What should you look for when choosing?
For an organic breakfast or dessert, first check the label on the packaging. Then choose a grain base to suit your toppings, and read the allergen and preparation information before buying.
| What to look for |
What should you check? |
Who is it important to? |
| Organic status |
Check the EU organic logo on the packaging of the exact mix. According to RVO, this logo shows that a product complies with European rules for organic products. |
I want to be able to see that the mix I’ve chosen is organic for my breakfast or dessert; around 45% of consumers prioritise organic status. |
| Grain base |
Check which grains or flours the mix contains. For example, AH Biologisch Meergranen contains spelt, rye and wheat, while Smaakt Boekweit is made mainly with buckwheat. |
I’m looking for a base that suits the sweet or savoury toppings I have in mind; around 33% of consumers put the grain base first. |
| Ingredients and preparation |
Check the allergen declaration and any potential traces. Also check whether you need to add milk, eggs or cooking fat to the mix. |
I want to know which ingredients I can use and what else I need to make the batter; this is the top priority for around 22% of consumers. |
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Frequently asked questions
How can I tell if a pancake mix is organic?
Check the EU organic logo on the packaging of the exact mix. According to RVO, this logo shows that a product complies with European rules for organic products.
What do I need besides pancake mix?
It depends on the product. According to Jumbo, Jumbo Biologisch requires 1,000 ml of milk and 2 eggs. For Koopmans Bio Meergranen, PLUS lists 900 ml of milk, 4 eggs and butter or oil. Check the preparation instructions on the packaging of the variety you choose.
Can I taste organic pancake batter raw?
Jumbo explicitly states that Koopmans Bio Meergranen batter must not be eaten raw and needs to be heated all the way through. For other mixes, follow the preparation instructions for that variety.
Does ‘luxury’ mean a pancake mix is organic?
No. ‘Luxury’ isn’t an organic label and says nothing about nutritional value on its own. To check organic status, look at the label on the product. For your recipe, compare the ingredients, allergens and preparation instructions.