What should you look for when choosing?
First, decide whether organic certification or a dietary restriction is the main factor in your choice. Then compare the flour base with your toppings in mind, and read the recipe on the packaging before you buy.
| What to consider |
What to check before buying |
Most relevant to |
| Organic certification |
Check the EU organic logo, the code of the control body and the country of origin on the packaging. |
I want to serve my guests a mix that’s demonstrably organic, rather than judging by the look of the pack. Around 29% of consumers put this certification first. |
| Gluten and other allergens |
Read the information about ingredients and possible traces. If you need a gluten-free option, look for an explicit gluten-free product label. |
If a guest needs to avoid certain ingredients, I need to check the exact mix and anything added to the batter. For around 29% of consumers, dietary and allergen questions are the main concern. |
| Flour base and toppings |
Compare the types of flour listed and choose a base that will work with the sweet or savoury toppings you plan to serve. |
I want the type of flour to suit the range of toppings on the table, without making assumptions about allergens. This flavour choice comes first for around 24% of consumers. |
| Preparing for a group |
Check which milk, eggs and cooking fat you’ll need, and how many pancakes the pack is said to make. |
When I’m cooking for a group, I want to know in advance what to buy and how many pancakes the recipe makes. Around 18% of consumers give this preparation top priority. |
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Frequently asked questions
How can I tell if a pancake mix is certified organic?
For a pre-packed mix sold as organic in the EU, check the EU organic logo, the code of the control body and the country of origin. According to the European Commission, the logo may only be used on products certified as organic by an approved control authority or control body.
Is an organic mix also gluten-free?
No. Organic and gluten-free are separate product claims. For example, Koopmans’ organic multigrain mix contains wheat and oats. If gluten needs to be avoided, look for a variety explicitly labelled gluten-free and check for other allergens and possible traces too.
Can I make an organic pancake mix vegan without adapting it?
Not with the standard recipes described for the multigrain and buckwheat mixes mentioned here, which require milk and eggs. If you want to use a different recipe, check the ingredients in the specific mix as well as everything you add to the batter.
How much do I need for a group?
It depends on the mix you choose and how many pancakes you want to serve. PLUS says a 400 g pack of Koopmans’ organic multigrain mix makes 12–14 pancakes and needs 900 ml milk, 4 eggs and butter or oil. Check the quantities on the pack you buy.
Do I need to read the packaging if I’ve already checked the ingredients online?
Yes. Use the current packaging to check the ingredients, nutritional information and allergens for the mix you’re going to prepare. Albert Heijn points out that this product information can change, so it recommends reading the packaging before use.