or the labelled portion. This would be the main concern when shopping for around 50% of consumers.
Salt, fat and fibre Compare the values per 100 g and check the saturated fat too. When choosing between varieties, I want to be able to compare their nutritional values on the same basis. Around 30% of consumers would put this first.
Organic label Check the EU organic logo, the control body code and the indication of the origin of the agricultural ingredients. What matters most to me is being able to verify the organic label, separately from the nutritional values. This would be the main concern when shopping for around 20% of consumers.

Common mistakes

  • Assuming organic means fewer calories

    According to the European Commission, the EU organic logo relates to organic certification. The product pages from Albert Heijn and Jumbo show different energy values for the organic paprika crisps compared; the logo says nothing about the kcal content.

    Check the organic label, then look separately at the nutrition table and portion size.

  • Looking only at the values per 100 g

    The amount you eat may differ from the portion shown on the pack. Voedingscentrum gives an energy value of 215 kcal for an average 40 g bowl of crisps; this isn’t a portion value for every variety of paprika crisps.

    Put the amount you want in a bowl first, and use that amount when tracking your intake.

  • Relying on an old product listing

    Jumbo’s product pages for Jumbo Chips Paprika Biologisch and Smaakt Bio Potato Chips Paprika state that these products are no longer in its online range.

    Before choosing, check whether the variety is available and read the nutritional information on the current pack.

Brands to compare

AH Biologisch

Albert Heijn lists a 125 g variety of organic paprika crisps with a labelled portion size of 25 g.

  • Albert Heijn’s product information lists the EU organic logo, NL-BIO-01, 477 kcal and 1.2 g of salt per 100 g.
  • Albert Heijn warns that product information can change; check the ingredients and nutritional values on the pack.

Biologisch van Jumbo

Jumbo has a product page for 125 g packs of Jumbo Chips Paprika Biologisch.

  • Jumbo lists 535 kcal and 1.4 g of salt per 100 g, making it possible to compare on the same basis.
  • The product page says this item is no longer in the online range; check current availability.

Smaakt Bio

Jumbo has a product page listing product information for 125 g packs of Smaakt Bio Potato Chips Paprika.

  • For this variety, Jumbo lists 550 kcal and 2.0 g of salt per 100 g.
  • The product page also says this item is no longer in the online range; check current availability and the packaging.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Do organic paprika crisps automatically contain fewer calories?

No. According to the European Commission, the EU organic logo confirms organic certification, not a lower energy value. Compare the kcal per 100 g, then consider how much you actually eat.

How can I check whether paprika crisps are organic?

Look for the EU organic logo, the control body code and the indication of the origin of the agricultural ingredients on the pack. The European Commission links use of the logo to certification by a recognised control authority or control body.

What portion should I use to compare nutritional values?

When comparing products, start with the values per 100 g, then use the amount you actually eat to work out your own intake. Albert Heijn lists a labelled portion size of 25 g for AH Biologisch Chips paprika; your portion doesn’t have to be the same.

Where can I check current ingredients and allergens?

Before eating the product, read the packaging of the one you’ve bought. Albert Heijn says that ingredients, nutritional values and allergen information can change, so a product page may not always match the pack in your hand.